Kotler Mm15e Inppt 16
Kotler Mm15e Inppt 16
Kotler Mm15e Inppt 16
16
Developing
Pricing Strategies
and Programs
– Sharing economy
– Bartering
– Renting
Reference prices
Price-quality inferences
Price endings
Maximum
Survival
current profit
Other Maximum
objectives market share
Maximum
Product-quality
market
leadership
skimming