ROLE OF EDUCATION SECTOR IN SERVICE

MARKETING

INDIAN INSTITUTE OF
MANAGEMENT (IIMs)

PRSENTED BY:
PANKAJ CHATURVEDI(09-I-132)
PANKAJ TANEJA(09-I-133)
PARUL CHOPRA (09-I-134)
PARUSH GUPTA (09-I-135)
PAWAN GERA (09-I-136)
 VISION
• “INDIA – The skill capital of the world”

• In next 10 years India will create 47 mn

workforce to lead the world. 100 mn are at
present in school.
 Median Age by 2025
• USA - 39.3 YRS.
• CANADA - 42.9 YRS.
• MEXICO - 32.5 YRS.
• EUROPE - 45.4 YRS.
• FRANCE - 43.3YRS.
• ITALY - 50.7 YRS.
• UK - 44.5 YRS.
• RUSSIA - 43.8 YRS.
• JAPAN - 50.0 YRS.
• CHINA - 39.0 YRS.
• INDIA - 31.3YRS
“No two other countries are better
equipped to be partners in
building the knowledge economy
of the future.“ – said Dr
Manmohan Singh at the joint
press conference during US
President Barack Obama’s visit.
 Introduction
• Higher Education in India has evolved in distinct and divergent streams
with each stream monitored by an apex body, indirectly controlled by the
Ministry of Human Resource Development. The 415 universities/
institutions, are mostly funded by the state governments. However, there
are 25 important universities called Central universities, which are
maintained by the Union Government and because of relatively large
funding, they have an edge over the others. The engineering education
and business schools are monitored and accredited by the All India
Council for Technical Education (AICTE) while medical education is
monitored and accredited by the Medical Council of India (MCI). Like-
wise, agriculture education and research is monitored by the Indian
Council for Agriculture Research. The country has some ace engineering,
management and medical education institutions which are directly
funded by the Ministry of Human Resource Development of the Union
Government. Admission to all professional education colleges is done
through All-India common admission tests of which the IIT-JEE, AIEEE, CAT
and CPMT are the most popular ones.
Main players in the higher education system
in India

• University Grants Commission (UGC) is responsible

for coordination, determination and maintenance of
standards, release of grants.

• Professional Councils are responsible for recognition

of courses, promotion of professional institutions and
providing grants to undergraduate programs and
various awards.

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 The statutory professional councils
• All India Council for Technical Education (AICTE),
• Distance Education Council (DEC)
• Indian Council for Agriculture Research (ICAR),
• Bar Council of India (BCI),
• National Council for Teacher Education (NCTE)
Rehabilitation Council of India (RCI)
• Medical Council of India (MCI),
• Pharmacy Council of India (PCI)
• Indian Nursing Council (INC)
• Dentist Council of India (DCI)
• Central Council of Homeopathy (CCH)
• Central Council of Indian Medicine (CCIM)

April 22, 2008 7

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 National Assessment and Accreditation Council (NAAC)

• National Assessment and Accreditation Council (NAAC) is an

autonomous institutions  established by the University Grants
Commission in 1994 NAAC’s responsibility is to assess and
accredit institutions of higher education that volunteer for the
process, based on prescribed certain criteria.
• NAAC’s process of assessment and accreditation involves the
preparation of a self -study report by the institution, its
validation by the peers and final decision by the Council.
• 122 universities and 2486  colleges/ institutions have been
accredited by NAAC so far. 

April 22, 2008 8

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Role of Central Government in Education
• Central Government is responsible for major policy relating to
higher education in the country.
• It provides grants to the UGC and establishes central
universities in the country.
• Presently there are 20 Central Universities in the country.
• The Central Government is also responsible for declaration of
Educational Institutions as 'Deemed to be University' on the
recommendation of the UGC.
• There are 99 Institutions which have been declared as
Deemed to be Universities by the Govt. of India as per Section
of the UGC Act, 1956.

April 22, 2008 9

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 Growth of Higher Education since
Independence
1950-‘51 2006
Universities 27 367 (including 10
private
universities)
Colleges 600 18,000 (of which
about 10,000 are
maintained by
government
grants)
Students 174,000 (0.05% of 11 million (1% of
the population) the population)
 Indian Higher Education Scenario

• 40 percent of the Indian population is under

18.
• According to the National Knowledge
Commission (which advises the Prime
Minister’s office on higher education) – Out of
the Indians between age group 18 to 24 years,
only 7 percent enter a university.

April 22, 2008 11

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 Indian Higher Education Scenario

• The Commission recommends creation of

1,500 colleges and universities over the next
several years to roughly double that
percentage.
• The Commission estimates that 160,000
Indians are studying abroad, spending an
estimated $4 billion a year.

April 22, 2008 12

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 DESTINATION INDIA
• India is expected to become the Education hub of the world with 20 new IITs and IIMs, and
the setting up of numerous new private universities. This will attract students seeking
quality Higher education to the country.
• However, apart from knowing India well, some other advantages are attracting students to
study in India. Some of them are:
• Low Cost: The cost of education in India is quite low as compared to many other countries
of the world.
• Quality Education: Quality of education is not uniform throughout the length and breath of
the country. However, there are some educational institutes in India that provide world
class education. Indian Institutes of Technology, Indian Institutes of Management, Indian
Institutes of Science, National Law Schools, Jawaharlal Nehru University Delhi University
are some such Institutes. The government of India is also speeding up the efforts to
establish more such institutes that can offer quality education in India. and
• Financial Assistance: Various scholarships, education loans and other financial aids are
now available for studying in India.
• Consultation Service: The government of India provides consultation service to the
interested international students through Education Consultants of India (Ed.CIL). Thus,
one can get all the information about the Indian education system, cost of education,
duration, visa, accommodation facilities even before landing up in India.
 Cross Country Comparison

Comparison of Annual Tuition Fees

Country Annual Tuition Fees ($)

Humanities Science & Engg Medicine

US (Public) $7,000-$10,000 $7,000-$10,000 $15,000-$25,000

US (Private) $16,000-$20,000 $16,000-$40,000 $20,000-$40,000

Canada $2,700-$9,400 $2,300-$9,400 $2,500- $10,000

UK $8,100- $16,200 $8,100-$17,150 $13,900-$27,200

Australia $5,400-$8,600 $8,000-$10,500 $15,000-$29,100

NZ $5,400-$8,600 $8,000-$10,500 $15,000-$28,100

India $2,150-$4,600 $3,000-$8,500 $8,000-$20,000

 India Need Thought Shift
• Giving school education system a global air
urgent need for genuine focus and clear
strategies for providing infrastructure in rural
and semi-urban areas through private public
participation.
 OVERVIEW
• Technical Education plays a vital role in human resource development
of the country by creating skilled manpower, enhancing industrial
productivity and improving the quality of life. Technical Education
covers courses and programmes in engineering, technology,
management, architecture, town planning, pharmacy and applied
arts & crafts, hotel management and catering technology.

• The technical education system in the country can be broadly

classified into three categories – Central Government funded
institutions, State Government/State-funded institutions & Self-
financed institutions. The 65 Centrally funded institution of technical
and science education are as under:
IITs 15

IIMs 7
IISc., Bangalore 1
IISERs 5
NITs 20

IIITs 4
NITTTRs 4
Others (SPA, ISMU, NERIST, SLIET, NITIE & 9
NIFFT, CIT)
TOTAL 65
• The Indian Institutes of Management (IIMs), are graduate business schools in
India. The seven functioning Indian Institutes of Management (IIMs), established
over different periods, have emerged as great teaching institutions and their
products are in high demand in India and abroad. They were created by the
Indian Government with the aim of identifying the brightest intellectual talent
available in the student community of India and training it in the best management
techniques available in the world, to ultimately create a pool of elite managers to
manage and lead the various sections of the Indian economy. IIMs play a
leadership role in the nation's managerial manpower development and carry out
research in emerging areas. These Institutes are recognized as premier
management institutions, comparable to the best in the world for teaching,
research and interaction with industries. IIMs have earned an international
reputation for the quality of their alumni.
• The IIMS are a great success based on the demand for admissions, and the
starting salaries for its PGP graduates. With 250,000 aspirants competing for
1800 seats, the selectivity is 1% which is better than any business school in the
world.
PRODUCT
 IIM AHMEDABAD
PROGRAMS OFFERED: 
• MBA Courses at IIMA:
(1) Post Graduate Program in Agri-Business Management (PGP-
ABM)
(2) Post Graduate Program in Management (PGP)
(3) One-Year Post Graduate Program in Public Management and
Policy (PGP-PMP) 
(4) One Year Post Graduate Program in Management for Executives
(PGPX) 
• IIMA DOCTORAL PROGRAM: FELLOW PROGRAM IN MANAGEMENT
(FPM)
• FACUTLY DEVELOPMENT PROGRAM (FDP)
• MANAGEMENT DEVELOPMENT PROGAM (MDP)
 IIM BANGALORE
PROGRAMS OFFERED:
• Postgraduate Program in Management (PGP)
• Post Graduate Program in Software Enterprise
and Management (PGSEM)
• Post Graduate Program in Public Policy and
Management (PGPPM)
• Fellow Program in Management (FRM)
 IIM CALCUTTA

PROGRAMS OFFERED:
• Post Graduate program for Executives (PGPEX)
• Post Graduate Diploma in Management (PGDM)
• Post Graduate Diploma in Computer Aided Management
(PGDCM)
• Post Graduate Diploma in Business Management (PGDBM)
• Fellow Program in Management & Related Disciplines (FP)
• Consultancy & management Development program
• IIMC Long Duration Program 
 IIM INDORE
PROGRAMS OFFERED:
• Post Graduate Programme in Management
(PGPM)
• Management Development Programme
(MDP)
• Executive Post Graduate Programme (EPGP)
• Fellow Programme in Management (FPM)
• General Management Programme
 IIM KOZHIKODE

PROGRAMS OFFERED:
• Post Graduate Programme in Management
(PGPM)
• Fellow Programme in Management (FPM)
• Interactive Distance Learning Programme (IDL)
 IIM LUCKNOW
PROGRAMS OFFERED:
• Post Graduate Programme in Management
(PGPM)
• Post Graduate Programme in Management for
Working Managers (WMP)
• Fellow Programme in Management (FMP)
ajiv Gandhi Indian Institute of Management Shillong

PROGRAMS OFFERED:
• Post-Graduate Programme
• Fellowship Programme
• Management Development Programmes
PRICE
 COMPONENTS OF COURSE FEE
• Tution Fees:
• Library Fees:
• Application form Fees:
• Admission Fees:
• Transport Fees (optional):
• Computer Fees:

*Fees is not refundable.

 FEES AT IIMs
IIM Course Name Fees (rs)

IIM AHMEDABAD PGPM 13.70 lakh

IIM BANGALORE PGPM 13 lakh

IIM CALCUTTA PGDM 13.5 lakh

IIM LUCKNOW PGPM 8 lakh

IIM INDORE EPGP 18 lakh

IIM KOZHIKODE PGPM 10 lakh

RGIIM SHILLONG PGPM 2.5 lakh

PLACE
 1.Indian Institute of Management, Ahmedabad
(IIM A)
2.Indian Institute of Management, Calcutta (IIM
C) @ Kolkata
3.Indian Institute of Management, Bangalore
(IIM B)
4.Indian Institute of Management, Lucknow
(IIM L)
5. Indian Institute of Management, Indore (IIM I)
 Seven new IIMs in India by 2011

• Jharkhand
• Chhattisgarh
• Uttarakhand
• Tamil Nadu
• Haryana
• Jammu and Kashmir
• Rajasthan
• Accommodation Facility
• Location
PROMOTION
TOOLS AND TECHNIQUES
 ADVERTISEMENTS
print Internet

Where? •Magazines, Newspapers, Books. • Most hit websites by the students.

• Most trusted form of advertising in • Worldwide

developing countries. (source A.C. Nielsen. •Interactive
advantage Considered authentic by audience. •Can be targeted based upon the web
• low cost, detailed information can be analytics.
provided. •Well targeted.

• The penetration in our target countries is

• Low shelf- life of newspapers
Disadvantage •Limited readership very low. For example in Africa it is 6.5%
only.
 SALES PROMOTION
QUOTA:
• Reservation of seats for NRI students
• Reservation of seats for SC, ST and OBC.
REBATE:
• Reduction of fee
• Scholarships
DEDICATED PLACEMENT CELL:
• Industrial Training assistance
INFRASTRUCTURE N FACILITIES
EXTRA CURRICULAM ACTIVITIES:-
• Cultural club
• Creative club
 PROCESS
CAT - The Written Test / Entrance Exam
•All B-Schools in India have a written aptitude test as the first stage
of screening applicants.

• IIMs conduct a Common Admission Test (CAT), usually on the third

Sunday of every November.

•Most of the elimination takes place at this stage.

•About 210,000 students took CAT and around 1600 students get
admission into one of the IIMs each year.
 I) Eligibility for CAT based applicants

 The candidate must hold a Bachelor’s Degree, with at least 50%

marks or equivalent CGPA [45% in case of the candidates
belonging to Scheduled Caste (SC), Scheduled Tribe (ST)

 Candidates appearing for the final year of bachelor’s

degree/equivalent qualification examination and those who have
completed degree requirements and are awaiting results can also
apply.
Admission Criteria
• Candidates are short-listed for Group Discussion and/or Personal
Interview on the basis of their performance in CAT/GMAT, academic
record, and relevant work experience. Final selection to the PGP would
be based on criteria, such as the candidate's academic record,
scholastic achievements, relevant work experience, and performance in
CAT/GMAT, group discussion, and personal interview.
Reservations
• As per Government of India requirement, 15% per cent and 7.5% of the
total seats are reserved for scheduled caste (SC) and scheduled tribe
(ST) candidates; 27% seats are reserved for other backward classes -
non creamy layer (OBC-NC). In addition, 3% seats are reserved for
persons with disabilities.

Scholarships

The PGP Office of IIM shall provide details on scholarships administered

by IIM to all finally admitted candidates.
 II) Eligibility for GMAT based applicants

Admission Procedures for International (Foreign Nationals/ NRIs)

Applicants

 Such candidates must hold a full time Bachelor's Degree (of at least 3
years duration), with a minimum of 50% marks or equivalent and also
preferably have two years of full-time work experience after
graduation.
 If a foreign applicant is selected for admission to the Programme, it will
be the sole responsibility of the applicant to obtain and submit all the
requisite clearance certificates from the Government of India, such as
"No Objection Certificate" from the Ministry of Human Resource
Development, Government of India, etc. at the time of joining the
Programme.
PEOPLE
• One of the biggest strengths of the Institute is its world renowned faculty
• dynamic learning process at IIM enriches teaching and training activities
of the faculty. It also helps development of case studies and
identification of directions of research relevant for business and industry.
• IIM has about 70 faculty members belonging to one or more of the
following groups and centers:
 Behavioural Science
 Economics
 Environment
 Finance & Control,
 Marketing,
 Strategic Management,
 Management Center for Human Values, etc..
PHYSICAL ENVIRONMENT
1) Library 
2) Teaching Block 
3) Auditorium
4) Hostels
5) Tata Hall 
6) Bank and Post Office 
7) Medical Facilities
8) Computing facilities 
9) Management Center for Human Values
10)Co-Operative society 
11)Sports 
PRODUCTIVITY
• Making new records
IIM Calcutta retains the record for the highest package ever of USD
225,000 in 2001, it continues to maintain its leadership in attracting the
highest average salary (9.81 Lacs, domestic only) across campuses: this for
the largest batch across the top three IIMs (249 students).
• Intellectual Haven
IIM had the unique distinction of placing students across every profile in
Investment Banking: pricing, structuring, trading, sales, strategy and
advisory.
• Focused and go-getter
High end consulting retained its stronghold on campus. Some of the
brightest students like Abhimanyu Ganesh and Arpit Badjatya turned
down their international investment banking PPO’s to take up
management consulting jobs in India. Top tier consulting firms like
McKinsey, Boston Consulting Group, AT Kearney etc hired 17 students.
 • Serving the old order and the new
I. The services sector hogged most of the limelight, the old economy also
made a big splash at laterals hiring at IIM Calcutta.
II. The global steel giant LN Mittal (more offers than the other two top IIMs
combined) and Johnson Electric picked up students for international
placements in various roles ranging from general management to supply
chain and project management.

Slot 0 Highest Domestic INR 23 Lakhs

    International 152,000 USD
  Average Domestic INR 14.65 Lakhs
       
Slot 1 Highest Domestic INR 16.75 Lakhs
    International 125,000 USD
  Average Domestic INR 9.65 Lakhs
       
Slot 2 Highest 12.5 Lakhs  
  Average 8.48 Lakhs  
       

Total Average Domestic INR 9.81Lakhs [1]

 Companies Accepts

ABN AMRO 7

AMERIPRISE 2

AT KEARNEY 3

BARCLAYS CAPITAL 2

BCG 5

BLOOMBERG 6

BNP PARIBAS 1

CREDIT SUISSE 2

DEUTSCHE BANK 2

DIAMOND CLUSTER 1

HSBC 1

LEHMAN 5

MITTAL STEEL 3

McKINSEY 6

MERRILL LYNCH 11

SUN GROUP 1

UBS 6

Total 64
Company Name Description
ABN Amro HK  International Investment Banking sector leader
Ameriprise     Financial Services Consulting
Bloomberg  Global financial services
Credit Suisse  Investment Banking
CSFB - India  Investment Banking
Dell  Analytics arm of Dell International
Diamond Cluster  Niche Technology Consulting
ECS  Supply chain consulting specialist
Essar Group  Leading Indian Conglomerate
Feedback Ventures  Infrastructural Consulting
Hexaware Technology  leading technology and IT services provider
Hinduja Group  Leading international conglomerate
IDFC  Specialist financial infrastructure intermediary
Johnson Electric World’s leading manufacturer of motors
Lehman (for finals)  Reputed global Investment Bank
Merill Lynch (for finals)  Reputed global Investment Bank
Oracle  Leading ERP Solutions provider
Pepsi  International Cola Giant
Reach Technologies  Information Technology Solutions major

Reliance Industries Limited  India’s largest private business house

RPG  One of India’s largest industrial conglomerates
SAP  Major player in business solutions consultancy
Techspan  Leaders in business solutions
Trilogy  Leading provider of technology powered business services
UBS India  Dominant player in Investment Banking Division
US Tech  Global IT and BPO services provider