Using Social Media Tools & Technology To Promote Your School District
Using Social Media Tools & Technology To Promote Your School District
Using Social Media Tools & Technology To Promote Your School District
Communication/PR Tools:
• Facebook
• Twitter
• YouTube
• Flickr
• Blogs/eNewsletters
• Google Alerts
• RSS Feeds
A Few Social Media Stats
Facebook (created 2004)
• 512 million active users, 250m log on daily
• 100,000 age 64+, 310,000 between 45-63
• 300,000 businesses now have FB fan pages, including
hundreds of school districts
• 25 million new members every month
LinkedIn (created 2003)
• 60 million members
--from whitehouse.gov
Feeds and Alerts
RSS (Really Simple Syndication or Rich Site
Summary) Feeds allow you to receive and organize
all your favorite websites and blogs, instead of
searching for them. Almost all news-related sites,
weblogs and other online publishers syndicate their
content as an RSS Feed to whoever wants it.
iGoogle
Pageflakes
Netvibes
Bloglines
Google Alerts (alerts via email)
Start Your Day with iGoogle...
Google Alerts
http://www.google.com/alert
Scary, Scary Places
Facebook, Twitter & YouTube
Higher Education on Social Media
Independent Schools on Social Media
White Plains Public Schools
935 fans
NYC Schools
10,000 fans
Boston Public Schools
1,500 fans
Queensbury UFSD
376 fans
New York State School Boards
National PTA
12,620 fans
Don't Let This Happen to You...
1,087 fans
School Districts/Schools on Facebook
• Durham, NC, Public Schools
• Anchorage School District
• Blue Valley Schools (Kansas)
• Taylor County Schools (Florida)
• Boston Public Schools
• Ferndale, Mich., Public Schools
• Richmond, Va., City Schools
• Pendleton, Ore., Schools
• Fort Worth, Tex., Independent SD
• Plano, Tex., Independent SD
• Portland, Ore., Public Schools
Akron Public Schools
Crestview (Convoy) Local Schools
Ohio School Boards Association (OSBA)
Ohio Hi-Point Career Center
Tri-Rivers Career Center
Elyria City Schools
South-Western City Schools
Lorain County JVS
Muskingum Valley ESC
Warren County Career Center
Pickaway-Ross Career and Technology Center
Butler Tech
Middletown City Schools
Miami Valley Career-Technology Center
To Tweet or Not to Tweet
Twitter in Public Education
@schoolpr/k12schools
Missouri Educators Twitter List
My Favorite Twitter List
Facebook to Twitter
Wisconsin Dept. of Public Instruction
Oak Harbor School District
Two parts:
1. district/professional
use
2. personal use
Facebook Disclaimers/Rules of Engagement
New York State Internet Safety Page
contact info
news releases for the press
All free:
http://bit.ly/
http://is.gd/
http://tinyurl.com/
Retweeting & Direct Messages
hashtag -- put in front of any
term or name. Great way to
follow conversations
Issuu
Photo Editing:
Snipshot (edit your photos online/alternative to Photoshop)
FixRedEyes -- fix red eye on photos online
Wikis:
Wetpaint Wikis
Wikispaces
Blog Platforms:
Wordpress
Blogger
Edublogs
Organization:
30 Boxes (online calendar)
Remember the Milk (online to-do list and task management)
Evernote (clipping favorite websites and saving online)
Writing:
Save the Words -- Vocabulary builder (hilarious and fun)
FreeDictionary
Gramlee (site that checks your grammar--not free)
Twitter tools:
Grouptweet – send private messages to specific groups using
Twitter
Mytweetmap – shows where tweets are coming from on a map
Twitter Search – search for terms and people on Twitter
Twitpic – Post photo links on Twitter
Twitter 101/A Special Guide
Make Use Of's The Complete Guide to Twitter
Free Webinars:
eSchoolNews
Classroom 2.0
Burrelles Luce