Swot Analysis in Project Management

SWOT
Analysis in
Project
Management
AGENDA
History &
IMPORTANCE
EVOLUTION of Use of Swot
SWOT Analysis OF SWOT
SWOT analysis
Analysis
ANALYSIS
With a SWOT
Advantages of Disadvantages of analysis it is Internal and
SWOT SWOT useful to ask external factors
these questions:
SWOT Analysis Conclusion

When to use Steps for
in Project
SWOT analysis implementation
Management
SWOT Analysis
 SWOT analysis is an analysis framework used to
evaluate a company's competitive position.
 SWOT stands for ‘Strengths, Weaknesses,

Opportunities, and Threats’.
 It is a tool that identifies the strengths, weaknesses,

opportunities and threats of a business.
 Specifically, SWOT analysis is a foundational

assessment model that measures what an organization
can and cannot do as well as its potential opportunities
and threats.
 It is intended to specify the objectives of the business

venture or project and identify the internal and external
factors that are favorable and unfavorable to achieving
those objectives.
The origins of the
SWOT analysis technique is
credited by Albert Humphrey,
The goal was to identify why
who led a research project at
corporate planning failed.
Stanford University in the 1960s
History & and 1970s using data from

many top companies.
EVOLUTIO
N of
Humphrey and the original
research team used the
The resulting research identified
categories “What is good in the
several key areas and the tool
present is Satisfactory, good in
used to explore each of the
SWOT
the future is an Opportunity;
critical areas was called SOFT
bad in the present is a Fault
analysis.
and bad in the future is
a Threat.”
ANALYSIS
In 1964 Urick and Orr at a
conference changed the F to a
W, and it has stuck as that, soFt
to sWot
IMPORTANCE OF
SWOT Analysis
 The SWOT analysis is an important part of the project planning
process:
 Strengths: attributes of the organization that help achieve the

project objective.
 Weaknesses: attributes of the organization that stop achievement

of the project objective.
 Opportunities: external conditions that help achieve the project

objective.
 Threats: external conditions that could damage the project.

CAPITALIZE ON THE STRENGTHS
REDUCE THE EFFECTS OF

Use of Swot WEAKNESSES
analysis
IDENTIFY OPPORTUNITIES AS
THEY APPEAR
ACKNOWLEDGE THREATS BEFORE

THEY HIT
Advantages of SWOT
 Straightforward and only costs time to do.
 Produces new ideas to help take

advantage of an organization's strengths
and defends against threats.
 Awareness of political and environmental

threats allows an organization to have
response plans prepared.
Disadvantages of SWOT
 May persuade organizations to compile lists
rather than think about what is essential to
achieving objectives.
 Presents lists uncritically and without clear

prioritization so, for example, weak
opportunities may appear to balance strong
threats.
 Usually, a simple list and not critically

presented.
With a SWOT analysis it is
useful to ask these
questions:
 How can we use our strengths?
 How can we address each weakness?
 How can we exploit each opportunity?
 How can we guard against each threat?

Internal Analysis
 The internal analysis of any organization should include its culture, expertise, resources, and unique qualities within the marketplace.
The extent to which an organization could adapt to changing circumstances is also a factor that needs to be considered.
External Analysis
 External factors include the environment your organization operates in, its
market, ecosystem, and all of the third parties involved.
 The market refers to the market sector you supply your goods or services to
even if this is done on a not-for-profit basis.

INTERNAL
AND
EXTERNAL
FACTORS
EXAMPLES
When to use
SWOT analysis.
 SWOT analysis can be used to:
 Explore new solutions to problems
 Identify barriers that will limit goals/objectives
 Decide on direction that will be most effective
 Reveal possibilities and limitations for change
 To revise plans to best navigate systems,

communities, and organizations
 As a brainstorming and recording device as a means

of communication

Steps for implementation
 A SWOT analysis is best developed in a group setting such as a work or community
meeting.
 A facilitator can conduct the meeting by first explaining what a SWOT analysis is as
well as identifying the meaning of each term.
 One way of facilitating the development of a SWOT analysis includes developing an

example SWOT with the larger group then separating each group into smaller teams to
present to the larger group after set amount of time.
 This allows for individuals, who may be silenced in a larger group setting, to
contribute.
 Once the allotted time is up, the facilitator may record all the factors of each group
onto a large document such as a poster board, and then the large group, as a collective,
can go work through each of the threats and weaknesses to explore options that may
be used to combat negative forces with the strengths and opportunities present within
the organization and community.
 A SWOT meeting allows participants to creatively brainstorm, identify obstacles, and

possibly strategize solutions/way forward to these limitations.
SWOT Analysis in Project
Management
 As stated before, the concept is simple. There are lots of

templates and designs out there for SWOT analysis, but
basically it involves setting up or drawing a 2×2 square.
 In these four squares, the principles of SWOT are displayed.
 Each square represents a different aspect of the project.
 This is best done as a group so that everyone’s voice is heard.

Here’s an example:
 SWOT analysis in project management can get lengthy and
more detailed, but you get the gist.
 You can also see what we mean by thinking outside of the box.

Conclusion
 Usually, SWOT analysis is used to design strategies.
 The conclusion should be a set of initiatives to take so

that you can overcome your weaknesses and strengthen
your strengths to exploit the opportunities and by-pass
your threats.
 However, it has some built-in problem.
 It is better to inverse the order and do
 TOWS instead.
THANK
YOU

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SWOT

SWOT Analysis Conclusion

 SWOT stands for ‘Strengths, Weaknesses,

 It is a tool that identifies the strengths, weaknesses,

 Specifically, SWOT analysis is a foundational

 It is intended to specify the objectives of the business

History & and 1970s using data from

 Strengths: attributes of the organization that help achieve the

 Weaknesses: attributes of the organization that stop achievement

 Opportunities: external conditions that help achieve the project

 Threats: external conditions that could damage the project.

REDUCE THE EFFECTS OF

ACKNOWLEDGE THREATS BEFORE

 Produces new ideas to help take

 Awareness of political and environmental

 Presents lists uncritically and without clear

 Usually, a simple list and not critically

 How can we address each weakness?

 How can we exploit each opportunity?

 How can we guard against each threat?

 Explore new solutions to problems

 Identify barriers that will limit goals/objectives

 Decide on direction that will be most effective

 Reveal possibilities and limitations for change

 To revise plans to best navigate systems,

 As a brainstorming and recording device as a means

 One way of facilitating the development of a SWOT analysis includes developing an

 A SWOT meeting allows participants to creatively brainstorm, identify obstacles, and

 As stated before, the concept is simple. There are lots of

 In these four squares, the principles of SWOT are displayed.

 Each square represents a different aspect of the project.

 This is best done as a group so that everyone’s voice is heard.

 The conclusion should be a set of initiatives to take so

 However, it has some built-in problem.

 It is better to inverse the order and do

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