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    Business Communication For Managers

    Uploaded by

    Shivam Sabharwal
    Housing.com was launched in 2012 in Mumbai, India by 12 students from IIT Bombay. It provides an online portal for property listings and services. Their strengths include a map-based search and large database of brokers, builders, and clients. In 2014, they began offering additional services like online rental agreements and helping customers apply for home loans. Looking ahead, Housing.com plans to expand its data collection and customize search filters based on lifestyle and age preferences. However, their biggest challenge remains deciding whether to focus on increasing property listings or investing more in service innovations and marketing.

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    Business Communication For Managers

    Uploaded by

    Shivam Sabharwal
    18 views8 pages
    Housing.com was launched in 2012 in Mumbai, India by 12 students from IIT Bombay. It provides an online portal for property listings and services. Their strengths include a map-based search and large database of brokers, builders, and clients. In 2014, they began offering additional services like online rental agreements and helping customers apply for home loans. Looking ahead, Housing.com plans to expand its data collection and customize search filters based on lifestyle and age preferences. However, their biggest challenge remains deciding whether to focus on increasing property listings or investing more in service innovations and marketing.

    Original Description:

    business communication and its uses

    Original Title

    Business Comm

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    Housing.com was launched in 2012 in Mumbai, India by 12 students from IIT Bombay. It provides an online portal for property listings and services. Their strengths include a map-based search and large database of brokers, builders, and clients. In 2014, they began offering additional services like online rental agreements and helping customers apply for home loans. Looking ahead, Housing.com plans to expand its data collection and customize search filters based on lifestyle and age preferences. However, their biggest challenge remains deciding whether to focus on increasing property listings or investing more in service innovations and marketing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    18 views8 pages

    Business Communication For Managers

    Uploaded by

    Shivam Sabharwal
    Housing.com was launched in 2012 in Mumbai, India by 12 students from IIT Bombay. It provides an online portal for property listings and services. Their strengths include a map-based search and large database of brokers, builders, and clients. In 2014, they began offering additional services like online rental agreements and helping customers apply for home loans. Looking ahead, Housing.com plans to expand its data collection and customize search filters based on lifestyle and age preferences. However, their biggest challenge remains deciding whether to focus on increasing property listings or investing more in service innovations and marketing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    HOUSING.

    COM
    Business Communication For Managers
    INTRODUCTION
    • HOUSING.COM based in
    Mumbai, India

    • Consumer Insight

    • 3D view of Property.

    • Big threat to the real estate


    business but still an establishing
    business.

    • DATA IS THE BIGGEST


    STRENGTH.

    • Resolving conflict between


    Consumer and Buyer.
    ONLINE PROPERTY PORTAL
    BUSINESS MODEL
    • Real estate was unorganised.

    • Given birth to online


    portal:99acres.com &
    magicbricks.com

    • 3% of total transactions in 2014


    from $19M to $232M

    • Subscription charges

    • Brokers weren’t educated &


    established direct contacts

    • Consumers were sentimental


    about the property.
    KEY PLAYERS

    • 99ACRES.COM

    • MAGICBRICKS.COM

    • INDIAPROPERTIES.COM

    • COMMONFLOOR.COM
    ABOUT HOUSING.COM
    • Launched in June 2012

    • 12 students from IIT Bombay


    initiative.

    • USP was Map based search


    option.

    • 20,000 paid brokers

    • 8,000 builders.

    • 1,80,000 clients.
    UNIQUE PRODUCT AND
    SERVICE.
     2014, Differentiation in services

     New additional services being introduces:


    Online Rental Agreement and Home Loans
     Online Rental Agreements:

    1. Helped customers in creating their own


    customised rent agreements online.

    2. Inputs provided such as: Rent,


    Property Area, Security Deposits, etc.

    3. Housing.com paid the stamp duty on


    customer’s behalf

    4. It helped in saving their time (


    approximately 4 hours) and reduced it
    to 5 minutes.
    FUTURE PLAN
     Focus on creating a website

     Help people compare houses based on


    lifestyle index, child friendly index, and old
    age safety index.

     In 2014, partnered with TATA Group under


    the banner of TATA VALUE Homes and got
    an inventory of 150 residential units.

     Looked up to different business models and


    formed an aim of expansion.

     Indian market being chosen as prime and


    only concern.

     Expansion and Inclusion of data collection.

     Change the entire process of Listing


    MAIN CHALLENGES
    • Money paid for subscriptions

    • Initially brokers were enthusiastic


    due to sales efficiency

    • Long and tedious process &


    charges were around $5k

    • 2 options-> either focus on


    increasing listings or invest more
    in service innovation
    advertisement & communication
    with buyers

    • Hence remained the biggest


    dilemma for Sharma & company

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