FTU - Foreign Trade University - Le Thi Thanh Ngan
FTU - Foreign Trade University - Le Thi Thanh Ngan
FTU - Foreign Trade University - Le Thi Thanh Ngan
In real estate, the mantra is 'location, location, location’. For global brand
managers, it might be 'localise, localise, localise.‘
— A consultant-
The world got flat…[creating] a global, Web-enabled playing field that allows
for…collaboration on research and work in real time, without regard to
geography, distance or, in the near future, even language.
-A journalist-
Semi-Globalization
“There are three ways to add value in a world where differences
still matter: 3A strategies
ADAPTATION,
AGGREGATION and
ARBITRAGE.”
Pankaj Ghemawat
Because…
C
ulture
G eography
E
conomy
Chapter 2
International business (IB)
collectivism
- advocate the state ownership of the basic means
of production, distribution, and exchange: gas,
electricity, exchange rate,…
- benefit society as a whole, rather than individual
capitalists Karl Marx (1818-1883)
- Communism and social democrats
Individualism
an individual should have freedom in his own economic
and political pursuits
Aristotle - “individual diversity and private ownership are desirable”
(384-322 BC)
- democratic political systems free market economies
OCR
should be directly involved in decision making.
- Most modern democratic states practice
ACY
representative democracy where citizens periodically
elect individuals to represent them
Question: Presidential Election Process in USA
Totalitarianism is a form of government in which one person or
political party exercises absolute control over all spheres of human life and prohibits opposing
political parties
Totalitarianism