Summer Training Report Vaishali Sharma

PRESENTED BY
VAISHALI SHARMA
MBA 3RD SEM
1802970107
DCM Shriram Industries Ltd. (DSIL) is based in Northern India with a
portfolio of products comprising of sugar, alcohol, fine chemicals and
rayon
tyrecord. The company has a strong emphasis on technology and
quality as also a strong commitment to environmental & social concerns.
Daurala Sugar Works was established in the pre independence era in the
year 1932 at Daurala , a small unknown village near Meerut on New Delhi
- Haridwar National highway no. 58.
Today , after more than eight decades it continues to command respect
as one of the more efficient and modern sugar factories of the country,
being a familiar name not only in India but overseas as well.
The entire range of products are manufactured in modern plants having

contemporary equipments and employing R&D based advanced
technologies
 Highlights -
 First plant in India to manufacture double-refined sugar of
international quality. -
 First plant in India to manufacture pharmaceutical grade sugar
conforming to IP/BP specifications. -
 Among the first in India to adopt intensive process automation
even for high skill dependent sugar crystallization process to
provide quality products of high consistency. -
 To further improve the sugar quality, new process technologies are
continually adopted. Syrup clarification and filtrate clarification
systems to meet the requirements of institutional buyers of
international standards. -
 The power house at Daurala comprises a battery of boilers and
turbo generators. The boiler house generates about 350 tons of
steam per hour. The boilers are suitable to fire various types of
fuels like bagasse, rice husk and other agro fuels.
 For more than a century the names DCM and Shriram have stood for a
pioneering spirit. The cornerstones of the group's success have been
integrity, innovation and excellence that only an unerring eye on quality can
guarantee.
The reputation of DCM Shriram Industries has been crafted by the vision of
Sir Shriram. Fashioned by him into a major force in corporate enterprise, we
strive to fulfil a legacy of technological knowhow, engineering enterprise,
managerial and financial acumen, and above all the goodwill and faith of
employees, shareholders and generations of customers.
We continue to build the success of our business on a foundation of individual

excellence, ethics and

In 1994,as the Fine Chemicals industry grew, a new company Daurala
Organics was promoted by DCM Shriram Industries to produce high
value/high technology drug intermediates. Affiliations with three European
companies were established to obtain state-of-the-art technology.
 values cherished by our founder Sir Shriram.
 The sprawling Daurala complex is spread over 300
acres, around 90 kms from Delhi, and houses a vast
pool of trained manpower and technological expertise.
D AURALA ORGANICS COMPRISES OF :

 Plants for the manufacture of Benzaldehyde, DL Phenly
Glycine, D (-) Phenyl Glycine, D (-) Para Hydroxy
Phenyl Glycine and its derivatives, Sodium / Potassium
Phenyl Acetate.
 Comprehensive and extensive utilities.
 An Incinerator for solid wastes and a liquid Effluent
Treatment Plant.
 Very well equipped QC and R&D laboratories.
 A very flexibly designed plant to be responsive to
changing segments of products and customers.
 Daurala Organics has ISO 9001, 14001 & OHSAS 18001
certification.
 Branding
 Sales Promotion
 Increase Sales
 Auditing
 B2B Sales
 To analyse the practical implication of
theoretical knowledge acquired during
the “MBA” programme
 To gain practical insights about the
organization
 To understand the major function along
the product & services of the organization
 enhance my career and help company
business advance.
 Data collection Primary Questionnaire
 Secondary Journals,
 Websites
 Daurala Sugar Works marketing department follows 4 types
of reports for obtaining marketing insights. They are
mentioned below:
 The Daily Market Report – The report provides

sugar prices (bids, offer price and spot prices) and analysis
on key products and countries involving the Brazilian, EU
and Thai sugar markets, as well as India, China and Russia.
 The Daily Sugar News Summary – It is a collation of
the recent industry news selected by Kingsman‟s analysts,
delivered to your Inbox in the morning.
 The Weekly Sugar Report – It is a weekly synopsis of
the global industry from the last week with a focus on the
broad environment.
 The Friday in-depth Editorial – This is a weekly sugar
industry report which concentrates either on a particular
event, country or a „hot topic‟ at that time. :
RECOMMENDATION
 The success of sales promotion is highly
dependent on the amount of promotional
expenditure budgeted, availability of the
promotional strategy requires the company to
understand how sales promotion objectives
focused enhances product quality and brand
keeping the sales promotional objective. Focused,
increase sales volume and impact on the company
thereby expanding the corporate image and the
goodwill of the company continues research and
development must be sustained and practice in the
company.

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PRESENTED BY

The entire range of products are manufactured in modern plants having

We continue to build the success of our business on a foundation of individual

D AURALA ORGANICS COMPRISES OF :

 The Daily Market Report – The report provides

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