A broader perspective on Reliance Retail Ltd.

And
Brands Associated

Introduction:Reliance
RelianceRetail
RetailLimited
Limited
Introduction:

Inception in 2006, subsidiary company of Reliance Industries and largest

retailer in the country.

Multi-format strategy: operates convenience stores, supermarkets,

hypermarkets, wholesale cash & carry stores, and specialty stores.

As on March 31, 2015, Reliance Retail operated 2,621 stores, covering an

area of over 12.5 million square feet across 200 cities. 1

Turnover of Rs. 168billion in the financial year 2013-14. 2

President & CEO: Mr. Darshan Mehta

Exclusive partnerships with many revered international brands such as

Diesel, Superdry, Hamleys, Ermenegildo Zegna, Marks and Spencer, Kenneth
Cole, Steve Madden,Grand Vision and many more.

BusinessFormat:
Format:Reliance
RelianceRetail
RetailLimited
Limited
Business
Company operates:
17 own brands and formats
20 JVs with global brands in various capacities (either as a Master Franchisee in India, or operates JV stores, etc.).

Own Brands and Formats

Five main brand formats they own are:

Food and grocery

speciality store

Electronics
speciality store

Apparel
speciality store

Jewellery
speciality store

Footwear
speciality store

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Brands
Partnership
Paul and Shark: Italian luxury sportswear brand
Product Offered:

Mens apparel, footwear and accessories

Positioning:

Elegant and sophisticated style for high-end consumers

Price Range:

Rs 8,000-41,000

Stores(Cities):

4 (2 in Mumbai, 1 in Delhi and Hyderabad each)

Partnership Model:

50:50 joint venture (JV) with Reliance Brands.

Retail Format:

EBO

Country of Origin:

Italy

Remarks:

Future Plans of at least 15 outlets across the country in next five

years.

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Brands
Partnership
with
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Partnership
with
Reliance
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Partnership
with
Reliance
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Partnership
Partnership
with
Reliance
Brands
Diesel: Italian retail clothing company
Product Offered in India:

Men/Women denims, apparel, footwear and accessories.

Positioning:

Premium pricing. Focused on youth, denims targeting predominately at

males.

Price Range:

Rs. 2,000-50,000

Stores:

11

Partnership Model:

51:49 JV between Diesel and Reliance Brands.

Retail Format:

EBO

Origin:

Breganze, Italy

Remarks:

Future Plans:plans to open 15 stores in the next three years.

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Timberland: Iconic US shoe brand
Product Offered in India:

Men footwear and accessories.

Positioning:

Global leader in the design, engineering and marketing of premium-quality footwear,

apparel and accessories. Environment stewardship remains its USP.

Price Range:

Rs 4,00015,000

Stores:

14

Partnership Model:

50:50 JV

Retail Format:

EBO

Origin:

U.S.

Remarks:

All Timberland stores in India were on the verge of closing by March 2015 after company
failed to make inroads in local market. And Woodland have been engaged in a court case
over intellectual property since 2008 as the two companies have similar logos, store
designs, communication and marketing.

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Hamleys: The Finest Toy Shop in the World
Product Offered in India:
Positioning:

Preschool toys, soft toys, arts and crafts, build it, action toys, games, outdoor
and vehicles.
Hamleys' Britishness is one of its selling point, the idea of Hamleys it
markets its toys are souvenirs as well as playthings.

Price Range:

Rs 10-25,000

Stores(Cities):

15(9)

Partnership Model:

51:49 JV between Hamleys and Reliance Brands.

Retail Format:

EBO

Origin:

London, United Kingdom

Business Head, India:

Sudhir Pai

Remarks:

Plans to open 20 toy stores across the country in the next seven years with an
investment of Rs 150 crore.

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Ermenegildo Zegna: Italian luxury fashion house
Product Offered in India:
Positioning:

Wardrobe options for the stylish gentleman with a multi-faceted lifestyle, from
formal wear especially suits to leisure casuals as well as men accessories.
World leader in luxury men's clothing, While most brands use yarn supplied
from external suppliers, Zegnas are woven in-house at Lanificio Zegna in
Trivero, Italy

Price Range:

Rs. 8,000-1Lakh plus luxury suits and trousers

Stores(Cities):

5 (2 in Mumbai, 2 in Delhi, 1 in Hyderabad).

Partnership Model:

51:49 JV between Ermenegildo Zegna and Reliance Brands.

Retail Format:

EBO

Origin:

Italy

Brand Manager, India:

Surabhi Negi

Remarks:

Does not plan to open more stores in the country and will focus on brand
building, expanding consumer base and promoting made-to-measure suits.
Last year Zegna registered 12 % growth in sales worldwide at e1.25 billion.

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Quicksilver: Outdoor Sports Lifestyle Company
Product Offered in India:

Casual-Formal Wear, footwear, beachwear, sportswear, accessories for women,

men and kids.

Positioning:

Designs, produces and distributes clothing, accessories and related products for
young-minded people

Price Range:

Rs. 500-5,000

Stores(Cities):

18(5)

Partnership Model:

51:49 JV between Quicksilver and Reliance Brands.

Retail Format:

EBO

Origin:

Torquay, Australia

Business Head, India:

Sumeet Yadav

Remarks:

Roxy is women swimwear line started by Quicksilver and DC Shoes with its
parent organization as Quicksilver, specializes in footwear for action sports,
includingskateboardingandsnowboarding.

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Steve Madden: Premium footwear fashion brand
Product Offered in India:

Footwear, handbags and shoe cleaning accessories

Positioning:

Focuses young individuals from upper middle and upper class, consistent
innovative marketing with innovative products.

Price Range:

Rs. 7,000-11,0003

Stores(Cities):

15(9)

Partnership Model:

51:49 JV between Steve Madden and Reliance Brands.

Retail Format:

EBO and online

Origin:

New York, USA

Business Head, India:

Somdeb Basu

Remarks:

As of now, just two of Steve Madden's 15 existing stores are in the high street
format.Plans are also afoot to expand presence through multi-brand outlets.
It also sells through multi brand e- trailers such as Flipkart, Jabong, Myntra and
others in India.

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Kenneth Kole : American fashion house
Product Offered in India:

Designer brand's apparel, accessories & footwear for men & women.

Positioning:

People having a high purchasing power and an adventurous attitude

Experimental , fun , flirtatious clothing with an unexpected edge.

Competitors:

Gucci Group, Nine West Group, Ralph Lauren Corporation

Price Range:

Rs. 5,000-30,000

Stores(Cities):

7(5)

Partnership Model:

Licensing agreement

Retail Format:

EBO

Origin:

New York, USA

Business Head:

Seshasai K V S

Remarks:

Five stores will be opened over the next three years, with plans to open
additional 20 stores in the following five years.

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Pink (Thomas Pink) : Home of traditional British shirt-making
Product Offered in India:

luxury shirts,ties, knitwear and accessories

Positioning:

Typical business man and women desiring smart apparel at decent range.
Consumers of Pink come under two categories: young prosperous professionals
and wealthy executives.

Price Range:

Rs. 5,500-25,000

Stores(Cities):

6(3)

Partnership Model:

Joint Venture

Retail Format:

EBO

Origin:

London, UK

Remarks:

Part-owned by the French luxury giantLVMH Mot Hennessy Louis Vuitton S.A.

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Superdry: Americana styling with Japanese inspired graphics
Product Offered in India:

Clothing and accessories for men, women and kids

Positioning:

Quality fabrics, authentic vintage washes, unique detailing, world leading handdrawn graphics and tailored fits with diverse styling for young audience.

Competitors:

International: Hollister, Abercrombie & Fitch

National: Tommy Hilfiger, Calvin Klein

Price Range:

Rs. 3,000-8,000

Stores(Cities):

8(6)

Partnership Model:

JV

Retail Format:

EBO

Origin:

Cheltenham , Gloucestershire,UK

Business Head:

Manu Sharma4

Remarks:

20 stores in the first five years of being in India

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Brooks Brothers: Americas Oldest clothing retailer
Product Offered in India:

Luxury suits, sport coats, shirts, and accessories for men and women

Positioning:

Exclusive tailored mens wear, for urban upper middle class.

Competitors:

International: Fred Perry, Barneys New York Inc.

National: Lacoste

Price Range:

Rs. 5,000-60,000

Stores(Cities):

6(4)

Partnership Model:

51% stake with the rest being held by Reliance Brands.

Retail Format:

EBO

Origin:

Manhattan, New York, USA

Business Head:

Anand Nair

Remarks:

Women and kids wear by Brooks will also be introduced later in the Indian
market, partnership will be looking at opening five stores over the next three
seasons

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Dune London: On-trend shoe chain
Product Offered in India:

Footwear and Accessories for Men and Women

Positioning:

Affordable luxury footwear and accessories available on the high street. Its
portfolio of brands allowslow to high price points across an array of products.

Competitors:

International/national: Steve Madden, Aldo, Charles and Keith

Price Range:

Rs.4,500-20,000

Stores(Cities):

4 (3 in Delhi, 1 in Mumbai)

Partnership Model:

51% stake with the rest being held by Reliance Brands.

Retail Format:

EBO

Origin:

London, UK

Remarks:

Over a period of time, this partnership will also look to launch the other brands
in the portfolio of the Dune Group, in India

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Ed Hardy: Bold Clothing
Product Offered in India:

Clothing and accessories for Men

Positioning:

Tattoo art and rock style attribute focussed on youth segment, bold designs
accompanied by the pops of bright solid colours.

Competitors:

Diesel, Levis

Price Range:

Rs. 2,000-15,000

Stores(Cities):

3(3)

Partnership Model:

Joint venture (JV) arrangement

Retail Format:

EBO

Origin:

USA

Remarks:

Plans to open 10 exclusive stores for the brand, targeted at the 15 to 30 yearolds.

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Umbro : British sportswear brand
Product Offered in India:

Football-related apparel, footwear and equipment

Positioning:

Umbro's "special soccer range" is the brand's biggest differentiator among

youth

Competitors:

Puma, Nike, Reebok and Adidas

Price Range:

Rs. 1000-10,000

Stores(Cities):

45 Planet Sports stores and all 24 Central stores (large format departmental
stores by Planet Sports) in India. At the moment, Umbro has no standalone
stores in India

Partnership Model:

Equal Joint Venture (JV) arrangement

Retail Format:

MBO(Planet Sports outlets, Central and select HyperCity stores) and

online(Myntra, Jabong, Flipkart, and Amazon)

Origin:

Manchester, UK

Business Head:

Ajay Chablani, Planet sports of Future Lifestyle Fashion, the company

responsible for introducing Umbro to India

Remarks:

As of now no plans for exclusive stores

Reference
Reference
1. http://www.dnaindia.com/money/report-reliance-retail-shuts-over-100-value-format-stores2087703
2. http://www.livemint.com/Companies/dfxa8g5lmWFvR6iuE4q1xO/Mukesh- Ambanis-RelianceRetail-set-to-make-profit-after-7-y.html
3. http://www.thehindubusinessline.com/companies/global-shoe-brand-steve-madden-to-addmore-stores/article7777487.ece
4. http://www.viacom18.com/viabuzz/superdry-krunk-live-sessions/