Principles of Marketing
Principles of Marketing
Principles of Marketing
GROUP 3
price cuts
price price increases
change
NEW MENU IN KFC
WHAT IS PRICE ?
Defensiv
Type Of Intensive
e
Strategi Strategie
Strategi
es s
es
Diversific
ation
Strategie
s
• PRICING STRATEGY
• New- product pricing strategies
• Market – skimming pricing
• Market- penetration pricing
Market- skimming pricing
Strategy with high initial prices to “skim” revenue layers
from the market