Social Platform by ARYAN
Social Platform by ARYAN
Social Platform by ARYAN
Platform
By :Aryan Dehimiwal
ECE (A)
23001003025
SOCIAL PLATFORM
Content
INTRODUCTION
WHAT IS SOCIAL MEDIA
WHY SOCIAL MEDIA IS IMPORTANT IN OUR LIFE?
HOW SOCIAL MEDIA WORKS
SOME EXAMPLE OF SOCIAL MEDIA
TYPES OF SOCIAL MEDIA
INTRODUCTION
*Social media, a form of mass media communications on the Internet (such as
on websites for social networking and microblogging) through which users share
information, ideas, personal messages, and other content (such as videos). Social
networking and social media are overlapping concepts, but social networking is
usually understood as users building communities among themselves while social
media is more about using social networking sites and related platforms to build an
audience
WHAT IS SOCIAL MEDIA ?
Social media refers to a variety of technologies that facilitate the sharing of ideas and
information among their users. From Facebook and Instagram to X platform (formerly
Twitter) and YouTube, more than 4.7 billion people use social media, equal to roughly
60% of the world's population.1 In early 2023, 94.8% of users accessed chat and
messaging apps and websites, followed closely by social platforms, with 94.6% of
users.
WHY SOCIAL MEDIA IS IMPORTANT IN
OUR LIFE ?
Share life updates and express our feelings openly
Connect with people, including family and friends
Build a professional network
Stay connected with the world around us
Provide outlets for self-expression
Share our perspectives effectively
For most of us, social media is an important part of our lives. Facebook, Twitter,
Instagram, WhatsApp, choose your favorite. Also, there is no denying that our days
are incomplete without these sites. In the year gone by, the importance of social media
was even more appreciated.
Since the year 2020 it has been quite a different life and unlike any of the previous
years in many aspects. With countries going under lockdown for months; our needs,
priorities, and lifestyle too had taken a shift. The way we earn, spend, learn, and even
socialize was unlike what we did before 2020. Since we couldn’t move out of our
homes for days or even months, internet and social media sites were our only resort. It
was during this time that we realized the real importance of social media and how
impactful it is on our lives
HOW SOCIAL MEDIA WORKS?
Since social media covers so many different types of websites and applications, the function
of these tools also varies. However, most social media sites start with a user creating a
profile, usually by providing a name and e-mail address. When a profile has been created,
users can create and share content. For example, an Instagram user with a new account can
take a picture and share it with the caption on their profile.
When a profile has been created, users can create and share content. For example, an
Instagram user with a new account can take a picture and share it with the caption on their
profile. In addition to creating content for your profile, social media users can find other users
whose content they want to follow or comment on. Depending on the type of social media
Social media often uses “feeds” to allow users to scroll through content. Social media
companies use algorithms that are based on user profile data to determine the content
that appears and the order in which it appears. Feeds will include content from
“followed” users, as well as from entities that pay to promote their content.
SOME EXAMPLE OF SOCIAL
PLATFORM
Negative Effects:
1.Distraction: Social media can be a significant source of distraction, leading to decreased productivity and focus on
academic tasks. Students may find it challenging to resist the lure of constant notifications and updates.
2.Cyberbullying: The anonymity provided by social media can lead to instances of cyberbullying, which can have
serious consequences for students' mental health and well-being.
3.Comparison and Self-Esteem Issues: Constant exposure to curated and idealized representations of others' lives
on social media can contribute to feelings of inadequacy, low self-esteem, and unrealistic expectations.
ADVANTAGES OF SOCIAL MEDIA
Connectivity and Communication
Global Reach: Social media enables instant communication and connection with
people around the world, breaking down geographical barriers.
Information and Awareness
News and Updates: Social media serves as a quick and accessible source of news
and information, keeping users informed about current events and trends.
Educational Resources: Platforms host educational content, tutorials, and resources,
facilitating learning and skill development.
1.Networking and Collaboration:
1. Professional Networking: Social media platforms, especially LinkedIn, provide opportunities for
professional networking, job hunting, and career development.
2. Collaborative Projects: Businesses and individuals can collaborate on projects, share ideas, and foster
innovation through social media.
2.Business and Marketing:
1. Brand Visibility: Businesses can use social media to increase brand awareness and reach a wider
audience.
2. Targeted Advertising: Social media platforms offer targeted advertising options, allowing businesses to
reach specific demographics and tailor marketing campaigns.
3.Entertainment and Creativity:
1. Content Creation: Users can express their creativity through various forms of content, such as videos,
images, and written posts.
2. Entertainment: Social media platforms serve as a source of entertainment, with a wide range of content,
including memes, videos, and user-generated content.
4.Support and Community Building:
1. Community Forums: Social media provides platforms for the creation and participation in communities,
where users with shared interests can connect and support each other.
DISADVANTAGES OF SOCIAL MEDIA
Privacy Concerns
Users may unknowingly share personal information that can be misused.
Privacy settings can be complex, leading to unintentional exposure of personal details.
Cyberbullying
Social media platforms can be breeding grounds for cyberbullying, leading to negative
impacts on mental health.
Anonymity on some platforms can embolden individuals to engage in harmful behavior
CONCLUSION
In navigating the landscape of social media, users must strike a balance between
harnessing its benefits and mitigating its drawbacks. This involves adopting
responsible online behaviors, being aware of privacy settings, practicing digital
literacy, and maintaining a healthy relationship with technology. While social media
has transformed the way we connect and share information, its effective and mindful
use is essential for maximizing its positive impact on individuals, businesses, and
society.
REFERENCE
*WWW.GOOGLE.COM*
*WWW.WIKIPEDIA.COM*
THANK YOU!!