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    The document examines the different communication and information technologies used across four ages: pre-industrial age, industrial age, electronic age, and information age. It provides examples of early communication methods such as cave paintings, clay tablets, and the printing press. It then discusses technologies from the industrial age like the telephone, typewriter, and newspaper. The electronic age saw innovations including the transistor, television, and mainframe computers. Finally, the information age brought the internet, web browsers, and mobile/wearable technologies.

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    Media Traditional and New

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    The document examines the different communication and information technologies used across four ages: pre-industrial age, industrial age, electronic age, and information age. It provides examples of early communication methods such as cave paintings, clay tablets, and the printing press. It then discusses technologies from the industrial age like the telephone, typewriter, and newspaper. The electronic age saw innovations including the transistor, television, and mainframe computers. Finally, the information age brought the internet, web browsers, and mobile/wearable technologies.

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    The document examines the different communication and information technologies used across four ages: pre-industrial age, industrial age, electronic age, and information age. It provides examples of early communication methods such as cave paintings, clay tablets, and the printing press. It then discusses technologies from the industrial age like the telephone, typewriter, and newspaper. The electronic age saw innovations including the transistor, television, and mainframe computers. Finally, the information age brought the internet, web browsers, and mobile/wearable technologies.

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    27 views60 pages

    Media Traditional and New

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    jestony matilla
    The document examines the different communication and information technologies used across four ages: pre-industrial age, industrial age, electronic age, and information age. It provides examples of early communication methods such as cave paintings, clay tablets, and the printing press. It then discusses technologies from the industrial age like the telephone, typewriter, and newspaper. The electronic age saw innovations including the transistor, television, and mainframe computers. Finally, the information age brought the internet, web browsers, and mobile/wearable technologies.

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    of 60

    PREPARED BY: MARIA JENILLI M.

    QUINTANILLA, LPT
    #OOTD Objectives Of The Day
    The students should be able to:

    • Examine the technology or resources available during the


    prehistoric age, the industrial age, the electronic age,
    and the new or digital age.

    • Identify the devices used by people to communicate with


    each other, store information, and broadcast information
    across the different ages.
    RMS
    (Royal Mail
    Ship)
    April 14, 1912 Titanic
    QUESTION
    “If the Titanic sank somewhere in the
    Atlantic Ocean, how do you think the news
    reached people in England and New York at
    that time?”
    How people used
    the telegraph and
    telegrams for
    faster means of
    communication
    during that time?
    AHA!!!
    • Developed in the 1830s and 1840s by Samuel Morse (1791-
    1872) and other inventors, the telegraph revolutionized long-
    distance communication. It worked by transmitting electrical
    signals over a wire laid between stations.
    “If the Titanic sank today, in what
    format would people receive or
    read the news?”
    1. Pre-Industrial Age (Before
    1700s)
    People discovered fire, developed paper
    from plants, and forged weapons and tools
    with stone, bronze, copper and iron.
    Examples:
    Papyrus In Egypt (2500BC)

    First papyrus was only used in Egypt, but by about 1000 BC people all over West
    Asia began buying papyrus from Egypt and using it, since it was much more
    convenient than clay tablets(less breakable, and not as heavy!). People made
    papyrus in small sheets and then glued the sheets together to make big pieces.
    Cave Paintings (35,000BC)

    In prehistoric art, the term “cave paintings” encompasses any parietal art which
    involves the application of colour pigments on the walls, floors or ceilings of
    ancient rock shelters. A monochrome cave paintings is a picture made with only
    one colour (usually black)-see, for instance, the monochrome images at Chauvet
    The Chauvet Cave is one of themost famous prehistoric rock art sites in
    the world. Located in the Ardeche region of southern France, along the
    bank of the river Ardeche near the Pont-d'Arc. TheChauvet Cave is one
    of the most famous prehistoric rock art sites in the world.
    Clay Tablets In Mesopotamia
    (2400BC)

    In the Ancient Near East, clay tablets (Akkadian ṭuppu) were used as a
    writing medium, especially for writing in cuneiform, throughout the
    Bronze Age and well into the Iron Age. Cuneiform characters were
    imprinted on a wet clay tablet with a stylus often made of reed (reed
    pen).
    Cuneiform Alphabet
    Acta Diurna in Rome (130BC)

    Acta Diurna (Latin: Daily Acts sometimes translated as Daily Public


    Records) were daily Roman official notices, a sort of daily gazette. They
    were carved on stone or metal and presented in message boards in public
    places like the Forum of Rome. They were also called simply Acta History.
    The first form of Acta appeared around 131 BC during
    the Roman Republic.
    Dibao In China (2nd Century)

    The Chinese “Dibao” is the earliest and oldest newspaper in the


    world.
    Codex In The Mayan Region
    (5th Century)

    Maya codices (singular codex) are folding books written by the pre-
    Columbian Maya civilization in Maya hieroglyphic script on Mesoamerican
    bark cloth. The Maya developed their huun-paper around the 5th century,
    which is roughly the same time that the codex became predominant over
    the scroll in the Roman world.
    2. Industrial Age (1700s-
    1930s)
    People used the power of steam,
    developed machine tools, established
    iron production, and the
    manufacturing of various products
    (including books through the printing
    press).
    Telephone (1876)

    Alexander Graham Bell’s Large BoxTelephone, 1876. On March 7, 1876,


    Alexander Graham Bell, scientist, inventor and innovator, received the first
    patent for an “apparatus for transmitting vocal or other sounds
    telegraphically,” a device he called the telephone.
    Did You Know?
    The first
    words ever
    spoken on
    the telephone?
    Typewriter (1800)

    The first typewriter to be commercially successful was invented in 1868 by


    Americans Christopher Latham Sholes, Frank Haven Hall, Carlos Glidden and
    Samuel W. Soule in Milwaukee, Wisconsin, although Sholes soon disowned the
    machine and refused to use, or even to recommend it.
    Newspaper-The London Gazette (1640)

    The London Gazette is one of the official journals of record of the British
    government, and the most important among such official journals in the
    United Kingdom, in which certain statutory notices are required to be
    published. The London Gazette claims to be the oldest surviving
    English newspaper.
    Printing Press for mass production
    (19thCent)

    A printing press is a device for applying pressure to an inked surface resting


    upon a print medium (such as paper or cloth), thereby transferring the ink.
    The printing press was invented in the Holy Roman Empire by the German
    Johannes Gutenberg around 1440, based on existing screw presses.
    Motion Pictures
    Photography/Projection (1890)

    The history of film technology traces the development of film technology


    from the initial development of "moving pictures" at the end of 19th century
    to the present time. Motion pictures were initially exhibited as a fairground
    novelty and developed into one of the most important tools
    of communication and entertainment in the 20th century. Major
    developments in motion picture technology have included the adoption
    of synchronized motion picture sound, color motion picture film, and the
    adoption of digital film technologies to replace physical film stock at both
    ends of the production chain by digital image sensors and projectors.
    Chronophotography

    Eadward Muybridge
    In 1878 and 1879 Muybridge shot photographic sequences of animals
    in motion at the Palo Alto race track in California. In1881 he puplished
    a selection of the results in a hand-made folio book of circa 15 copies
    entitled "The Attitudes of Animals in Motion".
    Commercial Motion Pictures w/ sound
    (1913)

    A sound film is a motion picture with synchronized sound, or sound


    technologically coupled to image, as opposed to a silent film. The first
    known public exhibition of projected sound films took place in Paris in
    1900, but decades passed before sound motion pictures were made
    commercially practical. Reliable synchronization was difficult to achieve
    with the early sound-on-disc systems, and amplification and recording
    quality were also inadequate. Innovations in sound-on-film led to the first
    commercial screening of short motion pictures using the technology, which
    took place in 1923.
    Telegraph

    Developed in the 1830s and 1840s by Samuel Morse (1791-1872) and


    other inventors, the telegraph revolutionized long-distance
    communication. It worked by transmitting electrical signals over a
    wire laid between stations.
    Punch Cards

    The standard punched card, originally invented by Herman Hollerith, was first used
    for vital statistics tabulation by the New York City Board of Health and several
    states. After this trial use,punched cards were adopted for use in the 1890 census.
    3. Electronic Age (1930s-
    1980s)
    • The invention of the transistor
    ushered in the electronic age.
    • People harnessed the power of
    transistors that led to the transistor
    radio, electronic circuits, and the early
    computers. In this age, long distance
    communication became more
    efficient.
    Transistor (1930)

    The transistors ushered in electronic age and it led to the


    creation of other media tool
    Television (1941)
    Transistor Radio (1947)

    A transistor radio is a small portable radio receiver that uses


    transistor-based circuitry. Following their development in 1954,
    made possible by the invention of the transistor in 1947, they
    became the most popular electronic communication device in
    history.
    OHP (PROJECTOR)(1950)

    An overhead projector (OHP) is a variant of slide


    projector that is used to display images to an audience.
    UNIVAC 1 (Universal Automatic
    Computer) (1951)

    UNIVAC 1is a line of electronic digital stored-program computers starting with the
    products of the Eckert–Mauchly Computer Corporation. Later the name was
    applied to a division of the Remington Rand company and successor organizations.
    Mainframe computers - i.e. IBM
    704 (1960)

    IBM 704 is the first mass-produced computer with floating-


    point arithmetic hardware. The IBM 704 Data Processing
    System was a large-scale computer designed for engineering
    and scientific calculations.
    computer that reproduced the song "Daisy Bell"
    Personal computers

    Floppy Disk (1970)


    Hewlett- Packard 9100A (1968) Floppy disk is a removable magnetic
    Hewlett packard 9100A is an early storage medium. This is used for
    computer (or programmable calculator), moving information between
    computers, laptops or other devices.
    Some early digital cameras,
    electronic music instruments and
    older computer game consoles use
    floppy disks.
    APPLE 1 (1976) Apple Computer 1, also known later as the Apple I, or
    Apple-1, is a desktop computer released by the Apple Computer
    Company in 1976. It was designed and hand-built by Steve Wozniak.
    Wozniak's friend Steve Jobs had the idea of selling the computer.
    WALKMAN
    (1980)
    originally used
    for portable
    audio cassette
    players
    4. Information Age (1900s-
    2000s) -
    The Internet paved the way for faster
    communication and the creation of the
    social network. People advanced the use of
    microelectronics with the invention of
    personal computers, mobile devices, and
    wearable technology. Moreover, voice,
    image, sound and data are digitalized. We
    are now living in the information age
    Web browsers: Mosaic (1993),
    Internet Explorer (1995)

    NCSA Mosaic, or simply Mosaic, is the web browser that popularized


    the World Wide Web and the Internet. It was also a client for earlier
    internet protocols such as File Transfer Protocol, Network News
    Transfer Protocol, and Gopher. The browser was named for its support
    of multiple internet protocols.
    Internet Explorer (1995)

    • Internet Explorer(formerly Microsoft Internet Explorer


    and Windows Internet Explorer, commonly
    abbreviated IE or MSIE) was a series of graphical web
    browsers (or, as of 2019, a "compatibility solution") developed
    by Microsoft and included in the Microsoft Windows line
    of operating systems, starting in 1995.
    Blogs: Blogspot (1999), LiveJournal
    (1999), Wordpress (2003)

    A blog (a truncation of "weblog")[1] is a discussion or


    informational website published on the World Wide Web consisting of
    discrete, often informal diary-style text entries (posts). Posts are
    typically displayed in reverse chronological order, so that the most
    recent post appears first, at the top of the web page. Until 2009, blogs
    were usually the work of a single individual,[citation needed] occasionally of
    a small group, and often covered a single subject or topic.
    LiveJournal
    (1999)
    LiveJournal is a Russian social
    networking service where
    users can keep
    a blog, journal or diary.
    American programmer Brad
    Fitzpatrick started LiveJournal
    on April 15, 1999, as a way of
    keeping his high school friends
    updated on his activities.In
    January 2005, American
    blogging software company Six
    Apart purchased Danga
    Interactive, the company that
    operated LiveJournal, from
    Fitzpatrick.
    Wordpress (2003)

    WordPress (WordPress.org) is a free and open-source content


    management system (CMS). It is most associated with blogging but
    supports other types of web content including more traditional mailing
    lists and forums, media galleries, and online stores. WordPress was
    released on May 27, 2003, by its founders, Matt Mullenweg and Mike
    Little .
    Social networks: Friendster (2002),
    Multiply (2003), Facebook (2004)

    Friendster was a social gaming site based in Kuala Lumpur, Malaysia. It was
    originally a social networking service website. Before Friendster was redesigned,
    the service allowed users to contact other members, maintain those contacts, and
    share online content and media with those contacts. The website was also used for
    dating and discovering new events, bands and hobbies. Users could share videos,
    photos, messages and comments with other members via profiles and networks.It
    is considered one of the original social networks.
    Multiply (2003)was a social networking service with an emphasis on
    allowing users to share media – such as photos, videos and blog entries –
    with their "real-world" network.
    On February 4, 2004, Mark Zuckerberg launched "Thefacebook".
    The social networking service gradually expanded to the most
    universities in Canada and USA. On August, 2005, the company
    dropped 'The' from its name, and on September 26,
    2006, Facebook was opened to everyone at least 13 years old
    with a valid email address.
    Microblogs: Twitter (2006),
    Tumblr (2007) Twitter is an American
    online news and social
    networking service on
    which users post and
    interact with messages
    known as "tweets".
    Tweets were originally
    restricted to
    140 characters, but on
    November 7, 2017, this
    limit was doubled to
    280 for all languages
    except Chinese,
    Japanese, and Korean.
    • Tumblr (stylized as tumblr and pronounced "tumbler") is
    a microblogging and social networking website founded by David
    Karp in 2007 and owned by Verizon Media.[1][4][5][6][7] The service
    allows users to post multimedia and other content to a short-
    form blog. Users can follow other users' blogs. Bloggers can also
    make their blogs private. For bloggers many of the website's
    features are accessed from a "dashboard" interface.
    • Video: YouTube (2005)
    • Augmented Reality / Virtual
    Reality
    • Video chat: Skype (2003), Google
    Hangouts (2013)
    • Search Engines: Google (1996),
    Yahoo (1995)
    • Portable computers- laptops (1980),
    netbooks (2008), tablets (1993)
    NEW AGE (1900S TO 2000S)

    SMART
    PHONES
    NEW AGE (1900S TO 2000S)

    WEARABLE
    TECHNOLOGIES
    PRACTICE (35 MINS.)

    Group Activity
    Ages What devices did What devices did What devices did
    people use to people use to store people use to
    communicate with information? share or
    each other? broadcast
    information?
    Preindustrial Age

    Industrial Age

    Electronic Age

    New (Digital) Age


    EVALUATION (5 MINUTES)

    • Given the available media that we now have in


    the world, what are its roles and functions in a
    democratic society?
    • In what way does media affect your life
    (personal, professional, academic, social,
    others)?

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