Scribd Logo
Upload

Welcome to Scribd!

  • 35 views

    Rationale: 1 I Godrej I Title of Presentation I Date

    Uploaded by

    Muffet Lkr
    This document provides rationale for product options for a new housing development project. According to consumer research, 31% of buyers prefer small units under 800 sqft and 46% prefer units priced between 20-60 lakhs. The project site lacks social infrastructure so units must be marketed to investors, not end users. A launch of 300,000 sqft is achievable with smaller unit sizes. Two options for product mix are presented, with Option 2 excluding a studio (RK) unit to allow for a slower launch velocity.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Rationale: 1 I Godrej I Title of Presentation I Date

    Uploaded by

    Muffet Lkr
    35 views3 pages
    This document provides rationale for product options for a new housing development project. According to consumer research, 31% of buyers prefer small units under 800 sqft and 46% prefer units priced between 20-60 lakhs. The project site lacks social infrastructure so units must be marketed to investors, not end users. A launch of 300,000 sqft is achievable with smaller unit sizes. Two options for product mix are presented, with Option 2 excluding a studio (RK) unit to allow for a slower launch velocity.

    Original Description:

    details of dhamtan palava

    Original Title

    Palava details

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document provides rationale for product options for a new housing development project. According to consumer research, 31% of buyers prefer small units under 800 sqft and 46% prefer units priced between 20-60 lakhs. The project site lacks social infrastructure so units must be marketed to investors, not end users. A launch of 300,000 sqft is achievable with smaller unit sizes. Two options for product mix are presented, with Option 2 excluding a studio (RK) unit to allow for a slower launch velocity.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    35 views3 pages

    Rationale: 1 I Godrej I Title of Presentation I Date

    Uploaded by

    Muffet Lkr
    This document provides rationale for product options for a new housing development project. According to consumer research, 31% of buyers prefer small units under 800 sqft and 46% prefer units priced between 20-60 lakhs. The project site lacks social infrastructure so units must be marketed to investors, not end users. A launch of 300,000 sqft is achievable with smaller unit sizes. Two options for product mix are presented, with Option 2 excluding a studio (RK) unit to allow for a slower launch velocity.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 3

    Rationale

    1. 31% buyers prefer sub 800 Sq. Ft. units in MMR*


    2. 46% buyers prefer Rs. 20 Lakhs – Rs. 60 Lakhs product*
    3. 98% consumer correlate 1 BHK with a sub 800 Sq. Ft. product*
    4. Our land parcel is not close to any social infra., units need to be sold to
    investors as a financial product not end users. Launch velocity of approx.
    300,000 Sq. Ft. is achievable only for lower ticket sizes
    5. For a lower launch velocity, suggest Option 2,minus 1 RK product
    *Source: Magic Bricks Jan –March 16 Update

    1 I Godrej I Title of Presentation I Date


    MMT

    Particulars YoY change


    Q4 14-15 Q1 15-16 Q2 15-16 Q3 15-16 Q4 15-16
    Inventory/Supply (Mn. Sq.
    14.17 13.41 13.14 14.00 12.75 -10%
    Ft.)
    Inventory/Supply (Units) 16948 16260 15855 16734 15346 -9%
    Sales (Mn. Sq. Ft.) 1.82 1.42 1.15 1.40 0.90 -51%
    Sales (Units) 2026 1630 1339 1601 1072 -47%
    Wt Avg. Price per Sq Ft 4411 4330 4117 4372 4408
    New Launches ( units) 1647 1338 1255 2138 213
    New Launch Absorption
    105 99 101 144 47
    (units)
    Inventory Overhang 21 26 32 27 39

    Micromarket is Ambernath, Dombivali East, Shilphata though the Additional Ambernath is closer to the parcel

    2 I Godrej I Title of Presentation I Date


    Option One

    Ticket
    BMC Total Total Reqd.
    Type Loading Salable Area % Units unit % Parking size in
    Carpet UCA Salable area Parking
    Lakhs

    1RK 235 270 1.5 405 25% 250000 617 38% 0.25 154 20.05
    1BHK 365 420 1.5 630 30% 300000 476 29% 0.5 238 31.19
    1.5BH
    452 520 1.5 780 25% 250000 321 20% 1 321 38.61
    K
    2BHK 520 598 1.5 897 20% 200000 223 14% 1 223 44.40
    1000000 1637 936

    Option Two
    Ticket
    BMC Total Total Reqd.
    Type Loading Salable Area % Units unit % Parking size in
    Carpet UCA Salable area Parking
    Lakhs

    1BHK 360 414 1.5 621 25% 250000 403 29% 0.5 201 30.74
    1BHK 385 443 1.5 664 30% 300000 452 32% 0.5 226 32.87
    1.5BHK 452 520 1.5 780 25% 250000 321 23% 1 321 38.60
    2BHK 520 598 1.5 897 20% 200000 223 16% 1 223 44.40
    1000000 1398 971
    3 I Godrej I Title of Presentation I Date

    You might also like