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FLATPEBBLE

Flatpebble was created by Venkatesan Seshadri and Pranav Mehta to act as an online marketplace connecting customers and photographers. It generates revenue through photographer registration fees and commissions on payments. While currently focused on wedding photography, the document discusses whether Flatpebble should diversify its offerings or expand internationally in order to increase its valuation for funding. It suggests initially focusing on gaining market share in India before diversifying within the wider wedding industry.

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Rasika Dhiman
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© © All Rights Reserved
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Download as PPTX, PDF, TXT or read online on Scribd
207 views

FLATPEBBLE

Flatpebble was created by Venkatesan Seshadri and Pranav Mehta to act as an online marketplace connecting customers and photographers. It generates revenue through photographer registration fees and commissions on payments. While currently focused on wedding photography, the document discusses whether Flatpebble should diversify its offerings or expand internationally in order to increase its valuation for funding. It suggests initially focusing on gaining market share in India before diversifying within the wider wedding industry.

Uploaded by

Rasika Dhiman
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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FLATPEBBLE.

COM
Submitted by
Group 3
Rasika Dhiman 007/2018
Shivaen Katial 032/2018
Aman Verma 052/2018
Sebastian Thomas 078/2018
INTRODUCTION
Flatpebble was a brainchild of Venkatesan Seshadri(CEO) and Pranav Mehta(CTO). During the time they both
spent at Microsoft India, the idea of Flatpebble originated. It is an online portal that acts as an interface
between customers and photographers. It offers a convenient way of selecting wedding photographers from a
number of suitable options without the hassle of a physical search. It not only saves time, but also ensures
quality as each photographer has verified online reviews.
Revenue generation occurs mainly by:
• Photographer registration
• Commission (1.5%-6%)
• Specialized slots for added services(Starter, Awesome, Legend)

Currently Flatpebble is competing with Cavera, Printo, Zoomin and other Facebook pages offering
photographers
The issue at hand is to craft a strategy that ensures maximum growth in order to increases their valuation for
funding.

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1. WHAT PRODUCT OFFERINGS TO FOCUS ON - SHOULD THEY AIM TO BE A
SPECIALIST NICHE OR A GENERALIZED WEDDING MARKETPLACE?
Diversifications options available
• Expanding website beyond photography and offered the services of wedding invitation cards, bridal makeup
artists, mehndi (henna) artists, venue decorators, catering service providers, wedding venues, and retailers of
wedding-related jewelry and apparel.
• Expanding beyond wedding photography to all other forms of photography, such as products, advertisements,
portfolios, industrial and travel photography.

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SUGGESTIONS FOR EXPANSION
• Approx 10 Million Wedding take place India every year
• Indian market worth is $38 Billion and growing at an annual rate of 30%
• Flatpebble needs to expand to the rest of India where there is huge potential.
• Capture more market share and increase revenue from the existing Business Model to develop Brand Image.
• With gradual increase in market share in the niche wedding photography industry, they can shift towards the
other horizons within Wedding planning and become one stop solution for all wedding related queries.
• Since Indian Wedding Planning Business is largely unorganised and has a revenue of more than $50 Billion
every year, Flatpebble has a huge potential in this sector.

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SUGGESTIONS FOR EXPANSION
• But the prime focus should be to stick to the existing business model and focus on gaining more market share by
expanding in all the Tier 1 and the Tier 2 cities.
• Diversification is important as eventually market would reach a saturation stage
• Expansion within other domains in Wedding planning would be easier as customers can relate with the brand
image built by Wedding Photography.
• Option 1 would involve diversifications into different industries which involves in depth market knowledge of all
these industries
• Also Managing more than 1 industry would involve managing the demographic changes, Political, legal,
Environmental and Financial factors.

5
2. SHOULD THEY CONTINUE TO EXPAND IN INDIA OR FOCUS ON
FOREIGN MARKETS OR BOTH?
Flatpebble should continue to expand in India and should simultaneously focus on foreign market in particular the
Asian market as:

• Asian countries which have large Indian communities along with Chinese, Malay, and Muslim consumers who
struggle with the same issues Indian consumers face with regards to price transparency, quality and
accountability.
• There is immense potential in the Asian service marketplace which is growing rapidly.
• International operations can offset negative growth in one market by operating successfully in another.
• It also presents them with new advantages in terms of labour and technology which could increase productivity.

6
3. WAS THE CURRENT BUSINESS MODEL SUITABLE FOR SCALING UP? IF
NOT, SUGGEST CHANGES?
The business is basically creating a platform where photographers and the customers can meet.
Revenue received by the business is in two ways:
1.Registration amount from photographers.
2.Commission on payment through their payment gateway.

Expenses:
The model does not incur expenses to make the photographers or customers to stay. Instead they create value to
both the parties by making the entire process easier and satisfying each other’s needs.

Potential areas for new ways of revenue:


1.Advertisements
2.Subscription and premium subscription methods for customers and offering extended service for it.

Economy of the market place:


India, which is a growing economy.
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3. WAS THE CURRENT BUSINESS MODEL SUITABLE FOR SCALING UP? IF
NOT, SUGGEST CHANGES
Finance and funding for expansion:
Angel investors and venture capitalist.

Scope of scaling up:


10 million weddings takes place in India annually and only one percent of the potential clients uses online channel.

Ease of copying the business model: it is not difficult to copy the business model. So, scaling up the business and
associating more photographers and customers to the system can give an advantage to the Flatpebble in the
competition.
By taking all the above factors we can say that it is a scalable business model as:
• The revenue they will generate will be greater than the expenditure.
• There are potential areas for revenue growth.
• Operates in a growing economy
• Huge market which is left unpenetrated.
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CONCLUSION
Currently Flatpebble is catering to the needs of wedding photography.
Diversification of product portfolio can expand the market and they will be able to cater to more need of similar
nature in the market.
1. In terms of expansion, initially they should focus should on the existing business model by
• Gaining more market share by expanding in all the Tier 1 and the Tier 2 cities
• Premium can be charged from customers since Flatpebble is also offering the option of offline payment
• Flatpebble can also work on advertising more rigorously as currently they are just relying upon Word of
mouth

2. Expansion within other domains in Wedding planning will become necessary once they feel like they have
reached a saturation in the current market.
Also it would be easy as customers can relate with the brand image built by Wedding Photography.

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