Salazar-NP Sampling

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Non-Probability

Sampling
Non-Probability Sampling

Non-probability sampling is a sampling technique where the samples are


gathered in a process that does not give all the individuals in the population
equal chances of being selected.
Most researchers are bounded by time, money and workforce and because of
these limitations, it is almost impossible to randomly sample the entire
population and it is often necessary to employ another sampling technique,
the non-probability sampling technique.
   In contrast with probability sampling, non-probability sample is not a
product of a randomized selection processes. Subjects in a non-probability
sample are usually selected on the basis of their accessibility or by the
purposive personal judgment of the researcher. 
   The downside of the non-probablity sampling method is that an unknown
proportion of the entire population was not sampled. This entails that the
sample may or may not represent the entire population accurately.
Therefore, the results of the research cannot be used in generalizations
pertaining to the entire population.
Types of Non-Probability Sampling
Convenience Sampling
• Convenience sampling is probably the most common of all sampling
techniques. With convenience sampling, the samples are selected because
they are accessible to the researcher. Subjects are chosen simply because
they are easy to recruit. This technique is considered easiest, cheapest and
least time consuming.
Consecutive Sampling
• Consecutive sampling is very similar to convenience sampling except that
it seeks to include ALL accessible subjects as part of the sample. This
non-probability sampling technique can be considered as the best of all
non-probability samples because it includes all subjects that are available
that makes the sample a better representation of the entire population.
Quota Sampling
• Quota sampling is a non-probability sampling technique wherein the
researcher ensures equal or proportionate representation of subjects
depending on which trait is considered as basis of the quota. For example,
if basis of the quota is college year level and the researcher needs equal
representation, with a sample size of 100, he must select 25 1st year
students, another 25 2nd year students, 25 3rd year and 25 4th year
students. The bases of the quota are usually age, gender, education, race,
religion and socioeconomic status.
Judgmental Sampling
• Judgmental sampling is more commonly known as purposive sampling. In
this type of sampling, subjects are chosen to be part of the sample with a
specific purpose in mind. With judgmental sampling, the researcher
believes that some subjects are more fit for the research compared to other
individuals. This is the reason why they are purposively chosen as
subjects.
Snowball Sampling
• Snowball sampling is usually done when there is a very small population
size. In this type of sampling, the researcher asks the initial subject to
identify another potential subject who also meets the criteria of the
research. The downside of using a snowball sample is that it is hardly
representative of the population.
When to Use Non-Probability Sampling
This type of sampling can be used when demonstrating that a particular trait exists in the
population.
 It can also be used when the researcher aims to do a qualitative, pilot or exploratory study.
It can be used when randomization is impossible like when the population is almost limitless.
It can be used when the research does not aim to generate results that will be used to create
generalizations pertaining to the entire population.
 It is also useful when the researcher has limited budget, time and workforce.
This technique can also be used in an initial study which will be carried out again using a
randomized, probability sampling.

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