Research Proposal

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The key takeaways are that behavioral finance studies how psychology influences investor behavior and decisions. It recognizes that investors are not perfectly rational and can be influenced by their own cognitive biases.

Behavioral finance treats investors as normal rather than perfectly rational. It recognizes limits to self-control and how investors can be influenced by biases. Traditional finance assumes investors are perfectly rational, have perfect self-control, and are not influenced by cognitive errors.

The document discusses cognitive dissonance, herd instinct, hindsight bias, and confirmation bias.

RESEARCH PROPOSAL

ON

A STUDY ON APPLICABILITY OF BEHAVIORAL


BIASES IN INDIVIDUAL INVESTORS DECISION-
MAKING.
BEHAVIORAL FINANCE

• DEFINITION :- Behavioral finance is the study of the influence of


psychology on the behavior of investors. It focuses on the fact that
investors are not always rational, have limits to their self-control, and
are influenced by their own biases.
COMPARISION

BEHAVIORAL FINANCE TRADITIONAL FINANCE


• Investors are treated as • Investors are treated as
“Normal” not “Rational”. perfectly “Rational”.
• They actually have limits to • Investors have perfect self-
their self-control. control.
• Investors are influenced by • They are not confused by
their own biases. cognitive errors or
• Investors make cognitive information processing
errors that can lead to errors.
wrong decision.
BEHAVIORAL BIASES

• COGNITIVE DISSONANCE :- Cognitive dissonance is the


unpleasant psychological bias that results from believing two
contradictory things at the same time . Cognitive dissonance can lead
to irrational decision making .

• HERD INSTINCT :- Heard instinct is a mentality that influence


the investors to follow what they perceive other investors are doing
rather than their own analysis.
• HINDSIGHT BIAS :- Hindsight bias is a term used in psychology
to explain the tendency of people to overestimate their ability to
have predicted an outcome that could not possibly have been
predicted.

• CONFIRMATION BIAS :- Confirmation bias is a term from the


field of cognitive psychology that describes how investor naturally
favor information that confirms their previously existing beliefs.
OBJECTIVES OF THE STUDY

 Applying the behavioral finance to identify the possible


behavioral biases influencing the investment decisions of
individual investors.

 Identify the impact level of behavioral biases on the investment


decision and performance of individual investors.
PROBLEM STATEMENT

To understand and give some suitable explanation for the investors


decision-making , it is important to explore which behavioral bias
influence the decision of investors, and how these bias influence
their investment performance.

It will be useful for investors to understand common behavior ,


from which justify their reactions for better return.
RESEARCH MODEL

INDEPENDENT VARIABLE DEPENDENT VARIABLE

BEHAVIORAL BIAS INVESTMENT DECISION


HYPOTHESES

• On the basis of the existing studies the researchable


hypotheses are presented as under :-

• H0 : There is no significant impact of behavioral bias


on individual investor decision-making.

• Ha : There is significant impact of behavioral bias


on individual investor decision-making.
RESEARCH METHODOLOGY

• Deductive method will employ in the study.


• The study would be based on the primary data.
• In order to collect data, structured questionnaire will be used to
enable respondents to express their behavioral bias .
• A sample size of 500 individual investors will be taken.
• Correlation analysis will be used to assess the types
(positive/negative) of relationship that exist between two variables.
• Further a regression function will be developed by assuming
behavioral bias as the independent variable and investment
decision as the dependent variable.
PROPOSED CHAPTER OF THE STUDY

• CHAPTER 1. Introduction and Conceptual Framework


• CHAPTER 2. Review of Literature
• CHAPTER 3. Research Methodology
• CHAPTER 4. Analysis and Interpretation
• CHAPTER 5. Suggestion and Conclusion
• References

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