A Walkthrough

with the
Curriculum
Document
(Quarter III)(ARTS)
 Key Understanding to
be Developed
Content/Strategies/Proc
esses in Teaching
Arts(Quarter III)
 WHAT TO KNOW
1. What two Greek words are the
origins of the term photography?
What makes them fitting to this
media-based art form?
2. How does technology contribute to
the development of an art like
photography?
3. Why is photography truly a
modern art form?
4. What special talents and skills does
photographer have that make him or
her as an artist?
5. What qualities make photography such
a powerful communication tool?
6. Name some noteworthy Filipino
photographers presented above, plus
others you may have researched on.
Cite a distinctive achievement of
each?
7. What type of subjects seems to be
among their favorites to photograph?
PRE- Activity

A. Hula-Hula
 A. Famous lines from
Movies/Advertisements
 1. Ang mundo ay
isang malaking
Quiapo. Maraming
snatcher, maaagawan
ka. Lumaban ka!
 2. Baliw ang
nagsasabing isinilang na
ang aking karibal. Youll
never make it! Youre
nothing but a second-
rate, trying hard
copycat!
 3. Walang
himala! Ang
himala ay nasa
puso ng tao! Nasa
puso nating lahat!
 4. "Akala mo lang
wala... pero
meron! Meron!
Meron!
 5. "I was never
your partner.
I'm just your
wife."
B. Name the following image/pictures:
C. Whos Who
(ANSWERS)
1. Ang mundo ay isang malaking Quiapo.
Maraming snatcher, maaagawan ka. Lumaban
ka! (carmi martin, No other Woman)
2. Baliw ang nagsasabing isinilang na ang
aking karibal. Youll never make it! Youre nothing
but a second-rate, trying hard copycat! Cherie Gil
in Bituing Walang Ningning (1985)
3. Walang himala! Ang himala ay nasa puso
ng tao! Nasa puso nating lahat!- Nora Aunor in
Himala (1982)
4. "Akala mo lang wala... pero meron! Meron!
Meron!- Carlo Aquino, Bata, Bata...Paano Ka
Ginawa? (1998)
5. "I was never your partner. I'm just your wife."
Sharon Cuneta in Madrasta
INTRODUCTION:
The previous quarter provided an
overview of the phenomenal capabilities
and possibilities of the electronic or
digital media now available in todays
technology-driven world. These have
enabled amazingly innovative art forms
to evolve far beyond traditional painting,
sculpture, and architecture. As quickly as
technology is able to develop new
devices, gadgets, and techniques,
modern artists and designers adapt them
to enhance their creative expression.
MEDIA-BASED ARTS AND DESIGN IN
THE PHILIPPINES

Photography
Film
Print Media
Digital Media
Product and Industrial Design
What is
PHOTOGRAPHY?
PHOTOGRAPHY
Photography is the science, art and
practice of creating durable images by
recording light or other electromagnetic
radiation, either electronically by means of
an image sensor, or chemically by means of
a light-sensitive material such as
photographic film.
-wikipedia.com
In its early stages during the late
19th century, photography was
viewed as a purely technical
process, that of recording
visible images by light action on
light sensitive materials. In fact,
its very name from the Greek
photos (meaning light) and
graphos (meaning writing)
states this process literally.
In comparison to the highly-
regarded arts of painting and
sculpture, then, photography
was not immediately
considered art. But it was not
long before the artistry of 20th
century photographers
elevated this light writing to
an aesthetic form in its own
right.
 The Photographer as Artist
Focusing a camera at a subject
and clicking the shutter is
photography as process.
Discerning a significant moment
or a unique expression, framing it
in the camera viewfinder with an
eye for composition, and then
clicking the shutter is
photography as art.
Is this an example of photography as
process or art?
How about this? Photography as process or art?
PHOTOGRAPHY AS COMMUNICATION
- being a modern art form,
photography is viewed as
being more than just
beautiful
- it is considered one of the
most powerful means of
communication
 - The photographic
image is todays most
important means of
conveying information
and ideas, expressing
emotions and more
 - photographs are
vital tools in
communication fields
such as journalism,
advertising, education
and even in courts of law
 - They have also
been used to
eloquently speak out
against social and
political issues
Noteworthy Philippine Photographers
GEORGE TAPPAN
-An award winning travel
photographer who has won
two pacific Asia Tourism
Association (PATA) Gold
Awards, An ASEAN Tourism
Association award and first
place in the 2011 National
Geographic Photo Contest. His
highly acclaimed work has
been published in five
photography books.
Into The Green Zone
Tappans 1st place winning image in the
2011 National Geographic Photo Contest
Other Works:
Seaweeds Farmer
 - Advertising and commercial
photographer extraordinaire,
John is best known for his
technical excellence and
mastery of notoriously
challenging photo shoots to
the delight of clients who
envision the seemingly
impossible. With more than forty
years of experience under his
belt, John has moved with ease
from one genre of
photography to another,
JOHN K. CHUA earning local and international
awards along the way.
Snake Island, Palawan
Kapayapaan/Peace Sampaloc Lake,
San Pablo City Laguna
Gulf of Davao
 ACTIVITY 1
Photography Group Project: Images with a Message
1. For this group project, your teacher would have
asked you to bring to class any available device for
taking photographs (point-and-shoot camera, DSLR
camera, mobile phone, android phone, tablet). Those
who do not have their own device may share with
other classmates.
2. The class will be divided into groups of 6 to 8
students. Each group will be assigned a theme such
as:
a) people/personalities
b) love
c) nature
d) our school
e) patience
f) kindness
g) and other theme, if they wish
3. Together with your group, move around the
classroom and school grounds on your own time,
taking photographs according to your
assigned/chosen theme. Store the best one in you
devices for group evaluation.
4. As a group, select one photograph taken by each of
your group members that best captures the theme. If
there are 8 group members, there will be 8 selected
photos.
5. Plan with your group how and where to have these
selected photos printed on letter-size paper (8 x
11). Then, turn these over to your Arts teacher for
safekeeping until they will be presented in the
culminating exhibit.
WHAT TO UNDERSTAND
Whats in a Photo?
1. Cut out three photographs from a magazine, calendar,
poster, or brochure each expressing one of the
following:
a) a commercial or business message
b) a social or political statement
c) artistic expression
2. Label each of your photographs with a creative title,
expressing the particular purpose you think it has.
3. Bring them to class and be ready to explain the purpose
of each.
4. Also be ready to discuss what role you believe
photography plays in modern life by carrying out such
purposes.
 FILM
Another art form which has risen to
tremendous heights within the last
century is film or cinema. As its early
name motion pictures declared, film
brought yet another dimension into
playthat of moving images. The
possibilities of this medium created a
new art form that was to become a
powerful social and economic force, and
a legacy of the 20th century world.
 The Collaborative Art of
Filmmaking
Filmmaking, because of its technical
complexity, involves entire teams of
artists, writers, and production experts,
supported by technicians taking charge
of the cameras, lighting equipment,
sets, props, costumes, and the like all
under the supervision of a film director.
 A Technology-driven Art
Cinema, just as all modern arts, has
been greatly influenced by
technology. In the case of cinema,
however, it is an art form that came in
the late 1800s with series
photography and the invention of
celluloid strip film. This allowed
successive still photos of a moving
subject to be compared on a strip of
film advancing a single camera.
The need to view these moving images led
to the rise of the Kinetoscope, a
peepshow cabinet with an eyehole
through which these earliest movie
could be viewed one person at a time. A
motor inside the cabinet moved the film
strip along in a loop, with an electric bulb
providing one technological
advancement after another. The French
developed the cinematographe, a
handcracked camera, printer, and
projector all in one that lightweight
enough to bring outside the studio.
KINETOSCOPE
 The Kinetoscope is an early motion picture exhibition device.
The Kinetoscope was designed for films to be viewed by one
individual at a time through a peephole viewer window at
the top of the device. The Kinetoscope was not a movie
projector but introduced the basic approach that would
become the standard for all cinematic projection before the
advent of video, by creating the illusion of movement by
conveying a strip of perforated film bearing sequential
images over a light source with a high-speed shutter. First
described in conceptual terms by U.S. inventor Thomas
Edison in 1888, it was largely developed by his
employee William Kennedy Laurie Dickson between 1889
and 1892.[1] Dickson and his team at the Edison lab also
devised the Kinetograph, an innovative motion picture
camera with rapid intermittent, or stop-and-go, film
movement, to photograph movies for in-house experiments
and, eventually, commercial Kinetoscope presentations
The Collaborative Art of
Filmmaking

What is filmmaking?
Who are involve in
filmmaking?
 The Collaborative Art of
Filmmaking
Filmmaking, because of its technical
complexity, involves entire teams of
artists, writers, and production
experts, supported by technicians
taking charge of the cameras,
lighting equipment, sets, props,
costumes, and the like all under the
supervision of a film director.
Film directing it is the director, like the painter
and sculptor in traditional art, who envisions
the final effect of the film on its viewers, visually,
mentally, and emotionally. While the painter
and sculptor work with physical materials, the
film director works with ideas, images, sounds,
and other effects to create this unique piece
of art. He/she conceptualizes the scenes,
directs the acting, supervises the
cinematography and finally the editing and
sound dubbing in much the same way as a
visual artist composes an artwork. Clearly,
however, the director does not do all these
alone.
Acting first and foremost, there was the art of
acting for film. With live theater as the only
form of acting at that time, film actors had to
learn to express themselves without the
exaggerated facial expressions and gestures
used on stage. With the addition of sound in
the 1930s, they then had to learn to deliver
their lines naturally and believably.
Cinematography behind the scenes, there was
cinematography or the art of film camera
work. This captured the directors vision of
each scene through camera placement and
movement, lighting, and other special
techniques.
Editing this was joined by film editing, the art of
selecting the precise sections of film, then
sequencing and joining them to achieve the
directors desired visual and emotional effect. Sound
editing was also developed, as films began to
include more ambitious effects beyond the dialogue
and background music.
Production/Set design this recreated in physical terms
through location, scenery, sets, lighting, costumes,
and props the mental image that the director had
of how each scene should look, what period it
should depict, and what atmosphere it should
convey. This included creating worlds that did not
exist as well as worlds that were long gone,
designing each production component down to the
very last detail.
Philippine Filmmakers
LINO BROCKA
His Works
MIKE DE LEON
ISHMAEL BERNAL
PEQUE GALLAGA
LAURICE GUILLEN
MARILOU DIAZ-ABAYA
MARYO J. DELOS REYES
BRILLANTE MENDOZA
 FILM GENRES
A. SilentMovies e.g. Charlie Chaplin
B. Gangster Movie Genre
C. Horror/Fantasy Films
D. Animated Feature Films
E. Movie Musical
F. War/Disaster Films
G. Westerns or cowboy movies
H. Thrillers/Suspense
I. Historical/Biographical
J. Film Epics
K. Film Adaptation of Literary classics
L. Futuristic or science fiction
M. Special effects movies
N. Documentary films
O. Art films e.g. Indie or independent
P. And more
 ACTIVITY 2
Film Group Project: Moving Selfies
1. Your teacher will divide the class into groups
of eight to 10 students each.
2. Together with your group mates, arrange for
access to at least one of any of the following
devices with video capabilities:
a. a mobile with video camera
b. a tablet with video camera
c. a digital video camera
3. As a group, choose a catchy tune or song of about
two minutes in length.
4. On your own time outside of class hours, create
with your group a series of video selfies of
yourselves with that tune as the background music.
5. Using a video editing program (as discussed in
Quarter II), work together to synchronize the video
segments with the beat and lyrics of your chosen
song.
6. Save the finished video and turn it over to your Arts
teacher for safekeeping until it will be presented as
part of the culminating exhibit.
Animation
 ANIMATION
- In recent decade, a whole new career
opportunity has emerged for creative Filipinos
via the field of animation
- Filipino animators have been involved in the
creation of some of the best-loved and
technically challenging animated feature films
produced in the last few years.

-Among these are Toy Story, Up, The Incredibles,

Monster University, Cars, Finding Nemo, Planes,
Brave, Shrek, Kung Fu Panda and more.
- Such reco
The Philippine Animation Studio,
Inc. (PASI) was established in
1991 and has since
collaborated on numerous
animation projects and series
with foreign partners. Among
these have been Captain
Flamingo, Producing Parker,
Groove High, and Space Heroes
Universe.
Samples:
 Among the other exciting
milestones in the fast-emerging
Philippine animation industry
was the creation in 2008 of
Urduja, an animated film
adaptation of the legend of
the warrior princess of
Pangasinan. Produced by APT
Entertainment, Seventoon, and
Imaginary friends, Urduja is
recognized as the first fully-
animated Filipino film, created
by an all-Filipino group of
animators using the traditional
(hand-drawn) animation
process with some 3D effects.
Released in 2008 was
Dayo: Sa Mundo ng
Elementalia, said to be
the countrys first all-
digital full-length
animated feature film.
Produced by Cutting
Edge Productions, the
film presents Philippine
mythical creatures as
heartwarming
characters in a young
boys adventure.
Another
breakthrough was
the first Filipino full
3D animated film,
RPG Metanoia,
co-produced by
Ambient Media,
Thaumatrope
Animation, and
Star Cinema in
2010.
 Activity 3
Animation Group Project: A Stop-Action Cartoon
1. The group members will make use of a mobile
phone, tablet, or digital camera to do this most
simple and basic process for creating what is
known as stop-action animation.
2. The members will think of an action that will
be captured as a series of still images lasting a
total of 10 to 15 seconds. It can be an action to
be done by a human or a movement of an
object.
3. They will then carry out the action or
movement, while taking a still image of each
progressive step in that action or movement.
4. The still images will then be made to move
using a digital animation program (as discussed in
Quarter II). If the program allows the inclusion of
a music clip or sound effects, the group may opt to
add this as well.
5. The finished stop-action cartoons will be saved
and turned over to the Arts teacher for safekeeping
until they will be presented as part of the
culminating exhibit.
Print Media
PRINT MEDIA
Alongside the digital media forms
discussed above, there remains to more
conventional form known as print media.
Include here are large-scale publications
such as newspapers, magazines, journal,
books of all kinds, as well as smaller-scale
posters, brochures, flyers, menus, and the
like. Of course, all of these now have their
digital counterparts that may be accessed
and read on the internet.
 ADVERTISING
One major field that still relies heavily on print
media is advertising. Despite the soaring
popularity and seemingly limitless possibilities of
online advertising and social media, Philippine
artists are still called upon to create advertisements
that will be physically printed. These appear in
newspapers, magazines, posters, brochures, and
flyerseach with their specific target readerships
and markets, and highly-specialized approaches
for reaching these target groups.
COMIC BOOKS
Another field of print media that
highlights the artistic gifts of Filipinos is that
of comic books, or komiks as they are
locally referred to. The popularity of
Philippine comics began in the 1920s
when Liwayway magazine started
featuring comic strips, such as Mga
Kabalbalan ni Kenkoy (The Misadventures
of Kenkoy) created by Tony Velasquez
went on to be recognized as the Father
of Filipino Comics.
 Even decades before, however,
komiks creators had already
introduced characters, themes, and
story lines from Philippine folklore,
mythology, and history. With books
and libraries not yet readily
accessible to a majority of the
Filipino public, comics became a
major form of reading material
around the country, avidly read and
shared by young and old alike.
ACTIVITY 4
The group members will
decide upon a subject matter
and main character for a
simple 5-frame comic strip
that they will create
The members will volunteer to
take on different aspects of
producing the comic strip
a. conceptualizing and creating
the story board for the comic
strip frames
b. writing the test or dialogue
that will appear in each frame
c. rendering the main
characters and the background
details using an illustration
program of the groups choice
Innovation in Product and Industrial
Design
Yet another breakthrough arena for
Filipino imagination, ingenuity, and
innovativeness in recent decades has been
that of design. Specifically, this
encompasses product and industrial design
as applied to furniture, lighting, and interior
accessories, as well as fashion from haute
couture to bridal ensembles to casual wear.
As a result, a number of Filipino designers
have risen to superstardom both locally and
internationally.
 Cebu-based KENNETH

COBONPUE is a multi-
awarded designer and the
creative director of HIVE, a
design and manufacturing
facility for designers of interior
accessories and lighting.
Cobonpues fresh and
exciting concepts and
excellent craftsmanship have
earned him the acclaim and
the patronage of discerning
clientele the world over-
KENNETH COBONPUE including prominent
Hollywood celebrities.
MONIQUE LHUILLER

She first rose to prominence for her exquisite

wedding gowns. But she has since become one
of the darlings of the Hollywood celebrity set,
with several A-list stars having worn her couture
creations to gala events and award shows, as
well as to their own weddings
Lhuillier studied at the Fashion Institute of Design
& Merchandising in Los Angeles, and now has
her own retail boutiques in that city and in New
York. Her collections include bridal and
bridesmaids dresses, ready-to-wear, evening
gowns, linens, tableware, stationery, and home
fragrances.
She is a fashion
designer most
prominently
known for bridal
wear. She owns
a couture
fashion house
based in Los
Angeles,
California, as
well as another
store on
Manhattan's
Upper East Side.
RAJO LAUREL
Probably best known to
the general public as a
judge on the television
series Project Runway
Philippines
A much admired Filipino
fashion designer with a
number of national and
international awards to his
name
He trained at New Yorks
Fashion Institute of
Technology and at Central
Saint Martins in London
 Lulu TanGans name has been
LULU TAN GAN synonymous with beautifully crafted
knitwear fashion since 1985. Hailed the
Queen of Knitwear, Lulu continues her
design evolution with her extended
handwoven line, Indigenous
Couture merging the old-world
sophistication of Philippine artisan craft
with contemporary design. The result is
a mastery of construction, current yet
ingenious lifestyle dressing, and a
distinctive feminine sensibility.
The first two decades of Lulus career is
marked by her iconic knitwear, which
redefined the versatility of knits for the
local fashion industry. A favorite of
expatriates, tourists, and the jetset
crowd, Lulus knits continue to receive
praise and accolades for its sleek lines,
custom-dyed threads, and fluid,
flattering forms.
 A fine arts graduate, Lulu has always been driven to find aesthetic
design solutions for material challenges. In what she considers the
second phase of her career, she takes on the challenge of
integrating native fabrics such as pia and silk into her knits
collection.
Lulus clever play on fashion and function is evident in these
signature knit variations, which evolve the use of indigenous
fabrics as native costumes to become fashionable, wearable
collectibles. The indigenous pias golden patina deepens over
the years, creating modern heirloom pieces that become even
more beautiful with time. Reaffirming her mastery of materials, the
modern heirloom collectibles are feats of color, construction,
texture, and fall.
Lulus vision is to encourage the use of stylized indigenous and
traditional wear, and in so doing, promote distinctly Filipino fabrics,
traditional crafts, and design. The designer draws inspiration from
the rich textile and embroidery traditions of the Philippines from
the geometric patterns of traditional tribal woven cloths to the
exquisite embroidery and beadwork and interprets these on her
modern silhouettes
DITA SANDICO-ONG
Another Philippine designer
who has been advocating the
use of local weaving
techniques and natural fibers is
Dita Sandico-ong. Known as
the Wrap Artiste of the
Philippines for her famous bold-
colored wraps, Sandico-Ong
first experimented with the
local weave of Ilocos Sur,
known as Inabel, as well as
with pineapple fibers blended
with Irish linen, dubbed
pialino.
 From there, she tried other local fibers,
particularly abaca which she was
introduced to by weaver and entrepreneur
Virgilio Apanti. Sandico-Ong has since been
working with a multipurpose cooperative in
Catanduanes, training them in natural dye
extraction and advanced weaving
techniques for abaca.
Today,her collection includes wraps or
panuelos, as well as boleros, jackets, and
long tunics of banana fiber and abaca. Her
designs are presented in fashion shows
around the world and are sold in high-end
shops major international cities.
Sample:

Artist: Ms. Jen Mendoza

 Activity 5

Applied Arts Group Project:

Project Runway
Closure