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After the white the white revolution the flood of milk are produced
and more encouragement and publicity are done and advertisement are done and
adoption of new technology ,research and development , including women are took
part in term of producing the ghee
After the white revolution most of person started the milk factory
and started to produce the ghee and other milk products and also some foreigners
are invested in India to started the milk units to produce the ghee and other items
and also the said that they are getting a enough profit equal to the other business
type
SCOPE IN FOREIGN COUNTRIES
• COMPANY PROFILE:
The industry was established in the year 1995 .This
organization was established by JAHANATHAN PLANISWAMY and for 10
years the company was functioning in small scale units with 30 employees and
the quality of the ghee which is manufactured under this company has a good
quality so the profit margin is high so owner of this organization decided to
start a big unit so he registered his trade mark in 2005 and started
manufacturing in bulk quantity and there are 200 employees are working and
there are 3 managers and there are 5 supervisors .Under this organization the
ghee is manufactured by purchasing the butter from the other small and large
scale dairy and the butter are heated and the butter is converted into ghee.
In the mid of the 2017 the same organization
started to produce the sunflower oil but in six months there is no adequate
profit and when compare to other oil the sales of their oil down and so decided
to withdraw their oil product from the oil markets
ORGANIZATION DETAILS
Name of the company: udhaya krishna ghee pvt
Name of the director: Jahanathan palaniswamy
Name of the manager: K. Annadurai
Address: M/S SRE RAM AND CO,163
Palladam road ,
puliampatti,pollachi,
Tamil nadu-642002
Nature of activity: Manufacturing ghee
Production capacity:
Capital investment:
Nature of the company: sole proprietorship
Annual turnover:
Year of establishment:
Contact number :
OWERVIEW OF THE COMPANY
Udhaya krishna ghee enjoys a formidable market share in the middle east
and south east Asian countries .Udhaya krishna ghee is known for its
traditional flavor and excellent quality and divine purity .Udhaya krishna
ghee is manufacturing capacity of 150to 200 metric tons of pure ghee per
month .The ghee exports occupies 12% share of the overall sales .The
company is looking forward to expand its wings into all over India
The udhaya krishna is identified as the most celebrated pure desi ghee
manufacture and amidst the ex-porters of the same . The purity &authentic
flavor of the pure cow ghee net worthy features that have played a vital role
in the enhancement of the demand in the international market .Further to
add special touch to your meal , the pure desi ghee is considered ideal .By
following stringent quality control methods , we bring you superior quality
pure cow milk ghee and also it is packed in hygienic way. The company
aims at providing a end to end products of milks that are absolutely pure ,
hygienic, and tasty .we are professionally driven organization that has
maximized the production of 60 bags and the udhaya krishna ghee is
converting 4 to 6 lakhs kgs of butter into full finished ghee
ORGANIZATION CHART
Managing
director
General
manager
The term purchase of raw material is essential for every business. The term
raw is for ghee is butter and it is purchased from the various small villages
near to pollachi and in this organisation the term butter is purchased in two
way
The 2 types
seasonal purchasing
requirement purchase
PRODUCTION DEPARTMENT
Under this department the raw material is converted in to the butter and also
the term production department takes a major role in this organisation
Store department
The term store department is a place in which the organsation will store the
finished product and here there are two store place in which the one
contains the raw material and another one for the finished product
Sales department
In the sales department the finished product will move outside the organisation
to consumer from the dealer to wholesaler to reatailers and after that the
final user and like other product of ghee it is not available in the e business
terms
Accounts Department
In this place the transaction of the both buying and selling are noted by the
allotted accountant and also here the bank accounts for the organisation is
mantained by this department
HR department
As other organization the UKG also maintains the good relation ship between
the worker and the organisation and employees also the HR is building the
better coordination and effective planning decision are done to improve the
performance
SOME OF HR PRACTICES ARE
Recruitment
Shift and timings
Timings
Salary
Bonus
SWOT ANALYSIS
The swot analysis according to my idea are as follows
STREANGTH
• Pollachi is an agricultural area so there are more cows
• Sufficient availability of butter
• Even huge production has a widescope
• Sufficient investment potential
• Well establishment of road ,power and logistics
• Readiness to entire the new generation of trade
• Exllence of knowledge of the higher authorities
• There is an special sales for the product are done
• Giving more oppurnities to the rural ladies near the organization
• The stock of raw material and finished product are maintained properly
WEAKNESS
The are more competition in the market
Price is little much high when compare to other product
The is very less sales in the north part of India
• The working time will increase in seasional time
• There is no credit for the customer
The sales will vary according to the period of time
• Lack in contact of financial institutions
OPPORTUNITY:
• stability of good availability
• Contains a better trade future in both in and out of the country
• There are various activities are conducted for the workers
• Excellent scope for milk based product
• Easy availability of raw material
• The wastage of the product is reduced in this organization
• There is a separate brand name for this product in the present market
• the good way of work are provided to the worker according to the capability of
worker
Threats
• Competitors are increasing day by day
• The usage of milk by the peoples are
increasing gradually
• Consistence of lack of investment finance
• Too much of butter is used to produce a
product
• Promotion are more
conculsion