A Level Mediastudies Keyterms
A Level Mediastudies Keyterms
A Level Mediastudies Keyterms
Interesting fact:
eponymous was
the name of
R.E.M’s album!
• Ideology, in simple terms is a set of beliefs and ideas that we are born
with, in our cultures and by what we see.
• set of ideas which produces a partial and selective view of reality.
• Ideology is a difficult - but important - concept to grasp. Simply put, it is
the ideas behind a media text, the secret (or sometimes not-so secret)
agenda of its producers. It is important to be able to identify the different
ideological discourses that may be present in even an apparently simple
photograph.
• When we examine the ideology of media, we are not so much interested
in the specific activities depicted in a single newspaper, movie, or
hit song as in the broader system of meaning of which these depictions
are a part. For ideological analysis, the key is the fit between the images
and words in a specific media text and ways of thinking about, even
defining, social and cultural issues.
contemporary lifestyle and items that are well
known and generally accepted, cultural
patterns that are widespread within a
population; also called pop culture.
Jade n Shel
Popular culture, sometimes abbreviated to pop culture,
consists of widespread cultural elements in any given society.
Such elements are perpetuated through that society's
vernacular language or an established lingua franca. It
comprises the daily interactions, needs and desires and
cultural 'moments' that make up the everyday lives of the
mainstream. It can include any number of practices, including
those pertaining to cooking, clothing, consumption, mass
media and the many facets of entertainment such as sports
and literature. (Compare meme.) Popular culture often
contrasts with a more exclusive, even elitist "high culture,
that is, the culture of ruling social groups.
Pop culture finds its expression in the mass circulation of
items from areas such as fashion, music, sport and film. The
world of pop culture has had a particular influence on art from
the early 1960s on, through Pop Art. According to
popeducation.org, when modern pop culture began during the
early 1950's, it was harder for adults to participate. Today,
most adults, their kids and grandchildren "participate" in pop
culture directly or indirectly.
Jade n Shel
A stereotype is – a conventional, formulaic and over simplified
conception, opinion or image.
An example of a stereotype is…gay men e.g., Jack off ‘Will and
Grace’. He is very camp and effeminate. He is very bothered
about his hair and how he looks and what people think of him.
His mannerisms are very camp.
Stereotypes are often displayed in the media in situation
comedies. Stereotypes often create much debate in the
modern world, particularly with social status. E.g. men are the
main money earners and women should stay at home and look
after the children.
Realism
Definition