Customer Relationship Management
Customer Relationship Management
Customer Relationship Management
CUSTOMER RELATIONSHIP
MANAGEMENT
What Is Customer Relationship
2
Management?
Laura Ashley (retailer of women and children clothes) turns its inventory 10 times a
year five times faster than 3 years ago
inventory is emptied 10 times a year, or an item spends about 12/10 months in the
inventory.
To be responsive, it relocated its main warehouse next to FedEx hub in Memphis, TE.
Transportation Transportation
Costs Costs
Material Costs Transportation
Manufacturing Costs Inventory Costs Costs
FLOWS IN A SUPPLY CHAIN
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Material
Information
Supplier Customer
Funds
Customer
Customer Order
Cycle
Retailer
Any cycle
Replenishment Cycle 0. Customer arrival
1. Customer triggers an order
Distributor 2. Supplier fulfils the order
3. Customer receives the order
Manufacturing Cycle
Manufacturer
Procurement Cycle
Supplier
SUPPLY CHAIN FOR
SERVICE PROVIDERS
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https://www.slideshare.net/jaiserabbas/customer-
relationship-management-crm-10974369
https://studymafia.org/customer-relationship-
management-seminar-ppt-with-pdf-report/
https://www.slideshare.net/mundirikasah25/ppt-
of-crm-12678251
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