Global Media Cultures Group 3A Report

Contemporary World
Global Media Cultures

GROUP 3
Bula . Palumpon . Gandia . Villena . Cabases . Fajardo. Remolona
Cultures of Globalization
- phenomenon referring to the experiences, values,
ideas and practices of people in everyday life which
influenced by religion, media, and city around the world
- makes the world a single country
- “The role of globalization is to homogenize all cultures,

and to turn them into commodified markets, and
therefore, to make them easier for global corporations
to control. Global corporations are even now trying to
commodify all remaining aspects of national cultures,
not to mention indigenous cultures.” – Jerry Mander
Media in Globalization Context
Media
- a means of conveying something, such as a
channel of communication
- technologies of mass communication
Types of Media
Broadcast Digital Internet Social

• Marshall McLuhan stated that "the medium is the message" and
"different media simultaneously extend and amputate human senses"
Television Cellphone
It is not a simple bearer of Along with the internet,
messages, it also shapes it has significantly
the social behavior of changed our lives.
users and reorient family
behavior.
Oral Papyrus Books Virtual

Global village
• A global village is the idea that people are

connected by easy travel, mass media and
electronic communications, and have become
a single community.
• Global village describes the phenomenon of

the entire world becoming more
interconnected as the result of the
propagation of media technologies throughout
the world.
Global village
• Economic journalist Thomas Friedman's

definition of the global village as a world
“tied together into a single globalized
marketplace and village”
• In 1960, McLuhan declared that television

was turning the world into a global village.
Cultural Imperialism
- also called “cultural colonialism”
- imposition by one dominant community

of various aspects of its own culture onto
another non- dominant community
- a process of social influence by which a

nation imposes on other countries its set
beliefs, values, knowledge and behavioral
norms as well as its overall style of life
Cultural Imperialism
- McDonald’s is the prime example
of cultural imperialism
- McDonald's key cultural

imperialism is the possibility that
American taste will crowd out local
cultures around the world. The
McDonaldization of the globe
applies not just its name, but to any
industry that applies the technique
of McDonald's on a large scale.
SOCIAL Media
Internet and Social Media – this two are proving the globalization of culture and ideas that move
in different directions.
Types of Social Media
Media Production Social Media
Positive Effects of Social Media

 Forms a communication and accessible to everyone
 Can disseminate information
 Can search many ideas and answer questions
Splinternet Cyberbalkanization
Democratic Party – reads liberal websites Vladimir Putin – Russian dictator that
Republican Party – reads conservative websites hired armies of social media

Negative Effects of Social Media “Consumers of Social Media must remain

vigilant and learn how to distinguish fact
 Echo Chamber precludes users from falsehood in a global media landscape.
 Making the users closed-minded
 Produce herd mentality
 Can easily spread Fake Information
Creation of Cyber Ghettos
A ghetto is a part of a city in which
members of a minority group live,
especially as a result of social, legal, or
economic pressure.
A lack of coordination and cooperation

regarding cyber security among nation
states could create “cyber security
ghettos” undermine the security of the
global cyber environment.
Creation of Cyber Ghettos
The same expensiveness that allows social
media to be a democratic force likewise
makes it a cheap tool of government
propaganda.
People must remain critical of mainstream

media and traditional journalism that may
also operate based on vested interest.
THANK YOU

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Contemporary World

Global Media Cultures

- makes the world a single country

- “The role of globalization is to homogenize all cultures,

Broadcast Digital Internet Social

Oral Papyrus Books Virtual

• A global village is the idea that people are

• Global village describes the phenomenon of

• Economic journalist Thomas Friedman's

• In 1960, McLuhan declared that television

- imposition by one dominant community

- a process of social influence by which a

- McDonald's key cultural

Media Production Social Media

Positive Effects of Social Media

Negative Effects of Social Media “Consumers of Social Media must remain

A lack of coordination and cooperation

People must remain critical of mainstream

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