4 Globalization and Communication
4 Globalization and Communication
4 Globalization and Communication
AND
COMMUNICATION
In simple terms, globalization is the
process by which people and goods
move easily across borders
1. Virtual Interactions
Globalization has introduced virtual communication and
collaboration as a major part of workplace dynamics.
Modern entrepreneurs need to understand the strengths
and limitations of different communications media, and
how to use each medium to maximum effect. For
example, communicating via email to distant team
members requires a certain etiquette and nuance not
necessarily required in face-to-face interactions. Holding
virtual meetings requires a similar change in approach,
and people who are unaccustomed to communicating
in groups in virtual settings can find themselves lost,
confused or unable to share their input. When choosing
a communication skills training program, look for courses
that address the challenges of virtual interactions
IMPACT OF GLABALIZATION IN COMMUNICATION
2. Cultural Awareness in Speech
The need for cultural awareness is a major impact of
globalization on the required skillset of effective
communicators, resulting in the evolution of communication
skills development programs. Modern entrepreneurs and
employees need the ability to catch subtle nuances of
people's manner of speech when communicating across
cultures. Even when two people are speaking the same
language, cultural differences can affect vocabulary,
colloquial expressions, voice tone and taboo topics. In
Japanese business culture, for example, it can be considered
rude to ask personal questions in an initial business meeting. In
the U.S., on the other hand, asking personal questions and
sharing personal information can display warmth and
openness. American and Japanese businesspeople who
IMPACT OF GLABALIZATION IN COMMUNICATION
Is a symbolic, interpretive,
transactional, contextual
Process in which people from
different cultures create shared
meanings.
Effects on communication behavior
when different cultures interact
together
INTERCULTURAL COMMUNICATION