Toi New

OS & INTERNSHIP
AT
THE TIMES OF INDIA
THE TIMES OF INDIA
World's largest selling English Daily

INTRODUCTION
● A newspaper is a periodic publication containing news and other
informative articles.
● The newspaper act as the agency of information and education.
● Unlike other newspapers in English, Times of India has achieved unique

growth in readership.
● Times of India started its journey on November 3rd, 1838 as The

Bombay Times and Journal of Commerce.
OBJECTIVES
● To work as an intern to get familiarized in sales and marketing functions

of the company.
● To understand the organizational design and structure.
● To analyse the strengths, weaknesses, opportunities and threats of the

company.
MEDIA& ENTERTAINMENT INDUSTRY
WORLD SCENARIO
● Newspaper have been an integral part of people's lives for nearly 400
years.
● The history of written news dates back to the Roman Empire around 59
BC.
● Acta Diurna, which was hard carved news published daily and posted
by the government in the Roman forum.
● The history of the printed newspaper goes back to 17th century Europe
when Johann Carolus published first newspaper in Germany in 1605.
INDIAN SCENARIO
● India has a growing and constantly changing newspaper market.
● The availability of newspapers in different languages means that India’s

newspaper market appeals to millions of non-English speakers.
● The first newspaper in India was the Hicky’s Bengal Gazette in 1780.
● The biggest reason why newspaper across India have continued to

Increase their circulation is due to the political engagement that they
allow.
● The newspaper sector accounts over 10% of India’s GDP and around 8%
of the employment.
LEADING NEWSPAPERS IN INDIA
1. Dainik Jagran (Kanpur)

2. Dainik Bhaskar (Bhopal)
3. Hindustan Times (New Delhi)
4. The Times of India (Mumbai)
5. Amar ujala (Noida)
6. Malayala Manorama (Kottayam)
7. Eenadu (Vijayawada)
8. Rajasthan Patrika ( Jaipur)
9. Daily Thanthi (Chennai)
10. Mathrubhumi (Kozhikode)
THE TIMES OF INDIA
COMPANY PROFILE
World's largest selling English Daily

HISTORY
● Founded on November 3rd, 1838 as The Bombay Times and Journal of
Commerce.
● In 1850, began to publish daily editions.
● In 1861, The Bombay Times was renamed as The Times of India.
● It was after India’s independence that the ownership of the paper

passed on to the famous industrial family of Dalmiyas and later it was
taken over by Sahu Santi Prasad Jain of the Sahu Jain group from
Bijnore, UP.
MISSION
“To be the leading provider of news,by providing timely, accurate and
multi-diamensional news. To be the first paper reader reads today,
everyday by delivering consistently high standards of journalism. “
VISION
“Aim to provide compelling content and creative solutions to enrich
lives, helping people to know more, do more and to live inspired. “
KEY PEOPLE
Mr. Vineet Jain

Mrs. Indu Jain
Managing Director
Chairperson
ORGANISATION STRUCTURE
SWOT ANALYSIS
STRENGTHS
● Widely available daily present across OPPORTUNITIES
many regions with a circulation avg. of ● Has a limited presence in the Southern
over 3.5 million per day Inida as compared to rest of India
● Can leverage parent company's ● Huge opportunity in Regional language
presence in T. V, radio etc. to reach out space
to a wider audience
● Has got a city-wise edition publication THREATS
for major Indian cities. ● Increased competition from other
WEAKNESSES dailies.
● Some people have the perception that ● Online news mediums means reduced
TOI publish more celebrity / circulation.
entertainment news.
● Tough competition means limited
scope for increasing market share.
MARKETING
DEPARTMENT
● RMD/CIRCULATION
● RESPONSE
Department objectives Challenges faced
● Find market share of ● Behavior of different agents.

competitor.
● Competitors pushing agents
● Increase circulation daily. to convert Times customers.
● Check relationship with ● Increased advertisements

customers. created a negative impact.
● Control activities of
agents
FINDINGS
● Due importance to credible news and facts.
● Conducive work environment.
● Contribution of its pricing to the competitive advantage.
● Collaboration with Mathrubhumi in printing.
● Strong presence in visual media, online and radio.
● Poor customer retention efforts.

SUGGESTIONS
● Ensure healthy relationships between agents and customers.
● Advertisements should be reduced.
● Appoint more agents to ensure timely delivery.
● Periodic surveys to understand customer's opinions and suggestions.
● Include more local news.
● Establish more printing press.

The internship opportunity in
the Times of India company
was a great opportunity to get
exposed to the real working
environment. The internship
helped to do level best for the CONCLUSION
improvement of sales of
organisation. The knowledge
and experience gained can be
utilized for future career.

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OS & INTERNSHIP

World's largest selling English Daily

● The newspaper act as the agency of information and education.

● Unlike other newspapers in English, Times of India has achieved unique

● Times of India started its journey on November 3rd, 1838 as The

● To work as an intern to get familiarized in sales and marketing functions

● To understand the organizational design and structure.

● To analyse the strengths, weaknesses, opportunities and threats of the

● India has a growing and constantly changing newspaper market.

● The availability of newspapers in different languages means that India’s

● The biggest reason why newspaper across India have continued to

1. Dainik Jagran (Kanpur)

World's largest selling English Daily

● In 1850, began to publish daily editions.

● In 1861, The Bombay Times was renamed as The Times of India.

● It was after India’s independence that the ownership of the paper

Mr. Vineet Jain

● Find market share of ● Behavior of different agents.

● Check relationship with ● Increased advertisements

● Conducive work environment.

● Contribution of its pricing to the competitive advantage.

● Collaboration with Mathrubhumi in printing.

● Strong presence in visual media, online and radio.

● Poor customer retention efforts.

● Advertisements should be reduced.

● Appoint more agents to ensure timely delivery.

● Periodic surveys to understand customer's opinions and suggestions.

● Include more local news.

● Establish more printing press.

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