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Group Members:

Ammara Nawaz (03)


Noor Fatima (04)
Adeeba Mukhtar (10)
Iqra Shafqat (14)
Introduction
Organizational structure
Main product line and brands
Mission Statement and vision statement:

• “Our vision serves as the framework for our


Roadmap and guides every aspect of our
business by describing what we need to
accomplish in order to continue achieving
sustainable, quality growth.”
• “Our Roadmap starts with our mission, which
is enduring. It declares our purpose as a
company and serves as the standard against
which we weigh our actions and decisions.”
What is business strategy and operational strategy of
company?

• CCBPL is currently working on shifting to Just-in-


Time inventory system with days based stocks to
release cash flows freezed in warehousing. The
input buying is based on annual bottles produced.
Co-ordination between different plants across
Pakistan is necessary as they have to provide
production buffer to each other like presently
Lahore Bottling plant is covering Faisalabad’s
production schedule too while the plant is
undergoing renovation.
2.2 Product design and process selection
Supply chain management:
• Supply chain is critical to Coke’s
operations
• In each assembly line, there is one
supervisor and 6-7 workers
working for 8 hours a day
• From Pre-form of bottle to the
plastic packing sheet wrapped
around the crates.
• Supply chain team is responsible
what amount of supply they hold
• The plant has 2-3 suppliers of
every raw material
Supply chain management: (cont)
• They only hold raw materials for 2-3 days and inventory is
restocked every day
– Coca cola does not hold large inventory of raw materials
• In case of any problem, production lines can be run for 1 extra day
and workers are assigned lines and paid double the wages

• Their main raw material supply includes


– Sugar
– Co2 gas
– Plastic sheet
– Resin
– Tags
– Crown
– Bottle cap
Supply chain management: (cont)
• Other than supply of raw materials, Rani Juice is also
being supplied from abroad, along with the cans for
other beverages

• Coca Cola also has an Operational Excellence (OE)


program strategy for different problems that occur
in Supply chain management and inventory
management.

• OE is the combo of Mean, Six Sigma and Best


practices.
Outsourcing:

• Coca cola provides third party


plants with their Cola for
filling
• Coca-Cola Pakistan outsource
its cans’ filling, which also
known as Toll filling
• They are outsourcing 250 ml
and 350 ml cans from third
party and being filled in Sialkot
and Karachi
• Coca cola has recently
introduced a Juice named
Cappy
and is being outsourced to a
third Party in Karachi
Total quality management
• Immense emphasis on quality management
– Stringent regulations
– Only products conforming to those regulations are
deemed marketable
– Rest are wasted and the plastic recycled

• Quality control department inspects the quality of


incoming materials as well as the final product
being sent out for distribution

• Conducts unannounced audits of the facilities to


ensure effective product safety and quality
standards are being followed at all times
Total quality management(cont)
• Integrated quality management technology in
their production lines

• Each preform, syrup, labels, and the final bottle


passes through a series of lasers which tests its
quality

• These requirements are developed to exceed ISO 9001,


ISO 22000 standards
Total quality management(cont)
• QM department consists of ten individuals responsible to
check the quality of the raw materials brought to the plant

• Optimizing its efficiency, Coke has reduced the number of


scientists per line from two per line to one per two lines
• Line engineers ensure that line is producing quality
products meeting all quality criteria

• Factory hygiene is maintained according to the Pakistan


Food Authority
Forecasting
Combinati on of top down and bott om up approach
Forecasts based on factors such as:
• Historical data
• Economic parameters
• Seasonal variation
• Festivals, ceremonies, etc.
• Weekly reviews to adjust monthly forecasts
 Forecasts are region-wise, they are further
broken down into cities, towns and villages
by sales managers.
Forecasting: (cont)
•Coca-Cola Company uses forecasting principles
and methods. Sales forecast In a period of the next
five years.
•Coca-Cola Company is expecting to increase its
sales at an average rate of 6.16% annually. The
current year (2016), the sales earnings will
decrease by -3.46 over last year.
•The next year (2016), the sale of the company are
expected to grow by 5.56% over the current year's
forecasted sales.
Capacity planning decision
• Capacity planning is the process of determining the
production capacity needed by an organization to meet
changing demand for its products.
• Operations Planning Process is primarily focused on
maintaining and improving forecast accuracy also including
aggregate market planning, customer order management,
master scheduling and detailed weekly planning.
• This typically involves a five-step monthly process comprised
of : data gathering and review, demand planning,  supply
planning,  meeting with patners and executives.
Designing process layouts
 Layout Planning is the planning and arrangement of all

process about the machines, tools, workstations, customer

service, material storage areas, aisles, offices and computer

rooms within a facility.

 Coca Cola Company is fallowing the standardized process

for production which is produce a large number of difference

types of beverage.
Designing process layouts(CONT)

This technique can let a company to


improve their working efficiency and
also can improve the quality of the
product.

This technique can let a company to improve their working efficiency


and also can improve the quality of the product.
Work system design
 The Coca-Cola Company extraordinary heritage, our
leading brands and the global scale of what we do;
The challenge of meaningful work - our unique global
system offers constant opportunities to develop world-
class skills and a truly international career;
A unique culture where people convert their passion
into action;
The kind of competitive compensation you would
expect from a world leader.
Inventory management
Coca-Cola Pakistan is one of those organizations
that cannot Compromise on the essence.
2 years back Inventory management was
different as they were buying Raw material in
bulk but they are now shifting their production to
Just in Time.
Coca cola only keeps reserve inventory of 2-3
day.
. The Production in Faisalabad has stopped due
to the construction of new Plant.
Approach for aggregate planning

Aggregate planning is a process by which


companies determine and prioritize strategic
initiatives.
These initiatives include what markets to enter,
what products to introduce and how to compete
with other companies more effectively.
the company should enter, how to steal market
share from competitors and how to encourage
more consumers to use Coca-Cola's products.

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