Kotler Mm15e Inppt 09
Kotler Mm15e Inppt 09
Kotler Mm15e Inppt 09
9
Identifying
Market Segments
and Targets
Geographic Demographic
segmentation segmentation
Psychographic Behavioral
segmentation segmentation
Generation Income
Buyer-
Loyalty
readiness
status
stage
Demographic
Operating variables
Purchasing approaches
Purchasing approaches
Situational factors
Personal characteristics
Measurable
Substantial
Accessible
Differentiable
Actionable
Threat of Rivalry
Threat of Threat of
New Entrants Substitutes