Social

Platform
By :Aryan Dehimiwal
ECE (A)
23001003025
SOCIAL PLATFORM
 Content
 INTRODUCTION
 WHAT IS SOCIAL MEDIA
 WHY SOCIAL MEDIA IS IMPORTANT IN OUR LIFE?
 HOW SOCIAL MEDIA WORKS
 SOME EXAMPLE OF SOCIAL MEDIA
 TYPES OF SOCIAL MEDIA
 INTRODUCTION
*Social media, a form of mass media communications on the Internet (such as
on websites for social networking and microblogging) through which users share
information, ideas, personal messages, and other content (such as videos). Social
networking and social media are overlapping concepts, but social networking is
usually understood as users building communities among themselves while social
media is more about using social networking sites and related platforms to build an
audience
 WHAT IS SOCIAL MEDIA ?
Social media refers to a variety of technologies that facilitate the sharing of ideas and
information among their users. From Facebook and Instagram to X platform (formerly
Twitter) and YouTube, more than 4.7 billion people use social media, equal to roughly
60% of the world's population.1 In early 2023, 94.8% of users accessed chat and
messaging apps and websites, followed closely by social platforms, with 94.6% of
users.
WHY SOCIAL MEDIA IS IMPORTANT IN
OUR LIFE ?
 Share life updates and express our feelings openly
 Connect with people, including family and friends
 Build a professional network
 Stay connected with the world around us
 Provide outlets for self-expression
 Share our perspectives effectively
For most of us, social media is an important part of our lives. Facebook, Twitter,
Instagram, WhatsApp, choose your favorite. Also, there is no denying that our days
are incomplete without these sites. In the year gone by, the importance of social media
was even more appreciated.
Since the year 2020 it has been quite a different life and unlike any of the previous
years in many aspects. With countries going under lockdown for months; our needs,
priorities, and lifestyle too had taken a shift. The way we earn, spend, learn, and even
socialize was unlike what we did before 2020. Since we couldn’t move out of our
homes for days or even months, internet and social media sites were our only resort. It
was during this time that we realized the real importance of social media and how
impactful it is on our lives
 HOW SOCIAL MEDIA WORKS?
 Since social media covers so many different types of websites and applications, the function
of these tools also varies. However, most social media sites start with a user creating a
profile, usually by providing a name and e-mail address. When a profile has been created,
users can create and share content. For example, an Instagram user with a new account can
take a picture and share it with the caption on their profile.
 When a profile has been created, users can create and share content. For example, an
Instagram user with a new account can take a picture and share it with the caption on their
profile. In addition to creating content for your profile, social media users can find other users
whose content they want to follow or comment on. Depending on the type of social media
Social media often uses “feeds” to allow users to scroll through content. Social media
companies use algorithms that are based on user profile data to determine the content
that appears and the order in which it appears. Feeds will include content from
“followed” users, as well as from entities that pay to promote their content.
 SOME EXAMPLE OF SOCIAL
PLATFORM

This Photo by Unknown Author is licensed under CC BY

 TYPES OF SOCIAL PLATFROM
1. Social Networks: Facebook, Twitter, LinkedIn. Such types of Social Media are used to
associate with individuals (and brands) on the web. They help your business via
branding, social awareness, relationship building, customer service, lead generation,
and conversion
2. Bookmarking & Content Curation Networks: Pinterest, Flipboard: Opting for such
types of Social Media will help you find out, share, discuss, and save a variety of the
latest content and media that are trending as well. They are very helpful in channelizing
brand awareness for your business, plus, choosing this one to run different types of
Social Media Marketing campaigns will help you generate website traffic and customer
engagement
3. Blogging & Publishing Networks: WordPress, Tumblr, Medium
You should choose these types of Social Media networks for publishing, discovering and
commenting on articles, social media blogs and other content on the web.
Content marketing is one of the most powerful ways to target, attract, engage and
convert a target audience. It is going to be the base of successful online marketing
campaigns that play the most important role in conversion funnels of Digital Marketing
campaigns.

4. Interest-Based Networks: Goodreads, Houzz, Last.fm

You can use such types of Social Media networks for connecting with other people who have
the same sorts of hobbies or interests.
You can easily find the audiences who are interested in knowing more and more about the kinds
of products and services that you offer

5. Consumer Review Networks: Yelp, Zomato, TripAdvisor

Using Customer Review networks will help you find out, share and review different information about a
variety of products, services or brands.
 7 FUNCTION OF SOCIAL MEDIA
 *Social networks – Facebook, LinkedIn.
 Bookmarking sites – Pinterest, Flipboard
 Social news – Digg.
 Media sharing – Vimeo, YouTube.
*Microblogging – Twitter.
Social review sites – FourSquare, TripAdvisor, Yelp.
Community blogs – Tumblr, Medium.
 Sharing economy networks – Airbnb, Kickstarter, Pantheon.
 IS SOCIAL MEDIA GOOD OR BAD FOR
STUDENTS?
Students are more connected than ever before through social media, especially during
these difficult times, when they are physically distanced from their family, friends,
and peers. While social media provides many benefits, such as giving students
the chance to express themselves creatively, learning opportunities The chance to
connect with others, social media can also have a negative impact on students, both
physically and mentally. It is easy to become addicted, and research shows
that students who spend too much time on social media can suffer from poor sleep,
eye fatigue, negative body image, depression, anxiety, cyberbullying, and more
Positive Effects:
1.Connectivity and Networking: Social media allows students to connect with peers, teachers, and professionals
from around the world. This can facilitate collaboration, information sharing, and networking opportunities.
2.Educational Resources: Platforms like YouTube, Twitter, and Instagram can be used to access educational
content. Students can follow educational accounts, join groups, and participate in discussions to enhance their
learning.
3.Information and Awareness: Social media can be a valuable source of information and news, keeping students
informed about current events, trends, and developments in their fields of interests

Negative Effects:
1.Distraction: Social media can be a significant source of distraction, leading to decreased productivity and focus on
academic tasks. Students may find it challenging to resist the lure of constant notifications and updates.
2.Cyberbullying: The anonymity provided by social media can lead to instances of cyberbullying, which can have
serious consequences for students' mental health and well-being.
3.Comparison and Self-Esteem Issues: Constant exposure to curated and idealized representations of others' lives
on social media can contribute to feelings of inadequacy, low self-esteem, and unrealistic expectations.
 ADVANTAGES OF SOCIAL MEDIA
 Connectivity and Communication
 Global Reach: Social media enables instant communication and connection with
people around the world, breaking down geographical barriers.
 Information and Awareness
 News and Updates: Social media serves as a quick and accessible source of news
and information, keeping users informed about current events and trends.
 Educational Resources: Platforms host educational content, tutorials, and resources,
facilitating learning and skill development.
1.Networking and Collaboration:
1. Professional Networking: Social media platforms, especially LinkedIn, provide opportunities for
professional networking, job hunting, and career development.
2. Collaborative Projects: Businesses and individuals can collaborate on projects, share ideas, and foster
innovation through social media.
2.Business and Marketing:
1. Brand Visibility: Businesses can use social media to increase brand awareness and reach a wider
audience.
2. Targeted Advertising: Social media platforms offer targeted advertising options, allowing businesses to
reach specific demographics and tailor marketing campaigns.
3.Entertainment and Creativity:
1. Content Creation: Users can express their creativity through various forms of content, such as videos,
images, and written posts.
2. Entertainment: Social media platforms serve as a source of entertainment, with a wide range of content,
including memes, videos, and user-generated content.
4.Support and Community Building:
1. Community Forums: Social media provides platforms for the creation and participation in communities,
where users with shared interests can connect and support each other.
DISADVANTAGES OF SOCIAL MEDIA
 Privacy Concerns
 Users may unknowingly share personal information that can be misused.
 Privacy settings can be complex, leading to unintentional exposure of personal details.
 Cyberbullying
 Social media platforms can be breeding grounds for cyberbullying, leading to negative
impacts on mental health.
 Anonymity on some platforms can embolden individuals to engage in harmful behavior
 CONCLUSION
In navigating the landscape of social media, users must strike a balance between
harnessing its benefits and mitigating its drawbacks. This involves adopting
responsible online behaviors, being aware of privacy settings, practicing digital
literacy, and maintaining a healthy relationship with technology. While social media
has transformed the way we connect and share information, its effective and mindful
use is essential for maximizing its positive impact on individuals, businesses, and
society.
 REFERENCE
 *WWW.GOOGLE.COM*
 *WWW.WIKIPEDIA.COM*
THANK YOU!!