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    Key Consumer Insights From Market Research

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    Saurabh Kulkarni 23
    The document discusses a whiskey brand that lacks emotional connection with young consumers below age 30. It fails to connect with this group as they perceive the brand to be for older audiences. Additionally, the brand's packaging is dull and has not changed for many years, lacking vibrant colors. The document also notes the brand does not differentiate itself and has less visibility compared to its main competitor.

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    Key Consumer Insights From Market Research

    Uploaded by

    Saurabh Kulkarni 23
    18 views1 page
    The document discusses a whiskey brand that lacks emotional connection with young consumers below age 30. It fails to connect with this group as they perceive the brand to be for older audiences. Additionally, the brand's packaging is dull and has not changed for many years, lacking vibrant colors. The document also notes the brand does not differentiate itself and has less visibility compared to its main competitor.

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    The document discusses a whiskey brand that lacks emotional connection with young consumers below age 30. It fails to connect with this group as they perceive the brand to be for older audiences. Additionally, the brand's packaging is dull and has not changed for many years, lacking vibrant colors. The document also notes the brand does not differentiate itself and has less visibility compared to its main competitor.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    18 views1 page

    Key Consumer Insights From Market Research

    Uploaded by

    Saurabh Kulkarni 23
    The document discusses a whiskey brand that lacks emotional connection with young consumers below age 30. It fails to connect with this group as they perceive the brand to be for older audiences. Additionally, the brand's packaging is dull and has not changed for many years, lacking vibrant colors. The document also notes the brand does not differentiate itself and has less visibility compared to its main competitor.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 1

    Lack Emotional Connection

    • Majorly young consumers (<30)


    • Consumers perceive the brand to be of
    the older age group
    • Brand fails to connect with the young
    consumers

    “Officer”- A recognition
    Weak Packaging
    • Consumer prefer the work Officer than 3R’s • Lack of vibrant colours for packaging
    taste Repackaging • Perceived as dull brand
    • They feel relieved due to it after the
    Reposition • No change in packaging for many years
    hard work and struggle they did
    Reconnect

    New competitor for Bagpiper


    • Did not remain as a competitor to No Differentiation and less visibility
    • “Success” was the theme behind the
    Bagpiper due to poor youth connect
    previous communication
    • Imperial Blue competed with its • It didn’t portray the whiskey brand
    product in various age groups

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