Pom 14 Inppt 05 CF
Pom 14 Inppt 05 CF
Pom 14 Inppt 05 CF
Personal Interest
Savings
income rates
Lifestyle is a persons
pattern of living as
expressed in his or her
psychographics
Measures a consumers
AIOs (activities, interests,
opinions) to capture
information about a
persons pattern of acting
and interacting in the
environment
Copyright 2012 Pearson Education, Inc.
Chapter 5- slide 16
Publishing as Prentice Hall
Characteristics Affecting
Consumer Behavior
Personal Factors
Personal
Dominance Autonomy
Factors
Motivation
Perception
Learning
Maslows
Hierarchy of Needs
Responses Reinforcement
Attitudes
describe a persons relatively consistent
evaluations, feelings, and tendencies
toward an object or idea
Relative
Compatibility Complexity
advantage
Divisibility Communicability