Scribd Logo
Upload

Welcome to Scribd!

  • 1K views

    Ogilvy & Mather: Presented by - Rohan Gulumbe

    Uploaded by

    Rohan Gulumbe
    Ogilvy & Mather Presented By Rohan Gulumbe Tag Line Of The Company Introduction Ogilvy & Mather is an international Advertising,Marketing and Public Relations agency based in Manhattn and owned by the WPP Group. The company operates 497 offices in 125 countries with 16000 Employees. Information ‡It Was founded in New York in year 1948 by David Oglivy ‡It became a Leading Worlwide Ad agency in the Year 1960 ‡In 1989 The Ogilvy Group was purchased by WPP Group. ‡The chair is Rochelle B. L

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd

    Ogilvy & Mather: Presented by - Rohan Gulumbe

    Uploaded by

    Rohan Gulumbe
    1K views21 pages
    Ogilvy & Mather Presented By Rohan Gulumbe Tag Line Of The Company Introduction Ogilvy & Mather is an international Advertising,Marketing and Public Relations agency based in Manhattn and owned by the WPP Group. The company operates 497 offices in 125 countries with 16000 Employees. Information ‡It Was founded in New York in year 1948 by David Oglivy ‡It became a Leading Worlwide Ad agency in the Year 1960 ‡In 1989 The Ogilvy Group was purchased by WPP Group. ‡The chair is Rochelle B. L

    Original Title

    Ogilvy & Mather

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Ogilvy & Mather Presented By Rohan Gulumbe Tag Line Of The Company Introduction Ogilvy & Mather is an international Advertising,Marketing and Public Relations agency based in Manhattn and owned by the WPP Group. The company operates 497 offices in 125 countries with 16000 Employees. Information ‡It Was founded in New York in year 1948 by David Oglivy ‡It became a Leading Worlwide Ad agency in the Year 1960 ‡In 1989 The Ogilvy Group was purchased by WPP Group. ‡The chair is Rochelle B. L

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    1K views21 pages

    Ogilvy & Mather: Presented by - Rohan Gulumbe

    Uploaded by

    Rohan Gulumbe
    Ogilvy & Mather Presented By Rohan Gulumbe Tag Line Of The Company Introduction Ogilvy & Mather is an international Advertising,Marketing and Public Relations agency based in Manhattn and owned by the WPP Group. The company operates 497 offices in 125 countries with 16000 Employees. Information ‡It Was founded in New York in year 1948 by David Oglivy ‡It became a Leading Worlwide Ad agency in the Year 1960 ‡In 1989 The Ogilvy Group was purchased by WPP Group. ‡The chair is Rochelle B. L

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 21

    Ogilvy & Mather

    Presented By
    -Rohan Gulumbe
    Tag Line Of The Company
    Introduction

    Ogilvy & Mather is an


    international Advertising,Marketing
    and Public Relations agency based in
    Manhattn and owned by the WPP Group. The
    company operates 497 offices in 125
    countries with 16000 Employees.
    Information

    •It Was founded in New York in year 1948 by David


    Oglivy
    •It became a Leading Worlwide Ad agency in the Year
    1960
    •In 1989 The Ogilvy Group was purchased by WPP
    Group.
    •The chair is Rochelle B. Lazarus, who has held the
    position since 1996. She also was CEO until the end
    of 2008, when she was succeeded by Miles Young.
    About David Ogilvy
    • You cannot bore people into buying
    your own product. You can only
    interest them into buying it
    • 6 Principles Of Advertising by David
    Ogilvy
    1. Don’t Sell Entertain
    2. Reflect Real Life
    3. Take the product Of the Pedestral
    4. Be Funny
    5. Be Simple
    6. Be Different
    Ogilvy & Mather board has produced work
    for a wide range of leading brands,
    including:

    •Adidas (since 2007)
    •American Express (since 1962)
    •Lenovo (since 2005)
    •Motorola (since 2000)
    •Nestle (since 1956)
    •Vodafone (2009)
    •Gillette (since 1962)
    •Ford (since 1975)
    Notable Campaigns

    •"At 60 miles an hour the loudest noise in this new Rolls-


    Royce comes from the electric clock“
    • "Pablo Casals is coming home – to Puerto Rico", a
    campaign that Ogilvy said helped change the image of a
    country
    •In 1972 Ogilvy & Mather, Sydney first developed the line
    "Don't Leave Home Without It" as a means of educating
    Australians how to use the country's first credit card
    Indian Scenario

    •1st Advertising agency in India


    •Exec Chairman & NCD- Piyush Pandey
    • Growth Rate of 23% in 2007
    •Local perspective in accordance with Indian Culture
    Delhi

    Kolkata

    Mumbai
    Hyderabad

    Bengaluru

    Chennai
    O & M Subsidiaries

    -Ogilvy & Mather Advertising


    -Ogily One Worldwide
    -Ogilvy PR
    -Ogilvy Action
    -Ogilvy Communications
    -Neo
    Awards & Achivements

    -Creative Agency of the Year 2007-


    Abby Award
    -Premier Ad Agency in the Brand
    Equity Reckoner, 2008
    -Ranked among top 20 global agencies
    in Gunn Report 2008
    Competiters

    •JWT
    •LINTAS
    •McCANN-ERICKSON
    •MUDRA
    •LEO-BURNETT
    Some Popular Ad Campagins
    And the Recent most Popular Ad Campaign
    Case Study Of Cadbury Worms

    •Complaint by customers of Worms in Dairy Milk Chocolaets


    a month before Diwali
    •Sales Dropped by 30% in just 10 weeks
    •Challenge was restore confidence in key stakeholders
    •Set up of Media Desks, Leaflets & Posters with Contact
    Numbers
    •New ‘Purity sealed ‘ packaging, testimonial ad on tv
    •Won Gold Award at Effies 2004
    Thank You

    You might also like