Marketing Research For Entrepreneurs: Jerry R. Mitchell 1
Marketing Research For Entrepreneurs: Jerry R. Mitchell 1
Marketing Research For Entrepreneurs: Jerry R. Mitchell 1
Entrepreneurs
JERRY R. MITCHELL
JERRY R. MITCHELL
JERRY R. MITCHELL
JERRY R. MITCHELL
JERRY R. MITCHELL
JERRY R. MITCHELL
JERRY R. MITCHELL
10
JERRY R. MITCHELL
11
JERRY R. MITCHELL
12
JERRY R. MITCHELL
13
JERRY R. MITCHELL
14
15
16
JERRY R. MITCHELL
17
JERRY R. MITCHELL
18
19
JERRY R. MITCHELL
20
JERRY R. MITCHELL
21
JERRY R. MITCHELL
22
JERRY R. MITCHELL
23
24
25
JERRY R. MITCHELL
26
27
JERRY R. MITCHELL
28
29
30
JERRY R. MITCHELL
31
JERRY R. MITCHELL
32
Journals/Newspapers Business
Internet Index
In the white paper you will find a detailed
list of places I use.
JERRY R. MITCHELL
33
Review
Market Analysis
Who is your customer?
Knowledge of the customer enables you to
determine the market size and what determines
their buying decision. It provides information that
will assist in choosing a location, determining
product or services to be offered, establishing
pricing and planning a selling strategy.
JERRY R. MITCHELL
34
35
JERRY R. MITCHELL
36
JERRY R. MITCHELL
37
JERRY R. MITCHELL
38
39
JERRY R. MITCHELL
40
41
42
43
44
Pricing
The objective is to maximize profits while
remaining competitive in the marketplace.
Pricing can be based on either the cost price or
market price (What will the market pay?).
Regardless of the pricing method used, it is
critical to know all of your costs involved in
delivery of your product or service to avoid
possible underpricing and operating losses.
JERRY R. MITCHELL
45
JERRY R. MITCHELL
46
47
JERRY R. MITCHELL
48
49
50
JERRY R. MITCHELL
51
JERRY R. MITCHELL
52
JERRY R. MITCHELL
53