ATM Securyt Detector

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Rielta
Address:
17 Chapaeva str.,
St.-Petersburg, 197046, Russia
Phone/fax:
+7 (812) 498-19-71
+7 (812) 703-13-63
е-mail: [email protected] , [email protected]
Company Overview
We, Rielta serving the world with high end and unique range of security &
Safety products which ensures the safety of lives and security of
properties .
Ever since from our incorporation in the 1993, RIELTA JSC has achieved
ever-increasing success as a developer and manufacturer of security and
fire-alarm products. Over this quarter-century RIELTA has provided the
Russian market with modern and high-quality equipment for the protection
of residential, commercial, industrial, office, warehouse and other premises .
We are manufacturing high end technology products with more

reliability compared to other players. Our main product port folio are
of
 Security & intrusion detectors:

 Fire alarm detectors:
 Sound and light alarm annunciators
 Flood and temperature detectors
 Warning devices and counters
 Wireless product line
 Multi-technology for counteracting gas-explosion attacks against ATMs
 Explosion-proof security and fire-alarm systems for hazardous areas
protection
 Control panels
 Central monitoring station
 Power supplies
 Light-management and home-automation equipment
 Infrared detectors including pyro electric and bolometer types
 Optical filters, etc.
The concept of vibration sensing in Asset security & safety
Sounds good!! Yes, in Russia, the inventions are limitless.The Russian

technologies are unique and way more creative than its western
counterpart. In quality , reliability our technologies are still in the best.
The inventions in Russia is not ended in the most creative S 400

SAM, or the most reliable AK 47 now we are using our resources for a
better world ensuring life safety and unmatched asset security.
In recent years, our R&D brings the concepts of

vibration sensing security system is a reality. These products are
working on the basis of either Vibration sensing, Angular deformation
or a specific gas detection.
Product profile
Rielta come up with three distinctive and unique products , mainly

focus on the ATM security through out the world.The world is really
depending to the banking system and their modern efficient
transaction processes. 80 percent of the transactions are carried out
through ATM’s nowadays. Its obvious the security is of high
concern.
We Rielta introduces three products mainly focus on the ATM’s

security. They are
1. SH V ( ATM Security Vibration detector)

2. SH VT( ATM Security Vibration & Tilt detector)
3. SH VTG( ATM Security Vibration ,Tilt & Gas detector)
These products are designed to Secure the ATM’s from any

kind of Robberies, breaking or unauthorized movements.
Commercialization
The Indian Scenario
As per the Reserve Bank of India (RBI), India’s banking sector is

sufficiently capitalized and well-regulated. The financial and economic
conditions in the country are far superior to any other country in the
world. Credit, market and liquidity risk studies suggest that Indian
banks are generally resilient and have withstood the global downturn
well.
Indian banking industry has recently witnessed the roll out of
innovative banking models like payments and small finance banks.
RBI’s new measures may go a long way in helping the restructuring of
the domestic banking industry.
The digital payments system in India has evolved the most among 25
countries with India’s Immediate Payment Service (IMPS) being the
only system at level 5 in the Faster Payments Innovation Index (FPII).
Market Size
The Indian banking system consists of 27 public sector banks, 21

private sector banks, 49 foreign banks, 56 regional rural banks, 1,562
urban cooperative banks and 94,384 rural cooperative banks, in
addition to cooperative credit institutions (FY17 data). In FY07-18,
total lending increased at a CAGR of 10.94 per cent and total deposits
increased at a CAGR of 11.66 per cent. India’s retail credit market is
the fourth largest in the emerging countries. It increased to US$ 281
billion on December 2017 from US$ 181 billion on December 2014.
India, from the Sources reveal that , a total of 2,21,703 ATM,s
are used as of march 2019.The banking industry in India proved
to be enlarging year by year so as the facilities accompany with.
India has the highest number of bank branches in the world.

According to IMF data for 2015 there are over 1.2 lakh bank
branches in India, followed by China and Colombia with over
95,680 and 94,074 bank branches respectively. RBI data for the
June 2016 quarter shows India now has over 1.3 lakh bank
branches.
There’s an almost even distribution of bank branches in
rural and urban areas. The overall spread between the
rural, semi-urban and the urban (including
metropolitan) areas is fairly even. While over 38 per
cent of all bank branches are concentrated in urban
areas, nearly 34 per cent are in the rural areas, with the
remaining in the semi-urban areas.
Of the 47,443 bank branches in the rural areas over
73 per cent is constituted by regional rural banks
and nationalized banks. Both the SBI group, and
nationalized banks have just over 30 per cent of
their bank branches in rural areas, and over 40 per
cent in urban areas. Private sector banks largely
cater to the urban and semi-urban population with
over 80 per cent bank branches concentrated in
these areas.
Despite this feat, India has far fewer banks compared to its
population size. There only 13.54 bank branches per 1 lakh
adults. Colombia, with 257.69 bank branches per 1 lakh
adults, tops this list. Among our neighboring countries, Sri
Lanka has better reach with nearly 18.58 bank branches per
1 lakh people. China, Pakistan and Nepal have around 8
bank branches per 1 lakh people, and Myanmar has the least
with just 3.3. India has 42.54 bank branches per 1,000 sq
km. China, given its vast geographical size, has just over 9.5
bank branches per 1,000 sq km.
While the proliferation of bank branches in rural and urban

areas is almost equal, the number of branches per lakh
adults in rural and semi-urban areas is far less. This is
obviously because a majority of the country, more than 80
per cent, resides in the rural and semi-urban areas.
According to a December 2015 RBI report, while there are
18.7 bank branches per 1 lakh adults in urban areas, there’s
just 7.8 branches per 1 lakh adults in rural and semi-urban
areas.
Courtesy : IMF
India’s Public Sector banks & Branches
India’s private sector banks and no: of branches

Vision
To become the first voice in the area of ATM security

Manufacturer and supplier in the world.
The company will strive to establish and achieve the Indian

Market share by introducing the Russian backed ATM security
products to the potent industries like Banks, Financial
institutions other than banks, The ATM manufactures, Shrine
of worships, Jewelers & House holds. The company is
planning to install 25 k devices at the end of 2020 and
increase the supply to 50 to 100 k at the end of year 2021.
Potential Customers
1. Banks
2. Financial Institutions other than banks
3. ATM manufactures
4. House holds
5. Jewellers
6. Shrine of worships.
7. Automobiles
8. High rise buildings, Schools etc
1Its clear that the Banks are the most important customers of this
products since they are having most number of ATM’s.
Apart from the ATM point of view, every bank has its own lockers
inside the bank. The bank keeping the valuable items like
currencies, Data documents, jewelries are in the lockers. Its
obvious that these products can play a vital and critical role on its
security.
2. Financial institutions are treasuries and private non banking
financial enterprises. Eg: government treasury ,Muthoot finance,
muthoot fincorp etc. These institutions are doing mortgage
businesses on gold or lands. They are having lockers in their
premises. Compared to bank they have more lockers .
3. ATM Manufactures will purchase the products and install in
their system, and they could sell in a comprehensive way.
4 House holds. Indian housewives hold 11% of the world's gold.
That is more than the reserves of the USA, the IMF,
Switzerland, and Germany put together
In India, most of the houses having lockers and valuables, its
common in India that people are doing personal mortgages against
ornaments or lands.
5. Shrine of worships: In India Hindus are predominant. And
temples are keeping valuable in terms of currency and golds. Eg:
Thirupati temple, Sri patmanabha Swami temple.these valuables
are keeping in metal lockers. They may have use this security
devises if customisation is possible .
6. Automobiles: its just a proposed idea , that if we can use the

same principle and integrate the devise with location tracing and
messaging device , theft of automobiles can be controlled. But it
need some customization.
7. High rise building : the concept is simple that the fire pump
system is an automatic on off system. If any part of the building
has a fire damage, the corresponding sprinklers will be broken
and the fire pump starts working . But the same incident should
be transfer to the civil defense, security or others who concerned.
If the vibration of the fire pump can be used as an input for the
system. Otherwise the modules like 24X 7 should be used. Its
possibility only in india where the fire protection companies are
not using a butterfly valve with control mechanism as Zone
Control valve with fire alarm panel interfacing.
The Plan
1. B2C Sales
the best and effective way to market this product is

business to customer direct sales. Prospecting and follow up
and with direct meetings. A business to business approach is
not suitable for this business, since the product give an outlook
of “want” instead of need.
the attitude of the demography ( India)should be considered ,

since most of the people need security but not ready to pay
against it.
2. Distributors.
Appointing Distributors in different states , and through

their client basis, the sales can be done.
3. Through Existing fire companies
The existing fire companies , who are doing the maintenance

of fire system of Banks , can be Sell and install the device to
their customer banks. So that the sales can be accomplished
fast.
Strengths.
1. A new concept in Atm security, so the element of surprise can be

exploited.
2. A russian backed technology, We indian people has a good respect to
Russia and its products.
3. Easy to install.
4. Less expensive .
5. Least competition.
6. Can be modified for different applications.
Weakness.
1. The output is a message, so it will notify a theft and wont prevent it. If
any kind of audible output may make the intruder panic.
Opportunity.
1. As far as the Indian market concern , the banking , financial institution

and other sectors are growing year by year. So the technology and the
product will sustain as long as the industries are cherishing.
Threat .
1. Now the banks are started rely on Mobile and computed based
software's for the transactions. Already the SBI , one of the biggest bank in
India started to avoid ATM’s for the sake of cost cuttings.
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ty …

We are manufacturing high end technology products with more

 Security & intrusion detectors:

Sounds good!! Yes, in Russia, the inventions are limitless.The Russian

The inventions in Russia is not ended in the most creative S 400

In recent years, our R&D brings the concepts of

Rielta come up with three distinctive and unique products , mainly

We Rielta introduces three products mainly focus on the ATM’s

1. SH V ( ATM Security Vibration detector)

These products are designed to Secure the ATM’s from any

The Indian Scenario

As per the Reserve Bank of India (RBI), India’s banking sector is

The Indian banking system consists of 27 public sector banks, 21

India has the highest number of bank branches in the world.

While the proliferation of bank branches in rural and urban

India’s private sector banks and no: of branches

To become the first voice in the area of ATM security

The company will strive to establish and achieve the Indian

6. Automobiles: its just a proposed idea , that if we can use the

the best and effective way to market this product is

the attitude of the demography ( India)should be considered ,

Appointing Distributors in different states , and through

3. Through Existing fire companies

The existing fire companies , who are doing the maintenance

1. A new concept in Atm security, so the element of surprise can be

1. As far as the Indian market concern , the banking , financial institution

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