Ecommerce Through Email, Whatapp Business Accounts, Videos, Facebook Marketting
Ecommerce Through Email, Whatapp Business Accounts, Videos, Facebook Marketting
Ecommerce Through Email, Whatapp Business Accounts, Videos, Facebook Marketting
• The Header
• The Body
• Attachments
6
Format of an email
7
The Mail Folders
• Inbox – new messages as well as messages that have
been read
• Outbox – messages not yet sent
• Sent items – messages that have been sent (moved
here from outbox)
• Deleted items – messages deleted from any folder
• Custom folders – additional folders created by the user
Additional E-mail Capabilities
• Address Book
– Contains the e-mail addresses of frequent
contacts
– Enables you to enter an alias; e.g., “Bob”
instead of the complete address
• Distribution List
– A set of e-mail addresses stored under one
name
– Ideal for your professor to e-mail the class
How Email Works
Clients
12
How email works
This e-mail first goes to the SMTP server (also known as MTA (Mail
transfer agent) ) to which the e-mail client is connected.
The e-mail server looks out for the recipients address. The address is of
the form <name>@domain.com
The e-mail server first uses the DNS technique to resolve the domain
name into a valid IP address.
Next it sends the e-mail to this IP address over the Internet.
Now the e-mail traverses over the Internet in a series of IP packets and
reaches the destination SMTP server or the MTA.
This server collects all the e-mails and places them to appropriate
location so that these are accessible to your e-mail clients through POP or
IMAP services.
How Email Works
Servers
An email server is typically a combination of processes running on a
server with a large storage capacity – a list of users and rules, and
the capability to receive, send and store emails and attachments.
• Choose A Template
• Think email templates are boring? Think again!
• Sure, your email template needs to include basic
information like the name of your business, contact info
and a CTA, but that doesn’t equal boring. As an ecommerce
business, you depend on imagery to sell your product or
service. Keep this in mind as you are choosing an email
template. Make sure there is plenty of available space to
for high quality images.
Get Personal
• Get Personal
• Modern technology makes it possible to personalize emails in a
way that goes beyond addressing the recipient by name. There
are multiple ways of personalizing your ecommerce emails that
will inspire people to react and engage.
• How about tailoring your emails for these specific niches?
• New customers via a welcome message
• Birthday month messages
• Based on buying habits
• Special events, such as back to school, holidays, tax return season
• Thank you messages post purchase
Create Original, Engaging Content
• Prepare Sequences
• Ecommerce retailers will find success by sending a
sequence of individual emails, each one designed to move
the consumer one step further along in the buying
process. Two of the most important email sequences you
need to be optimizing are your welcome and abandoned
cart series.
• Your welcome series should include a sequence of
messages that warm the subscriber to your brand. You can
accomplish this by highlighting your brand reputation,
service quality and value.
Up-Sell And Cross-Sell
Customers now want to communicate with businesses with the same ease in which
they can reach their friends and family. With WhatsApp Business, its
1.6 billion-plus customers who send more than 60 billion messages per day , now have
a chance to communicate with their favorite brands in the way they want. As e-
commerce companies have limited physical customer interaction, it is important that
they make their online interactions instant, easy and powerful. Using a platform like
WhatsApp, allows businesses to do just that. Here are some ways in which e-
commerce firms can leverage this dynamic platform:
visibility
• Visibility
•
• Organized communication
Businesses can now easily organize all their customer communication. With
the options of using “labels” as we create folders to organize emails,
businesses can label each conversation into a specific category and quickly
find the exact information when needed. Companies can also create a
‘broadcast list’ by adding the contact information of a group of customers to
the list. With this, they can send messages to multiple people at once,
without them seeing the other recipients. Moreover, since businesses use
different communication strategies for different customers, they can also
create separate lists for customers, for example, a list for ‘regular customers’,
‘potential customers’ and so on.
lables
• This enables them to send all the required information to the specific
category, at once. Since all the communication takes place through one
platform, businesses can easily track their interactions with each
customer. In addition, through the search feature available on WhatsApp,
businesses can also search for particular keywords to find the exact
sentence out of all the conversations.
• Two-way communication
•
Every business can utilize efficient two-way communication
with their customers, depending on their needs. This means
that customers can initiate Customers can directly contact you
for additional information or assistance through WhatsApp’s
private channels. When they need to change their hotel
reservation or receive a new boarding pass after flight changes,
they can message you and you can solve the problem then and
there. Customers no longer need to call your business line, pass
through IVR, stay in the queue and then get in touch with a
customer representative.
Multimedia attachments
• Multimedia attachments
• WhatsApp conversations with businesses as and when they need
additional information, have queries or want to give feedback. With
the inclusion of 7 different multimedia attachments- audio, video,
documents, images, location, contact information, and text, you can
answer customer queries you can enrich your message and ensure
that you are providing them with all the required resources. Your
customer wants the same perfume they bought last month but is no
longer in stock? No problem. You can now notify them when it is back
in stock and even send a picture of the product to ensure its the one
they are looking for. Using GPA for live location sharing, you can share
a link with customers that can easily help them track their delivery,
on WhatsApp.
Quick replies
• Quick replies
• With quick replies, you can send more
messages with lesser effort. It lets you save
and reuse messages that are frequently sent
out to customers so you can easily send the
saved answer for frequently asked questions
in no time.
Reply during non office hours.
• Don’t keep customers waiting! Reply to customers even when
they message you during non-business hours and keep them
updated about when to expect a response. You can also
automate greeting messages at the start of your conversation for
new customers.
• E-commerce businesses can send PNR status, QR codes and
more to ensure that all their processes are running smoothly
and important data can only be accessed by the authorized user.
The WhatsApp Business API helps you reach your customers on
a platform they frequently use. You can gather instant feedback
through their replies and leverage the data you receive to
understand your customers and serve them better.
Facebook e commerce
Fb e commmerce
• Don’t just take my word for it. According to Facebook reports, by the end of
2018, 2.32 billion users were on the platform. If you had any doubts about your
ecommerce audience being there, set them aside – your potential customers
are most certainly there, regardless of your industry, business size, budget, or
goals. Sure, Facebook has had its fair share of bad publicity, rising costs, and
targeting changes in the last year; however, the tech giant continues to reign
supreme as the least expensive online advertising channel and its robust
targeting options are incomparable to others.
• If you’re looking to get started with Facebook Ads for ecommerce to propel
your marketing efforts and drive sales, keep on reading. In this guide, you’ll
learn:
• How to identify your target audiences on Facebook
• How to select the proper Facebook campaign objectives
• How to set your accounts up for Facebook ecommerce success
• Before you begin driving Facebook ecommerce sales, let’s take a few
steps back and lay the foundation of your account. Begin by setting
up an advertising account for your business in
Facebook Business Manager. This is where you will house all of your
business assets, such as your business Page, Ads Manager account,
and your Catalog (more on this later).
• Next, whether you are ready to begin advertising or not, generate
the Facebook Pixel in Ads Manager and implement it on your
website. With this pixel installed, you can begin tracking users for
future benefits, such as custom audience creation and targeting, and
tracking both overall performance and conversions. You can also use
pixel-generated data to improve your Facebook ecommerce
campaigns.
Funnel-based Facebook ecommerce campaigns
• Now that your audience knows you, it’s time to get down to
business and encourage them to return and make that
purchase. Launch a conversion goal campaign with warmer
audiences. One tactic that is effective here is retargeting a
warm audience, such as previous website visitors, page visitors,
cart abandoners, or newsletter subscribers, by enticing them to
come back to your site and complete the purchase.
• For conversion campaigns, stepping it up a notch with a
stronger call to action such as “Shop Now” is effective in
increasing your chances of a sale, as seen in the Nisolo shoe ad
below. If you have a special promotion to share, this is a good
time to incentivize.
Facebook algorithms
• fb algorithms tends to be more rewarding to advertisers if
they can achieve the selected campaign goal. For example, if a
conversion campaign is selected and does not drive many
conversions, Facebook will see that campaign and its assets as
irrelevant to the audience, thus providing a poor user
experience on their platform. Word has it that if you aren’t
able to complete about 30 goals per day, your impression-
share will decrease over time and costs will go up. The adverse
seems to be true as well in that if you are able to drive high
goal completion rates, impression share goes up and costs
decrease. It’s a “you scratch my back, I’ll scratch yours” type of
relationship between Facebook and advertisers.
ads
• Good news for Facebook ecommerce sellers:
Products can be advertised using every
ad type on Facebook. If you’re looking to
showcase a single product, try single image or
video ads. If you have multiple products,
Carousel ads and Collection ads are optimal
here, as they give users more options to
choose from and can increase your chance of
a sale.
Catalog sales
• Catalog sales
• Single creative ads and Carousel ads can use used in all campaign
objectives except Catalog Sales. For this campaign objective,
you’ll need to use Collection ads.
• Collection ads may sound and appear similar to Carousel ads, but
they are much more personalized, customizable, and automated.
Carousel ads, as seen above, scroll left to right with individual
slides. Collection ads, on the other hand, take up more screen
real estate for a catalog-like shopping experience, as seen here.
Video adds
• Did you know?
Visitors who view product videos are 85% more likely to buy tha
n visitors who do not
, according to Internet Retailer. Need we say more as to why
video ads are stepping stones to Facebook ecommerce success?
• Video leaves less to the imagination and manages customer
expectations. It’s also a faster visual way to connect with your
audience. From showcasing your brand story or products in
awareness campaigns to displaying new features or customer
testimonials in conversion retargeting campaigns, there are
endless creative possibilities of how to advertise your products
to drive that sale through Facebook video ads.
conclusion
• As an ecommerce brand, you have the luxury of using a variety of
Facebook’s features to your advantage. From an introductory to a
conversion point, you will not find yourself in a bind as there are
many variables to explore and test as an advertiser of every
experience level.
• If you have a smaller inventory, start small with single creative or
Carousel ads. As you grow and have a better understanding of what
works well and what does not, evolve your Facebook ecommerce
efforts into Catalog Sales campaigns with dynamic ads. Stick to
targeting audiences with relevant messaging as it relates to their
place in the funnel, and you’ll be sure to see a healthy return on
your Facebook ecommerce advertising investment.
Ecommerce using video
Video blogs
• When it comes to buying products online, your customers want to
see what they're getting.
• You might have invested in high-quality product images, written
irresistible descriptions, and even gathered reviews of your
products, nothing tells the story quite like an engaging video.
• Potential customers are more likely to fall in love with a product if
they can see how it works and why other customers are raving
about it.
• Creating eCommerce videos may seem like a big investment, but
the payoff is always worth it. In fact, it’s projected that by 2020
videos will make up to 80 percent of all internet traffic. You want a
piece of that digital pie, don’t you?
WHY SHOULD I USE ECOMMERCE VIDEO MARKETING?