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    Tosca and Brown Minimalist Illustrated Job Search Strategy Presentation

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    Ruaa Jabbar
    The document discusses non-probability sampling which refers to sampling techniques where samples are selected based on non-random criteria and not every individual has an equal chance of being included. It describes several types of non-probability sampling including convenience sampling, purposive sampling, snowball sampling, and quota sampling. Non-probability sampling is used when researchers have limited time or budgets, need to access specific subsets of populations, or aim to conduct exploratory research rather than generalize to entire populations.

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    Tosca and Brown Minimalist Illustrated Job Search Strategy Presentation

    Uploaded by

    Ruaa Jabbar
    26 views12 pages
    The document discusses non-probability sampling which refers to sampling techniques where samples are selected based on non-random criteria and not every individual has an equal chance of being included. It describes several types of non-probability sampling including convenience sampling, purposive sampling, snowball sampling, and quota sampling. Non-probability sampling is used when researchers have limited time or budgets, need to access specific subsets of populations, or aim to conduct exploratory research rather than generalize to entire populations.

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    Tosca and Brown Minimalist Illustrated Job Search Strategy Presentation (1)

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    The document discusses non-probability sampling which refers to sampling techniques where samples are selected based on non-random criteria and not every individual has an equal chance of being included. It describes several types of non-probability sampling including convenience sampling, purposive sampling, snowball sampling, and quota sampling. Non-probability sampling is used when researchers have limited time or budgets, need to access specific subsets of populations, or aim to conduct exploratory research rather than generalize to entire populations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    26 views12 pages

    Tosca and Brown Minimalist Illustrated Job Search Strategy Presentation

    Uploaded by

    Ruaa Jabbar
    The document discusses non-probability sampling which refers to sampling techniques where samples are selected based on non-random criteria and not every individual has an equal chance of being included. It describes several types of non-probability sampling including convenience sampling, purposive sampling, snowball sampling, and quota sampling. Non-probability sampling is used when researchers have limited time or budgets, need to access specific subsets of populations, or aim to conduct exploratory research rather than generalize to entire populations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    NON-

    Sampling
    PROBABILITY
    PRESENTED BY: ROA JABBAR
    SUPERVISED BY: DR. ROZHGAR
    Sample
    A representative subset of a population.

    Non-probability sampling Page 01 of 07


    Non-
    probability
    •Also called non-random.
    sampling
    •Non-probability or non-random sampling refers to sampling process in which, the samples
    are selected for a specific purpose with a pre-determined basis of selection.
    •In a non-probability sample, individuals are selected based on non-random criteria, and not
    every individual has a chance of being included.
    Non-probability sampling Page 01 of 07
    Non-probability sampling types:

    Non-probability sampling Page 01 of 07


    Convenience sampling:
    •Convenience sampling involves selecting those cases that are easiest to obtain for your
    sample, ex. family members, classmates.
    •Most popular because it’s Least expensive, least time-consuming, most convenient.
    •it may not be representative of the entire population; generalisability of the study results is
    limited.
    .Mostly used for getting a 'sense' of opinions or
    as an initial pilot before further research.

    Non-probability sampling Page 01 of 07


    Purposive sampling
    •In the purposive sampling, also called judgmental sampling, the sample members are chosen only
    on the basis of the researcher’s knowledge and judgment.
    •It enables you to select cases that will best enable you to answer your research question(s) and to
    meet your objectives.
    •The researcher needs to have prior knowledge`
    of the population.
    •Used to access a particular subset of
    the population that shares certain
    characteristics, or you are researching issues
    likely to have unique cases.

    Non-probability sampling Page 01 of 07


    Snowball sampling
    •This method is also called the chain-referral sampling method.
    •Snowball sampling method is purely based on referrals and that is how a researcher is able to
    generate a sample.
    •This sampling technique can go on and on, just like a snowball increasing in size till the time a
    researcher has enough data to analyze, to draw conclusive results that can help an organization
    make informed decisions.
    •It can be time consuming.
    •Used if the population of interest is hard to
    access or locate.

    Non-probability sampling Page 01 of 07


    Quota sampling
    •This method is also called the chain-referral sampling method.
    •This is non-probability sampling technique where the population is first divided into subgroups or
    quotas, the elements of these subgroups share specific characteristics, determined by the
    researcher.
    • Quota sampling relies on the non-random selection of a predetermined number of units.
    •Allows research to have better control over the composition of the sample.
    •The effectiveness of this technique is inescapably linked to
    the researcher’s thoroughness of analysis and inference.
    •It's perfect for comparing relationships between different
    groups.

    Non-probability sampling Page 01 of 07


    Non-probability sampling Page 01 of 07
    When and why to use non-probability
    sampling?
    • Use this type of sampling to indicate if a particular trait or characteristic exists in a population.

    • Researchers widely use the non-probability sampling method when they aim at conducting qualitative research, pilot
    studies , or exploratory research.

    • Researchers use it when they have limited time to conduct research or have budget constraints.

    • When the researcher needs to observe whether a particular issue needs in-depth analysis, he applies this method.

    • Use it when you do not intend to generate results that will generalize the entire population.

    Non-probability sampling
    Non-probability sampling Page 01 of 07
    THANK
    You

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