Meaning and Nature of Research
Meaning and Nature of Research
Meaning and Nature of Research
Interpret Data
and analysis
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report
Research Types
1. Descriptive research
2. Analytical research
3. Applied Research
4. Fundamental Research
5. Quantitative Research
6. Qualitative Research
Research Types
7. Conceptual Research
8. Empirical Research (Experience)
9. Clinical or Diagnostic Research (Case
study, casual relationships)
10. Field Setting, Lab or Simulation
Research
Research Problem
1. What is a research problem?
a. Individual, organization with whom
problem is associated (I), environment
(N), uncontrolled variables (Y)
b. Course of action one, two more C1 and
C2.
c . Two possible outcomes O1, O2
Research Problem
d. Objectives to be attained.
e. Alternative means for achieving
objectives.
f. Confusion or doubt while selection of
objectives
Research Problem
Indian auto maker Mahindra and Mahindra
is facing problems in terms of reduced
sales of their vehicles in last few month.
Prepare statement of problem of this issue
and frame objectives to understand the
reason of decline in sales and also find out
the brands contributing the decline in
sales. State hypothesis if any.
Research Problem
VICCO Laboratories is doing well in the
market through their range of dental and
herbal products. Himalaya Drug Company
is also major competitor of VICCO.
Prepare a research plan to analyze the
marketing strategies, schemes and
discounts given by Himalaya to
understand the competitor in a better way.
Formulate research problem, objectives.
Research Types