Microsoft

FINAL
project

TRISANKA BANIK. 2019-1605-0001-0006. PGDM 5.

 IT SECTOR

SOFTWARE PRODUCTS
BUSINESS PROCESS
IT SERVICES AND ENGINEERING HARDWARE
MANAGEMENT SERVICES

Sector
information
 Worldwide sectorial information –
 Researchers estimate that “the digital economy is worth $11.5 trillion globally, equivalent to 15.5
percent of global GDP and has grown two and a half times faster than global GDP over the past 15
years.”
 GDP CONTRIBUTION TO THE INDIAN ECONOMY –
 India’s IT industry contributed around 7.7 per cent to the country’s GDP and is expected to
contribute 10 per cent of India’s GDP by 2025.
 Spending on Information Technology in India is expected to grow over 9 per cent to reach US$ 87.1
billion in 2020.
 Reasons for the
growth -
Indian IT Industry(US$ bn)  India is the world's largest
CAGR 10.45% sourcing destination.
200
 Growth of cloud market in India.
180
 Revenue from the digital segment
160
Sector is expected to form 38 per cent of
140 the total industry revenue by
120
information 2025.
100  Cumulative Foreign Direct
80 Investment (FDI) inflows in
60 computer software and hardware
40 sector in India.
20
 Identified information technology
0
as one of the 12 champion service
2015 2016 2017 2018 2019 sectors.

Domestic Export
 Porter’s five force model

Rivalry Among Existing Threat of New Entrants:

Players:  The IT industry is relatively
 Products in this industry are well attractive to newcomers.
 Any newcomer in this industry
branded and tend to have a strong Sector can expect a strong retaliation
customer base.
 Market share is unevenly distributed information
Bargaining from existing players.
among existing players. Power of Buyers:
 Large number of
buyers.
Bargaining Power of  Customers are Threat from Substitutes:
sensitive to price.  There is not much of a threat
Suppliers:
 IT firms are very important from substitutes to the IT
to suppliers. industry.
 Relationships between the  Nothing can really replace all
firms and suppliers in this that computers do for us as a
industry. society.
 17%

COMPANY INFORMATION
company
27%

Information
 Bill Gates and Paul Allen founded Microsoft.
 Microsoft's roots go back at least as far as
Market Share 1975.
 Leading global vendor of computer software;
12% 32%
hardware for computer, mobile and gaming
4% systems; and cloud services.
8%  Microsoft's revenue is evenly split between
the US and the other countries. In the eyes of
Microsoft AWS
investors, this adds up to a trillion-dollar
Google Alibaba market capitalization.
IBM, Salesforce, Oracle, NTT, Tencent, China Telecom Others
 SEGMENTATION, TARGETING &
POSITIONING OF MICROSOFT

GEOGRAPHIC DEMOGRAPHIC BEHAVIOURAL PSYCHOGRAPHIC Targeting -

P/M M1 M2 M3

P1      

company
P1      

 Region  Age
Information
 Degree of  Lifestyle
P1      
 Density  Gender Loyalty
 Occupation  Benefit
Sought Positioning –
 Personality  Multi-segment
 Social Class positioning.
 Standby positioning.
 Competitor’s analysis

MARKET SHARE
(Value in US Billion Dollars)

120

100
company
80 Information
60

40

20

0
2016 2017 2018 2019

Microsoft Apple Amazon Facebook Oracle

IBM Google Cisco SAP Salesforce
 Swot analysis

Swot analysis of Microsoft Swot analysis of azure

Marketing
Strategy
 SEGMENTATION, TARGETING &
POSITIONING OF MICROSOFT
Azure
Targeting -
DEMOGRAPHIC BEHAVIOURAL PSYCHOGRAPHIC
P/M M1 M2 M3

P1      

Marketing P1      
Strategy
P1      

 Age 15-50  Usage  Lifestyle

 Education -  Benefit Sought AIO
Literate
Positioning –
 Azure has positioned itself
as one of the most trusted
and reliable cloud services.
 Bcg matrix & product
life cycle

Marketing
Strategy
Revenue/Profit

? $

Question Marks Stars Cash Cows Dogs

Introduction Growth Maturity Decline

Time
 SALES AND
PROMOTION

MICROSOFT'S ANNUAL REVENUE WORLDWIDE PROMOTIONAL

140
STRATEGIES –
REVENUE IN U.S. BILLION DOLLARS

120  Network Marketing.

Marketing  Regular product launches.
100
Strategy  Investing in the
80
communication of marketing
60 message through various
40
marketing communication
channels in an integrated
20
manner.
0
2016 2017 2018 2019

FISCAL YEARS
 FINANCIAL STATEMENT

1. PROFIT AND LOSS ACCOUNT BALANCE – $39,240 millions.

2. BALANCE SHEET BALANCE –
 ASSETS – $2,63,281 millions.
BUSINESS
 TOTAL EQUITY AND STOCKHOLDER’S LIABILITY – $2,63,281 millions.
3. CASH FLOW STATEMENT – FINANCE
 CASH FLOW FROM OPERATING ACTIVITIES - $52,185 millions.
 CASH FLOW FROM INVESTING ACTIVITIES - $(15,773) millions.
 CASH FLOW FROM FINANCIAL ACTIVITIES - $(36,887) millions.
 NET CASH FLOW - $(590) millions.
 STOCK-BASED COMPENSATION - $4,652 millions.
 COMMON STOCK DIVIDENDS PAID - $(13,811) millions.
 Finance

1. DIRECT COSTS - $(42,910) millions.

2. INDIRECT COSTS - $(39,974) millions.
Business
3. FIXED ASSETS ADDED DURING
finance
THE YEAR - $14,208
millions.
4. WORKING CAPITAL ADDED DURING YEAR - $1,06,026
millions.
 ratios

1. LIQUIDITY –
 CURRENT RATIO – 2.968
 QUICK RATIO – 3
 ABSOLUTE LIQUIDITY RATIO – 2.444
 BASIC DEFENSE RATIO – 0.006969
2. SOLVENCY – 0.302
Business
3. TURNOVER RATIO – 20.79 finance
4. PROFITABILITY RATIO –
 GROSS PROFIT MARGIN – 65.902%
 OPERATING PROFIT MARGIN – 34.137%
 NET PROFIT MARGIN – 31.1817%
 RETURN ON ASSETS – 13.6937%
 RETURN ON EQUITY – 38.3465%
5. RETURN ON INVESTED CAPITAL – 96.83%
6. RETURN ON CAPITAL EMPLOYED – 17.01%
 CLOUD AND AI
GROUP

ENGINEERING EXPERIENCES+D
GROUPS EVICES

ARTIFICIAL
INTELLIGENCE
AND RESEARCH

BUSINESS
DEVELOPMENT
GROUP

SKILL SET REQUIRED –

ORGANISATION

OF MICROSOFT
CORPORATE,
CEO, SATYA
EXTERNAL AND
NADELA
STRUCTURE

LEGAL AFFAIRS

CORPORTE  Working with and alongside AI.

HUMAN RESOURCE
STRATEGY &

MANAGEMENT Understanding the cloud.

PLANNING

FINANCE GROUP  Analytical thinking.

BUSINESS
GLOBAL SALES,
MARKETING
 Soft skills.
FUNCTIONS AND
OPERATIONS

HR GROUP

LINKEDIN

MARKETING
GROUP

WORLDWIDE
COMMERCIAL
GROUPS
 TRAINING NEEDS
OF MICROSOFT

1. CLOUD SKILLS TRAINING, EMPLOYEE DEVELOPMENT.

2. RECOGNISE THE TRANSFORMATIVE IMPACT AND EMBRACE CHANGE.
HUMAN RESOURCE
MANAGEMENT
Busi
ness Busi
Acu ness
men Acu
Skill men
s Skill
“IT Staff Value is s
Shifting Up the
Business Application Service Delivery
Skills Business
Stack.” Application Skills

Technology Skills Technology Skills

 Job description &
Job specification

 Industry: IT-Software / Software Services.

 Functional Area: IT Software - Application Programming, Maintenance.
 Role Category: System Design/Implementation/ERP/CRM.
 Role: Solution Architect / Enterprise Architect.
 Employment Type: Full Time, Permanent.
HUMAN RESOURCE
 Salary: Not Disclosed by Recruiter.
 PREFERRED QUALIFICATIONS – MANAGEMENT
 Bachelors/ Master’s Degree in computer science, engineering, IT or equivalent technical degree.
 Experience on multiple public cloud platforms.
 BASIC QUALIFICATIONS –
 The right person will be highly technical and analytical, possess 10-12 years of current solution architecture (implementation/ consulting)
experience.
 Experience with software development/ Product engineering processes, concepts and tools.
 Experience architecting infrastructure solutions in both Linux/ Unix and Windows with specific recommendations on server, load balancing,
HA/DR, & storage architectures.
 ROLES & RESPONSIBILITIES –
 Serve as a key technical member of the Cloud Intelligence team in helping to ensure customer success in building applications and services on
the Microsoft Azure platform.
 Provide architectural guidance and recommendations on running applications efficiently and reliably on Azure’s platform.
 ORGANISATION
CULTURE

1. Microsoft Corporation's authoritative culture guarantees workforce strength and ability to address
business needs in the dynamic showcase for PC equipment and programming items.
2. Features of Microsoft’s Organizational Culture –RESOURCE
HUMAN
 Accountability. MANAGEMENT
 Quality and Innovation.
 Responsiveness to Customers.
 Growth Mindset.
 Diversity and Inclusion.
3. Microsoft’s Corporate Culture –
 Microsoft's authoritative culture bolsters business objectives for proceeding with worldwide
achievement.
 A burden of Microsoft's hierarchical culture is the absence of standardized help for satisfactory
independence.
THANK
FINAL
project

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