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    Internal/ External Matrix: 4 3 2 Strong Moderate Weak 3.38

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    Mark Jayson Gonzaga Cerezo
    This document contains an internal/external matrix for evaluating total internal and external factors of a company. The internal factor evaluation rates four internal strengths as moderate, while the external factor evaluation shows a moderate competitive position and aggressive strategies are recommended for rapid market growth conditions including market development, penetration, and integration. Three aggressive strategies are also recommended for slow market growth conditions focusing on integration, penetration, and development.

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    Internal/ External Matrix: 4 3 2 Strong Moderate Weak 3.38

    Uploaded by

    Mark Jayson Gonzaga Cerezo
    19 views3 pages
    This document contains an internal/external matrix for evaluating total internal and external factors of a company. The internal factor evaluation rates four internal strengths as moderate, while the external factor evaluation shows a moderate competitive position and aggressive strategies are recommended for rapid market growth conditions including market development, penetration, and integration. Three aggressive strategies are also recommended for slow market growth conditions focusing on integration, penetration, and development.

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    This document contains an internal/external matrix for evaluating total internal and external factors of a company. The internal factor evaluation rates four internal strengths as moderate, while the external factor evaluation shows a moderate competitive position and aggressive strategies are recommended for rapid market growth conditions including market development, penetration, and integration. Three aggressive strategies are also recommended for slow market growth conditions focusing on integration, penetration, and development.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    19 views3 pages

    Internal/ External Matrix: 4 3 2 Strong Moderate Weak 3.38

    Uploaded by

    Mark Jayson Gonzaga Cerezo
    This document contains an internal/external matrix for evaluating total internal and external factors of a company. The internal factor evaluation rates four internal strengths as moderate, while the external factor evaluation shows a moderate competitive position and aggressive strategies are recommended for rapid market growth conditions including market development, penetration, and integration. Three aggressive strategies are also recommended for slow market growth conditions focusing on integration, penetration, and development.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 3

    INTERNAL/ EXTERNAL MATRIX

    TOTAL INTERNAL FACTOR EVALUATION (IFE)


    TOTAL EXTERNAL FACTOR EVALUATION (EFE)

    STRONG MODERATE WEAK


    4 3.38 3 2

    HIGH
    3.43

    3 GROW AND BUILD


    • BACKWARD
    • FORWARD,HORIZONTAL,
    MEDIUM INTEGRATED
    • MARKET DEVELOPMENT
    • PRODUCT DEVELOPMENT
    2

    LOW
    RAPID MARKET GROWTH AGGRESSIVE
    1. MARKET DEVELOPMENT
    38% 2. MARKET PENETRATION
    3. FORWARD, BACKWARD,
    HORIZONTAL INTEGRATION
    32% 4. CONCENTRIC DIVERSIFICATION

    WEAK 19%
    COMPETITIVE
    POSITION 1 2 2.88 3 4 STRONG
    2.5 COMPETITIVE
    POSITION

    0%

    SLOW MARKET GROWTH


    AGGRESSIVE
    1. BACKWARD, FORWARD AND
    HORIZONTAL INTEGRATION
    2. MARKET PENETRATION
    3. MARKET DEVELOPMENT
    4. PRODUCT DEVELOPMENT
    5. DIVERISFICATION

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