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    What Are The Advantages of Creating Brand Communities in Influencing Consumer Behavior Among Users of Harley Davidson

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    Saurabh Kulkarni 23
    Creating brand communities for Harley Davidson provides several key advantages: it increases brand awareness as more people talk about the brand; it gives the brand a personality by demonstrating its values and ethics; and it creates a sense of belonging among community members, encouraging social interaction and building customer loyalty. Brand communities also help gain brand reputation and allow the company to launch new products and expand its markets.

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    What Are The Advantages of Creating Brand Communities in Influencing Consumer Behavior Among Users of Harley Davidson

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    Saurabh Kulkarni 23
    21 views1 page
    Creating brand communities for Harley Davidson provides several key advantages: it increases brand awareness as more people talk about the brand; it gives the brand a personality by demonstrating its values and ethics; and it creates a sense of belonging among community members, encouraging social interaction and building customer loyalty. Brand communities also help gain brand reputation and allow the company to launch new products and expand its markets.

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    Creating brand communities for Harley Davidson provides several key advantages: it increases brand awareness as more people talk about the brand; it gives the brand a personality by demonstrating its values and ethics; and it creates a sense of belonging among community members, encouraging social interaction and building customer loyalty. Brand communities also help gain brand reputation and allow the company to launch new products and expand its markets.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    21 views1 page

    What Are The Advantages of Creating Brand Communities in Influencing Consumer Behavior Among Users of Harley Davidson

    Uploaded by

    Saurabh Kulkarni 23
    Creating brand communities for Harley Davidson provides several key advantages: it increases brand awareness as more people talk about the brand; it gives the brand a personality by demonstrating its values and ethics; and it creates a sense of belonging among community members, encouraging social interaction and building customer loyalty. Brand communities also help gain brand reputation and allow the company to launch new products and expand its markets.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    Q3.

    What are the advantages of creating Brand Communities in influencing consumer behavior among users
    of Harley Davidson.
     Brand awareness- The bigger your community, the more your brand will move. More people will
    talk about it, and even more people will be interested in what you do out of curiosity. This visibility
    gives you an opportunity to connect with new people.
     It gives personality to brand - Branding is another advantage of building a community. It is a way of
    demonstrating what your values, ethics and way of working are. The users will identify with you and your identity.
    That is one of the most valuable advantages of building a community.
     Sense of belongingness- often seen in communities, there is a sense of belongingness between the people of
    the communities. That help in creating brand loyalty of customers.
     Social interaction is encouraged – In a community, the interaction among users is encouraged. In this way,
    communication between client and company will also be encouraged, and you will be able to maintain a more
    solid relationship.
     Help in getting customer loyalty- Visitors will begin to associate with the brand and there will be
    a strong level of adherence. Some members even become brand ambassadors and broadcast its
    benefits in social networks.
     Gain brand reputation- A strong brand community is a great help for your business’ reputation. It will help
    you pave the way for launching new products, expanding to new markets or even creating new offers.

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