Unit-I BRM - Introduction
Unit-I BRM - Introduction
Unit-I BRM - Introduction
METHODS
Unit I Introduction
Questionnaire
Observation
Periodicals
Government documents
Doctoral dissertations
The evidence has to be collected
through investigation
The collected evidence should be
recorded, processed and presented
in the usable form.
Broad groupings of research
objectives
1. To gain familiarity with a
phenomenon (incident,
happening) or to achieve new
insights into it (exploratory
research)
Conceptual research
Formulat
Define Review o
e Design Collect
research f
hypothes Research data
problem literature
es
Interpret
Analyze
and
data
report
1. Formulating the research problem:
. There are two types of research
problems, viz., those which relate to
states of nature and those which relate
to relationships between variables.
. The best way of understanding the
problem is to discuss it with ones
own colleagues or with those
having some expertise in the matter.
2. Extensive literature survey:
written down.
3. Development of working
hypotheses:
After extensive literature survey,
researcher should state in clear terms
the working hypothesis or hypotheses.
Working hypothesis is tentative
assumption made in order to draw
out and test its logical or empirical
consequences.
4. Preparing the research
design:
his hypothesis.
7. Execution of the project:
Product research
Pricing research
Promotional research
Place research
Research applications in
finance
Risk assessment, exchange rate
fluctuations and foreign investment.
Financial forecasting,
Research applications in
human resources
Employee behaviors such as
performance, absenteeism, and turnover.
Employee attitudes such as job
satisfaction, and loyalty
Performance appraisaldesign and
evaluation
Incentive and benefits studies
Research applications in
production & operations management
Operation planning and design
Demand forecasting and demand estimation
Process planning
Logistics and supply chain-design and
evaluation
Quality estimations and assurance studies
Defining the research
problem
A research problem refers to some
difficulty which researcher
experiences in the context of
either a theoretical or practical
situation and wants a solution for
the same.
Ex: Frank Mcnamara -Diners card
A research problem can be
defined as a gap or uncertainty
in the decision makers existing
body of knowledge which
inhibit efficient decision making.
Research problem is a problem
that someone would like to
research, anything that a person
find unsatisfactory.
Defining Research Problem
It is important to define the
problem in a precise manner.
A well defined problem is 50%
solution.
It gives the researcher a proper
direction for carrying out
investigation.
A researcher can focus his efforts
on collecting relevant
information, if the problem is
defined properly.
Defining a problem involves the
tasks of laying down boundaries
within which a researcher shall
study the problem with a pre-
determined objective in view.
Selecting the Problem
Researchers Interest
Topic of Significance
Clear
Operational
The research hypotheses
The term Hypotheses derives from
the Greek word Hyposthenia
meaning to suppose.
Hypotheses are a tentative
conjecture (assumption) explaining
an observation, phenomenon, or
scientific problem.
A hypotheses is any
assumption/presupposition that
the researcher makes about the
probable direction of the results
that might be obtained on the
completion of the research
process
Characteristics of
Hypothesis
i. Clear and precise:
Other studies
Theory
Background knowledge
Analogies
Types of Hypothesis
1. Research Hypothesis: tentative
statements about the expected
outcomes for the variables of the
research study.
i. Null Hypothesis