Benchmarking Lecture
Benchmarking Lecture
Benchmarking Lecture
Organizational culture
Marketing strategies
Operational activities
Financial aspects
Human resource
Or any other aspect
Types of Benchmarking
Internal benchmarking
External benchmarking
Functional benchmarking:
Internal benchmarking
ADVANTAGES:
Comparative Advantages:
research to seek
world-class Discovering innovative
excellence by practices
comparing business
performance not Disadvantage:
only against
competitors but also Not suitable for every
against the best organisation
businesses operating
in different industry
Other Types of Benchmarking
Product Benchmarking
Process Benchmarking
Strategic Benchmarking
Current
performance of
the host for
variable ‘K’.
AT&T
Vs
XEROX
BENCHMARKING ESSENTIALS
Keep it legal;
Be willing to give what you get;
Respect confidentiality;
Keep information internal;
Use benchmarking contacts;
EXAMPLRY SPIDER CHART
FOR BENCHMARKING