Social Media: By: Aditya Narendra Kotian

Social Media
By: Aditya Narendra Kotian

Content
 What is Social Media?
 Some Examples of Social Media
 Types of Social Media
 Why is Social Media Presence Important?
 Advantages
 Disadvantages
 Conclusion
What is Social Media?
 Social media is computer-based technology that facilitates the sharing of ideas,
thoughts, and information through the building of virtual networks and
communities. By design, social media is internet-based and gives users quick
electronic communication of content. Content includes personal information,
documents, videos, and photos.
 Social media originated as a way to interact with friends and family but was
later adopted by businesses which wanted to take advantage of a popular new
communication method to reach out to customers.
Some Examples of Social Media
 Facebook
 Twitter
 YouTube
 LinkedIn
 Instagram
Types of Social Media
 There are six major types of social, each one having its set of characteristics:
1. Social News
The users are allowed to post news links to the outside articles on the social news websites. A most
prominent example of this type of social media channel is Reddit.
 2. Social Networks
The users are allowed to connect and share with the people having similar interests and
backgrounds on a social networking website. The most example of a social networking site is
Facebook.
 3. Media Sharing
The users can share different types of media such as video and photos on the media share
websites. The most popular media sharing website in the world is YouTube.
 4. Bookmarking Sites
The users are allowed to save and organize links to several online websites and resources on these
websites. The most popular bookmarking site in the world is StumbleUpon.
 5. Forums
The users can engage in the conversations for posting and responding to the messages of the
community. Generally, the comments focus on a specific subject.
 6. Microblogging
The users are allowed to submit short written entries, including product and service sites on a
microblogging website. Twitter is the most commonly used microblogging website.
Why is Social Media Presence Important?
 If people don’t know about your business, they can’t become your customers.
 Social media boosts your visibility among potential customers, letting you
reach a wide audience by using a large amount of time and effort.
 And it’s free to create a business profile on all the major social networks, so
you have nothing to lose.
 Social platforms have successfully broken down barriers between companies
and their customers. Now, instead of calling a customer service line, many
people turn to Facebook or Twitter to solve problems or find information.
 Develop your reputation as a responsive, caring brand by offering support
through social channels
Advantages
 Compelling and relevant content will grab the attention of potential customers and
increase brand visibility.
 You can respond almost instantly to industry developments and become heard in your
field.
 It can be much cheaper than traditional advertising and promotional activities.
 Social content can indirectly boost links to website content by appearing in universal
search results, improving search traffic and online sales.
 You can deliver improved customer service and respond effectively to feedback.
 Customers can find you through new channels, generating more leads.
 Increased loyalty and advocacy from the customers you've connected with.
Disadvantages
 You will need to commit resources to managing your social media presence,
responding to feedback and producing new content
 It can be difficult to quantify the return on investment and the value of one
channel over another
 Ineffective use - for example, using the network to push for sales without
engaging with customers, or failing to respond to negative feedback - may
damage your reputation
Conclusion
 The use of social media aims to improve public perception, but the Trust’s campaigns
have also shown savings in time and money.
 Social Media can reach customers and clients in a much more effective way.
 Using social media is cheap and free and has many positive side to it.
 Creating content on is also very easy and has opened new possibilities to acquire new
customers.
THANK YOU

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By: Aditya Narendra Kotian

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