Reasons For Globalization

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Reasons For Globalization

Firm operate internationally for a number of reasons:


• They may be seeking to secure better sources of raw materials &
energy.
• They may want to obtain access to low cost factors of production such
as labour.
• They may be attracted to certain countries because of subsidies
those countries provide.
• They may be seeking new markets for their products.
Contd…
• Domestic markets may no longer be able to absorb production at
minimum efficient scale.
• They may be motivated by life style factors.Domestic markets become
saturated .As they mature , firms look abroad for new opportunities.
• They may be seeking opportunities for economies of scope & for
learning.
So why go ‘Global’?

• Competition within your national market is becoming too intense so


you decide to push sales in overseas markets.
• Your products within your national markets are reaching the end of
the lifecycle so you wish to push it into national markets.
• Sales and profit are generally declining in national markets.
• You wish to become a global player.
KEY PLAYERS

• Multinational firms which carry out business across the national


borders.
• The World Trade Organization (WTO) THROUGH WHICH
INTERNATIONAL TRAD E AGREEMENTS ARE NEGOTIATED& ENFORCD
• The World Bank & International Monetary Fund (IMF) are means to
assist Govt .in achieving development aims through the provision of
loans, technical assistance. 
STAGES IN GLOBALISATION

• Domestic company links with dealer & distributor.


• Company does the activities on its own. Company begins to carryout
its own manufacturing , marketing & sales in the foreign markets.
• Company starts fullfledged operations including business systems and
R&D. At this stage the managers are expected to perform the tasks
which they were doing in domestic markets to replicate them in
foreign markets.
Conditions for globalization

• Business Freedom-No unnecessary Government restrictions like


restriction, restrictions on sourcing of funds and other factors from
abroad. Hence the liberalization is the 1 st step towards facilitating
globalization.
• Facilitators-Infrastructure facilitation available at home country an
help entrepreneurs go globally.
• Government support –Government support available in the form of
policy & procedure reform encourage globalization.
Resources

• Resources is an important factor which decides the ability of affirm to


globalize. They include finance ,technology, brand image, company’s
image, managerial expertise etc.
• Competitors- This is an important factor which company’s success in
global market bank on. The factors like low costs& price, product
quality, product differentiation, technological superiority. After sales
service, market strengths etc are few to name.

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