Chapter 4 - Social Media Marketing For Entrepreneurs

CHAPTER 6
SOCIAL MEDIA
MARKETING FOR
ENTREPRENEURS
by Amirul Zaharin Yusoff
MPU 22012 –
ENTREPRENEURSHIP
POLYTECHNIC VERSION
1
TOPIC
OUTLINES
Upon completing this course, students should
be able to :
1. Introduction to social media marketing.
2. Build online presence business using Facebook.
3. Build online presence business using Instagram.

COURSE LEARNING
OUTCOMES
Upon completing this course, students should
be able to :
1. Build the online business presence using the social media marketing. (P3, LD2) (A4, LD7)
SOCIAL MEDIA MARKETING FOR ENTREPRENEURS : INTRODUCTION TO SOCIAL MEDIA
MARKETING
1
“TO SOCIAL MEDIA
INTRODUCTION
“
MARKETING
4
SOCIAL MEDIA MARKETING FOR ENTREPRENEURS
MARKETING
Social
Media
Marketing
Social media marketing is the use of social media platforms
and websites to promote a product or service. Although the
terms e-marketing and digital marketing are still dominant in
academia, social media marketing is becoming more popular
for both practitioners and researchers.
5
MARKETING
USAGE PERCENTAGE
ADULT POPULATION IN MALAYSIA
Social SOCIAL
88%
MEDIA
Media 18%
Devices
41%
6
MARKETING
SOCIAL MEDIA MARKETING CAN HELP

WITH A NUMBER OF GOALS, SUCH AS:
Increasing
website
traffic. Improving
communication and
interaction with key
audiences
Raising brand awareness
Building conversions
Creating a brand identity
and positive brand
association
7
MARKETING
WORLD
MAP
3 1
USA
CHINA
2
INDI
A
8
MARKETING
Malaysia
Map
31.83 MILLION
Malaysian citizen
25.08 MILLION
Internet users
76 % Online shoppers
on Smart Phones
9
MARKETING
10
MARKETING
WHY SOCIAL MEDIA

RELEVANT FOR BUSINESS
11
MARKETING
A B
There are 2 products. Product A & Product B.
Both of these products are very good. Both can solve many of the
customers problems.
WHAT IS THE DIFFERENCES?

12
MARKETING
A B
Box B, no one knows

Box A, lot of people know.
even as good as Box A.
13
MARKETING
A B
... and here comes SOCIAL MEDIA

14
MARKETING
A B
Now, BOX a and BOX B can easily be recognized by customers.
Both are well known for being a recognizable brand.
15
MARKETING
INTRODUCTION ABOUT
BUSINESS CONCEPTS IN
SOCIAL MEDIA
KLT
(Know + Like + Trust)
Marketing
message as a base
for USP
16
MARKETING
KNOW + LIKE +
TRUST
KNOW
+
LIKE
+
TRUST BUYER
SELLER
17
MARKETING
18
MARKETING
UNIQUE SELLING
POINT (USP)
Based on the KLT concept, how do you
differentiate your product from existing
products?
The offer you offer needs to be better than

your competitors to get the attention of
prospects.
Cheap prices are not USP products unless you

are a supplier of goods.
19
MARKETING
What marketing messages need to emphasize to show your product

USP to market?
20
MARKETING
What is your USP marketing message marketing to market?
21
MARKETING
DESCRIPTION:

If you have a great product but fail to understand the
basic concept of 'know, like & trust', definitely the
product is just a product without a buyer.
The basis of this business is very important to give

participants a long-term advantage in the competition of
homogeneous products.
22
Choose Your Target 2
1 Good Product
Choose a SOCMED Marketing 4
3 Write a Plan
v
Find TARGET 6
$
$
5 Set Up SOCMED
v
Marketing Research 8
7 Get A Team Work
v
Set Business Goals 10
9 Create Your Ad
Campaign
v
11 Success
v
SOCIAL MEDIA MARKETING FOR ENTREPRENEURS : BUILD ONLINE PRESENCE BUSINESS USING
FACEBOOK
“PRESENCE BUSINESS
BUILD ONLINE
“
2 USING FACEBOOK
29
FACEBOOK
FACEBOOK
Facebook is the largest social networking site in the
world, with 750+ million active users as of July 2011.
Marketers can reach people by direct Facebook
advertising or by non-advertising avenues (social
media marketing and/or content marketing).
1.3 B/monthly user
2.27 B/monthly user
30
FACEBOOK
BUSINESS BASIC
CONCEPT IN
FACEBOOK
Marketing messages in ‘all media' &

‘story telling'
31
FACEBOOK
BUT, MAKE MONEY ON FACEBOOK

NOT AS EASY AS EXPECTED.
• FB is basically a social site rather than a site for business.
• Your product is one of thousands of products marketed through

FB.
• Only 3% of the total number of followers can see your post on

their wall.
• If you want to promote your product to demographic targets you

need to spend.
NOTHING IS FREE!
32
FACEBOOK
1. CREATE AN OPTIMIZED
LETS
FACEBOOK PAGE IN 8 STEPS
2. USE 9 PROVEN POST

FORMULAS TO
DRIVE ENGAGEMENT
DO 3. START GETTING ORGANIC

LIKES USING THESE 8
TACTICS
IT! 4. ANALYSE FACEBOOK

ANALYTICS FOR GROWTH
OPPORTUNITIES
33
FACEBOOK
1. CREATE AN OPTIMIZED FACEBOOK PAGE IN 8 STEPS

Get started at https://www.facebook.com/pages/creation/
i. Page Type: While there are six options, most small

businesses will only need to be concerned with two:
“Company, Organization, or Institution” or “Local Business
or Place.”
ii. Page Category: Choose the appropriate category for your

business.
iii. Page Name & Username: Enter your business or brand

name (& skip remaining steps)
iv. Facebook Icon: Use a simple logo or symbolic

representation of your business. Optimal size: 540 x 540
pixels.
34
FACEBOOK
v. Facebook Cover Photo: Make use of this prime real estate. It

can be change for seasonal events or to drive call to actions.
Get Sizes & Templates at Canva.com.
vi. Page Description: Add in the “about” section on your page.

Don’t sell, interact and connect. Include specific keywords and
a call to action. e.g. “Welcome to Complete Digital Marketing
Course Facebook Page! Like this page to connect with other
students, share your success stories and receive updates about
the best marketing strategies to grow your business.”
35
FACEBOOK
vii. Apps & Tabs: Cross promote other social media, collect email
sign ups, display blog posts, run competitions, customer
support, sell your products.
viii. Page Settings: No right or wrong settings. Should be based on

your personal needs
36
FACEBOOK
2. USE 9 PROVEN POST FORMULAS TO DRIVE ENGAGEMENT

Before you start driving people to your Page using the tactics in
the next section, you’ll need to post 2-3 updates on your page
for 2 reasons:
Give people a reason to like your page. Show the value and type of
posts they can expect to receive in future.
Supercharge your brand’s social word-of-mouth. Every

comment, “like,” and share you receive is another opportunity to
reach a new audience.
37
FACEBOOK
2. USE 9 PROVEN POST FORMULAS TO DRIVE ENGAGEMENT
1. Caption This Photo. This is fun and simple post that is 90% visual. The only text needed it “Caption
this!”. Find awesome photos using to share using Facebook search or Imgur.
2. Quotes. People love to share & Like quotes — especially whimsical or motivational quotes. Post a quote
as text or as a photo update. Find quotes photos quotes to share on Pinterest or create your own branded
post using Canva.
3. Native Video. Facebook loves video. Especially when it’s uploaded directly to Facebook (rather than a
link to YouTube or Vimeo) or even better Facebook Live. Use video to discuss new topics, summarise a
blog post or welcome people to your page. Reiterate call to actions in the post text.
4. Facebook Contest. Give people an incentive to like and share. Use a Facebook contest app like Gleam
or Wishpond or simply ask people to compete an action on a post. e.g. “like and share to win”, “caption to
win” Be sure to include details about the prize and closing date!
5. Questions. Questions are a great way to spark dialogue with fans. It is probably the easiest way and one
of the best methods to get people to respond to your posts. Be sure to reply! (Who is attending
[event]?, True or False: [fact], Today is [event]. How are you celebrating, What is for favourite [x]?)
38
FACEBOOK
2. USE 9 PROVEN POST FORMULAS TO

DRIVE ENGAGEMENT
6. Fill-in-the-Blanks. e.g. “If I had an unlimited marketing budget, I would ________”
7. Crowdsource For Answers. Rather than answering questions by yourself, why not get your fans to help
others who are in need of tips and advice. Simply, update your page with questions from fans.
8. Remember when [old fad/tradition]? Nostalgia is a great way to engage people. Use simple texts posts
or images to give people an opportunity to comment about their memories from that time period or how
thankful they are now that a certain fashion has gone out of style. Page mentioned: Do You Remember?
9. Repost Your Popular Content. Share your Blog posts, Youtube Videos, Quora Answers, Instagram pics
etc. that have already been successful on other platforms.
Bonus Tips
• Like Similar Pages. Fill your newsfeed with competitors posts so you can see what types of post are
getting engagement.
• Pin Posts. Give important posts more exposure. It’s great for competitions or posts you want many people
to see.
• Best Time to Post. After you have made several posts, review Facebook insights to see the the best time to
post to maximise engagement.
39
FACEBOOK
3. START GETTING ORGANIC LIKES USING THESE 10

TACTICS
Build a foundation of genuine and relevant “likes” using these 8 freestrategies:
Invite your Facebook friends on your personal

profile to like the business page.
Add business page as a workplace on your

personal profile.
Ask employees to business page as a workplace.
Share page on your personal profile (Hey

friends, this is my new page, please like!)
40
FACEBOOK
3. START GETTING ORGANIC LIKES USING THESE 10

TACTICS
Build a foundation of genuine and relevant “likes” using these 8 freestrategies:
Invite Gmail contacts to like your page

(Gmail>Contacts>More>Export).
Invite Linkedin contacts to like your page (

how to export linkedin contacts)
Use Facebook Groups to get likes. Join 5 relevant groups. Comment as your
personal profile. Like and comment on big threads and share links to your relevant
business Facebook posts.
Add a Facebook Like Box to Your Website. Get code by entering page url
here. Add to sidebar, contact us or thank you page.
41
FACEBOOK
4. ANALYSE FACEBOOK ANALYTICS FOR GROWTH

OPPORTUNITIES Consult Facebook Insights to find out which
types of posts resonate with your audience and
LIKES then post these more often!
Likes reveals the total number of people who have
liked your page within a specific time range and
also where the like happened (i.e. on page, page
suggestions, mobile, desktop, etc.) You can also
see a breakdown of paid vs. organic likes, as well
as how many people “unliked” your page.
1 5 Facebook Insights
Report to measure
Your Success
REACH
Reach is an important metric because it tells
you how many people have seen your posts.
2 PEOPLE
5
You can also see some positive engagement
metrics, such as likes, comments, and shares. People shows you the demographics of
your fan base. You can see things like
gender, location, language, and compare
people reached versus people engaged.
VISITS
Visits gives you a breakdown of which pages
(tabs) were visited (i.e. timeline, likes tab,
3 4 POSTS
Posts analyzes your content based on post
custom tabs, etc.) and also which referring sites type, targeting, total reach, time of day, and
(external) brought people to your Facebook engagement.
page.
42
FACEBOOK
Why are you running this ad (What is the 1 goal?)

ADS PLANNING How much are you going to spend on this ad?
What is your time from for this ad?
43
FACEBOOK
COPYWRITING
“ Copywriting is the act of writing text for the

purpose of advertising or other forms of
marketing. The product, called copy, is
written content that aims to increase brand
awareness and ultimately persuade a person or
group to take a particular action. “
44
FACEBOOK
OBJECTIVE
1. Attracting customers (DELICIOUS)

2. Purchase customer emotions (EMOTIONS)
3. Make customers remember our products (GLUED)
4. Make client regret if not buy (REGRET)
5. Make customers want to try (WANT)
45
FACEBOOK
TEASER
(pre-launch campaign)
A teaser campaign, also known as a pre-

launch campaign, is an advertising
campaign which typically consists of a series
of small, cryptic, challenging advertisements
that anticipate a larger, full-blown campaign
for a product launch or otherwise important
event.
46
FACEBOOK
SOFT SELL
(subtle, casual, or friendly sales message)
An advertisement or campaign that uses a

more subtle, casual, or friendly sales
message. This approach is the diametric
counterpart of a hard sell. Theorists have
examined the value of repetition for soft sell
versus hard sell messages, in order to
determine their relative efficacy.
47
FACEBOOK
HARD SELL
(direct, forceful, and overt sales message)
An advertisement or campaign that

uses a more direct, forceful, and
overt sales message. This approach
is the diametric counterpart of a soft
sell.
48
FACEBOOK
AIDA METHOD
(Attention, Interest, Desire, Action)
Interesting title
Creating brand awareness or affiliation with your product or
ATTENTION
service.
Ask a problem
INTEREST Generating interest in the benefits of your product or service, and sufficient interest
to encourage the buyer to start to research further.
Troubleshoot problem (Introduce product / service)

DESIRE for your product or service through an 'emotional connection', showing your brand
personality. Move the consumer from 'liking' it to 'wanting it'.
Important! Purchase order!

ACTION How to order / buy
Click the link in "bio" to place an order
WhatsApp / Telegram 49
FACEBOOK
DESCRIPTIVE KEYWORD
-EMOTIONAL TRIGGER-
Baru Proven Improved Gerenti
Free Tested Pure Best
Fresh Sure Sihat Natural
Refreshing Energizing Cantik Kualiti
Tertarik Selamat Advanced Senang
Convenient Cepat Instant Jimat
50
FACEBOOK
NLCI TECHNIQUE “Reduce information, create curiosity, let your

readers wonder. Force them to comment.
(No Link, Check Inbox). Enter some testimonials.”
force people to give

“Produk ini dah menjimatkan saya RM3400 akibat COMMENT!
kerosakan enjin kereta Axia tempoh hari. Siapa nak, sila
bagi komen ‘Saya Nak!’ di bawah”
all the commentator's friends will see comments

from me. So if there are 1300 Facebook friends,
they will see the comments that their friends leave to
“hai! Woot! Woot! komen Encik/Cik XXX, saya dah PM ya, me. So I got free marketing on 1300 new people!
di situ saya cerita maklumat lanjut.
Check inbox ok?”. GOTCHA!
51
FACEBOOK
Getting 'Comment' Is The Heart of Facebook.
• Let's say you have 50 Facebook friends (including Nadia)

• Nadia has 100 Facebook friends (including Zain)
• Zain has 200 other Facebook friends
• Jai is your closest friend, and Syikin is a close friend of Jai
how many will see your current ad status?
52
FACEBOOK
90% of TV viewers change 'channel' when there is an ad..

Everyone is exposed to 3000 ads daily!
Only 14% of us who believe in advertising.
78% of us believe in what other people 'recommend'
53
FACEBOOK
CLOSING
METHOD
ABC
(Always Be Closing)
FCR
(First Call Resolution)
54
FACEBOOK
ABC (ALWAYS BE CLOSING) CONCEPT

"Beg kami dihasilkan menggunakan jenis kulit lembu terpilih, dikelaskan
berdasarkan satu standard kelas premium dengan kualiti paling hebat di dunia.”
"Beg kami juga sebenarnya dilindungi oleh satu lapisan resin istimewa yang
bertindak melindungi beg daripada dimakan usia.”
"Oh, dan kain lapisan ini sebenarnya ditenun daripada egyptian cotton, kain cotton
paling eksklusif di dunia.”
"Jadi, cik puan nak beli

berapa unit?”
55
FACEBOOK
FCR (FIRST CALL RESOLUTION) CONCEPT

Make sure every time a customer calls, you will get the result. You can use this script.
“Jika nak terangkan pun macam panjang sangat.

Mungkin lebih baik jika kita jumpa. Encik boleh pegang,
tengok dan rasa sendiri produk ini.”
Anda boleh tambah skrip ini, “okay tak kalau kita

jumpa di ___ pada jam ___ ini?”
56
INSTAGRAM
3 “PRESENCE
BUILD ONLINE
BUSINESS USING “
INSTAGRAM
57
INSTAGRAM
INSTAGRAM
Instagram is an online photo sharing service. It allows you to apply
different types of photo filters to your pictures with a single click, then
share them with others. While is a rather basic service, Instagram's
simplicity has helped it gain widespread popularity.
25 M/monthly user
1 B/monthly user
58
INSTAGRAM
BUSINESS BASIC
CONCEPT IN
INSTAGRAM
Marketing messages in 'pictures' & 'captions'
59
INSTAGRAM
PICTURE
Beautiful and engaging pictures are very important in selling products on
Instagram
3 tips and tricks to take pictures like pro!
► Background
► Lighting
► Image composition - Rule of thirds
60
INSTAGRAM
FILTER GUIDES
probability to be probability to
seen comment
61
INSTAGRAM
TOP FILTER YANG FILTER YANG

MENAMBAH PELUANG MENGURANG PELUANG
VIEW & KOMEN VIEW & KOMEN
HIGHER
EXPOSURE
SATURATION
HIGHER
CONTRAST
AGE EFFECTS
WARM
TEMPERATURES
62
INSTAGRAM
LIGHTING
DARK BRIGHT
Bright light pictures can pull 24% more 'Likes'

63
INSTAGRAM
BACKGROUND
HIGH AMOUNT of LOW AMOUNT of

BACKGROUND SPACE BACKGROUND SPACE
Images with more empty background space make up 29% more
'Likes' 64
INSTAGRAM
SATURATION
MEDIUM LOW SATURATION

SATURATION
Images with low saturation generate 18% more ‘Likes’
65
INSTAGRAM
TEKSTUR
TEXTURED IMAGE SMOOTH IMAGE
Pictures with 'sharp' texture pull 78% more 'Likes'

66
INSTAGRAM
WARNA DOMINAN
MINIMAL DOMINANT HARD DOMINANT
Pictures with one dominant color pull 17% more 'Likes'

67
INSTAGRAM
TIPS / TRICKS : CAPTION

Use a prominent word (Eye-Catching Word) – PERCUMA, baru, cepat-cepat.
Ask OBJECTIVE questions – Ask questions that contain answers, not subjective
questions.
Contoh: * Blue or red is more attractive? (Objective)
* What color is interesting? (subjective)
CTA (Call to Action) – Give instructions to your follower what they need to do
Quotes – Use the 'quote' that is relevant to the image as a caption. If it gets to its
place, the message on the picture will be stronger and more effective.
68
INSTAGRAM
TREND #HASHTAG
gs by
Users create and use hashta
und
placing the number sign or po
sign # in front of a string of
ually
alphanumeric characters, us
in or
a word or unspaced phrase,
at the end of a message.
tters,
The hashtag may contain le
digits, and underscores
69
INSTAGRAM
KEYWORDS CREATE COMMUNITY

Instagram users search posts Build a community by creating
based on hashtags your own hashtag
SCAN FOLLOWER
Target your follower to use
product related hashtags
70
INSTAGRAM
TIPS / TRICKS : HASHTAG

Use 11 - 20 hashtags. Do not over 30 hashtags because your pictures will not go
out.
Make sure each post has all kinds of hashtags below;

► Unique hashtags created specifically for products and brands
► Trending Hashtags related to your product
► General hashtags for category purposes
If you do not want to look like spam hashtags, place 4-5 hashtags for one post
and change to new one after 30 minutes.
You can also place a hashtag in the comments field to undermine your caption
post.
71
INSTAGRAM
Aldo use 12 hashtags - brand, unique, trending, & general
72
INSTAGRAM
Examples of hashtags in the comments section do not disturb captions
73
INSTAGRAM
Avantstyle use 30 hashtags - brand, target follower, additional accessory, location,

trending, & general
74
INSTAGRAM
Search for target followers by using the hashtag

FOLLOWING method related to your product.
(I FOLLOW YOU) Do not leave general comments. Take some time to

understand the pictures posted before comments.
&
FOLLOWERS
(YOU FOLLOW I)
75
Copy Follower
Copy Follower of
competitor IG.
Informative Account
TARGETED Register an account is loaded with your
product information.
FOLLOWE After the follower reaches 5K - 10K, swap
R
review with your IG.
Copy Interest
STRATEGY
Copy likers & commenters from "HOT" Instagram legislation: Max 7500 following
post that have something in common with Instagram Tips: Follow and unfollow (Target
your product. 50 - 100 in one hour)
INSTAGRAM
5/3/1 TECHNIQUE:
Like FIVE photos + comments THREE photos = Can be ONE follower.
Before using the 5/3/1 technique, check your profile. Make sure you have at least
10 pictures related to you & product brands.
Search for target followers by using the hashtag method related to your product.
Do not leave general comments. Take some time to understand the pictures
posted before comments.
77
SOCIAL MEDIA MARKETING FOR ENTREPRENEURS : WHATSAPP
WHATSAPP
WhatsApp Messenger is a freeware and cross-platform messaging and
Voice over IP service owned by Facebook. The application allows the
sending of text messages and voice calls, as well as video calls, images
and other media, documents, and user location.
77% /monthly user
78
BUSINESS BASIC
CONCEPT IN
WHATSAPP
Marketing follow up in ‘all media' &
‘fast response'
# Believe It Or Not, We
Malaysians Are The World’s
Largest WhatsApp Users
79
Ta-daaa!
80
8 WHATSAPP PERSONALITY
Normally, every phone of an existing When we send whatsapp to a

dealer (whatsapp group), he will have group with 100 people, the
over 1000 phone numbers. probable look is 20-40(%).
Interestingly, only 200 you Whatsapp is a phone number

save their number, 800 still savings or we call it the most
remain unknown! amazing database in this
millennium.
Whatsapp is able to manipulate more

Whatsapp has taken
than 10 unlimited advertising
over sms software.
strategies for anyone.
If we use personal No need audience setting. No need to select

location. Because who sits in your waste, it's
whatsapp, directly to
definitely your closest prospect !!
target up just like that!
81
8 KNOWLEDGE FREE MARKETING

TECHNIQUES APPLY WHATSAPP
1. WEB
WHATSAPP
2. INVITE PROSPECT TO JOIN GROUP WHATSAPP
3. WASAP.MY
4. WHATSAPP + Instagram
5. WHATSAPP + Facebook Pages
6. WHATSAPP + Google Drive (Setup Form)
7. WHATSAPP + Bit.ly LINK
8. WHATSAPP EFFECT (BOLD, ITALIC, STRIKE

THROUGH)
82
1 - Web Whatsapp
• Whatsapp Web Application Is an Increasingly Popular Application.
• View your Whatsapp on your Laptop.
• Easy to type and save on Phone Batteries.
• Follow these 3 Steps:
On your laptop, go to In your phone anyway, go to settings, select
https://web.whatsapp.com/ whatsapp web + scan COMPLETE!
83
2 - Invite Prospect Join Whatsapp Group

• You can create Whatsapp group.
• Invite friends, join your Whatsapp group contacts.
• Follow these 5 steps:
1 2
3
4 5
84
3 - Wasap.My
• Use Mozilla or Chrome, press www.wasap.my
• Login and create your own wasap.my (eg http://zainizainudin.wasap.my)
• This link when you press, it will continue to login to my Whatsapp number.
• Only free for 5 links.
*This Wasap.my is not a feature of Whatsapp. Yet it

integrates with brilliant in whatsapp
85
4 - Whatsapp + Instagram
*Once you have wasap.my, use the link to place it on your Instagram profile.
• Click edit profile and enter the URL so people can click quickly and easily.
86
5 - Whatsapp + Facebook Pages

• Ability to enter the wasap.my URL every time you sell.
• Ability to enter the wasap.my URL in the contact.
* WhatsApp also be integrated excellently in FB. 87

6 - Whatsapp + GDrive
• Build Google drive Gform, you can place it in your booking form.
* Google Forms Google Drive software is also

capable of integrating well with wasap.my link.
88
7 – Whatsapp + Bit.ly
• Example URL link Whatsapp group - https://chat.whatsapp.com/CrdqNLWeho86fQQmZWmjFv
• Use Bit.ly to beautify this URL - http://bit.ly/BOOKINGMOZA2018
*Techniques for empowering Link

URLs. Go to www.bit.ly and Sign in
with Facebook
89
Bold CAPITAL LETTERS

Use bold *symbol*
8 - Trick Whatsapp Tilt LETTERS (italic)

Use _italic_ symbol
UNDERLINE LETTERS (strikethrough)

• Use the ~ strikethrough ~ symbol
90
FACEBOOK
Lunch breaks or people out of the office to Your customers may have plenty of free
WHEN IS relax. time and relax.
THE PERFECT TIME Ideal for you to do a little hard-sell or story

telling.
Ideal to do promotion about your product
because of high engagement is currently.
TO ADVERTISE Hard-sell here you can make sales like

promotions and explain in detail about your
Storytelling, attention of readers and buyers
to read more about your product.
ON FACEBOOK? products including prices and so on.
Force selling, putting a certain amount of
Prospect had time to make a payment or time to make prospects act and pay
went to the bank to make a payment. promptly.
1975 2018
e 8AM – 10AM 12PM – 2PM 4PM – 6PM 8PM – 10PM
or
b ef es
eiv
Time of your customer to office, class and so This is when most people will come home
ys
da e rr
e c
. 1960
on.
1997
from work.
3
2- tom
cus
a r y Not suitable for you to sell at this time. This time you can follow up on your
l
customers.
a
You can post something that is relax or a soft
s sell ad regarding your product.
This soft-sell technique is done more

smoothly and more to introduce, recite, tell
Because before they go home they can stop
by to the bank for a fee.
and do not look like you sell it.
Here the prospect will know about you and

your expertise that can help prospect
problems.
91
INSTAGRAM
IMPORTANT
MESSAGE •• If you do not successfully make a sale, do not despair!
ONCE Failure does not mean you failed FOREVER!
• Do, create and continue to make it SUCCESS!
• Diversify the technique and be creative!
• The important thing is TAKE ACTION!
• All this will not be useful if you DO NOT TAKE ACTION.
92
SOCIAL MEDIA MARKETING FOR ENTREPRENEURS : eUSAHAWAN PORTAL
Step 1: Browse the eU Portal at the beginning of each month

www.mdec.my/eusahawan
Click on the LOGIN button
YO
UC
LO AN
G N STA
OW RT
93
Step 2: Enter:
ID: Identity Card Number (No "-")

Password: Your choice
94
Step 3: My DASHBOARD ROOM
Participants will be able to see agile sales of entrepreneurs and attractive

offers from MDEC special for entrepreneurs.
95
Step 4: My PROFILEs column
Entrepreneurs are required to complete their personal details
96
Step 5: My BUSINESS Room (Part 1)
Entrepreneurs will be able to evaluate their business performance (daily and continuously for 6
months) by recording sales revenue and business expenses.
Note: Please record sales and daily expenses or at the beginning of each month.
97
Entrepreneurs are required to record their sales with supporting documents

such as receipts, balance sheets and others.
98
Entrepreneurs are required to record their expenses with supporting documents such as
receipts, balance sheets and others.
99
SOCIAL MEDIA MARKETING FOR ENTREPRENEURS : eUSAHAWAN SUCCESS STORY
• Successful entrepreneurs and meet the criteria set will

be featured to share their success story.
• This success story will also be used as a medium to

promote future programs.
• This success story will be testimony to the effectiveness

of the program.
• This success story will raise the credibility of an

entrepreneur.
100
Nama : Mohd Zaini Bin Zainudin Nama perniagaan: Moza Art Solution
Produk / Servis: Perkhidmatan Jurugambar
No. KP : 8xxxxx14xxx9 Tarikh mula perniagaan: 2013
Umur : 27 Facebook page: https://www.facebook.com/ceritamozaart/
Instagram: https://www.instagram.com/mozaartphotography/?hl=en
Alamat : xxxxxxxxSabak Bernam, Selangor
No. Tel : 013-xxxxxxx
Tarikh kelas eUsahawan : 1/10/2015
Lokasi kelas eUsahawan: Politeknik Banting
Nama pengajar: Nadia
LATAR BELAKANG
Pekerjaan: Perniagaan Sendiri
Jawatan Pekerjaan Tetap: Usahawan dan Pengasas Produk Kecantikkan
E
Pendapatan tetap: RM 20,000
L
Status Perniagaan Online: Sepenuh masa
Taraf Pendidikan: Sekolah Menengah

Keterangan : SPM
P
M
Status perkahwinan: Sudah berkahwin
A
Bilangan anak :2
X
Kaedah perniagaan sebelum eUsahawan: Facebook Page, Facebook Peribadi
Kaedah perniagaan selepas eUsahawan : Facebook Page, Instagram, Facebook Peribadi
E
Purata Jualan bulanan sebelum eUsahawan: RM6,000/bulan[online]|RM0/bulan [offline]
Purata Jualan bulanan selepas eUsahawan : RM20,000/bulan [online]|RM0/bulan [offline]
Cabaran hidup/ perniagaan: Persaingan dengan peniaga lain yang mengeluarkan jenis produk yang sama
101
Nama :
Nama perniagaan:
No. KP :
Produk / Servis:
Umur : Tarikh mula perniagaan:
Alamat : Facebook page:
[Gambar profil Website:
No. Tel : peserta] Instagram:
Tarikh kelas eUsahawan :
Lokasi kelas eUsahawan:
Nama pengajar:
E
[Gambar Facebook]
LATAR BELAKANG
L
Pekerjaan:
Jawatan Pekerjaan Tetap:
P
Pendapatan tetap:
Status Perniagaan Online:
Taraf Pendidikan:
M
A
Keterangan : [Gambar Website]
X
Status perkahwinan:
Bilangan anak :
Kaedah perniagaan sebelum eUsahawan:

Kaedah perniagaan selepas eUsahawan :
E
Purata Jualan bulanan sebelum eUsahawan: RM__/bulan[online]|RM__/bulan [offline]
Purata Jualan bulanan selepas eUsahawan : RM__/bulan [online]|RM__/bulan [offline] [Gambar Instagram]
Cabaran hidup/ perniagaan:
102

Chapter 4 - Social Media Marketing For Entrepreneurs

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CHAPTER 6

2. Build online presence business using Facebook.

3. Build online presence business using Instagram.

SOCIAL MEDIA MARKETING CAN HELP

Raising brand awareness

WHY SOCIAL MEDIA

There are 2 products. Product A & Product B.

WHAT IS THE DIFFERENCES?

Box B, no one knows

... and here comes SOCIAL MEDIA

Now, BOX a and BOX B can easily be recognized by customers.

Both are well known for being a recognizable brand.

The offer you offer needs to be better than

Cheap prices are not USP products unless you

What marketing messages need to emphasize to show your product

What is your USP marketing message marketing to market?

The basis of this business is very important to give

7 Get A Team Work

1.3 B/monthly user

2.27 B/monthly user

Marketing messages in ‘all media' &

BUT, MAKE MONEY ON FACEBOOK

• FB is basically a social site rather than a site for business.

• Your product is one of thousands of products marketed through

• Only 3% of the total number of followers can see your post on

• If you want to promote your product to demographic targets you

2. USE 9 PROVEN POST

DO 3. START GETTING ORGANIC

IT! 4. ANALYSE FACEBOOK

1. CREATE AN OPTIMIZED FACEBOOK PAGE IN 8 STEPS

i. Page Type: While there are six options, most small

ii. Page Category: Choose the appropriate category for your

iii. Page Name & Username: Enter your business or brand

iv. Facebook Icon: Use a simple logo or symbolic

1. CREATE AN OPTIMIZED FACEBOOK PAGE IN 8 STEPS

v. Facebook Cover Photo: Make use of this prime real estate. It

vi. Page Description: Add in the “about” section on your page.

1. CREATE AN OPTIMIZED FACEBOOK PAGE IN 8 STEPS

viii. Page Settings: No right or wrong settings. Should be based on

2. USE 9 PROVEN POST FORMULAS TO DRIVE ENGAGEMENT

Supercharge your brand’s social word-of-mouth. Every

2. USE 9 PROVEN POST FORMULAS TO DRIVE ENGAGEMENT

2. USE 9 PROVEN POST FORMULAS TO

6. Fill-in-the-Blanks. e.g. “If I had an unlimited marketing budget, I would ________”

3. START GETTING ORGANIC LIKES USING THESE 10

Invite your Facebook friends on your personal

Add business page as a workplace on your

Ask employees to business page as a workplace.

Share page on your personal profile (Hey

3. START GETTING ORGANIC LIKES USING THESE 10

Invite Gmail contacts to like your page

Invite Linkedin contacts to like your page (

4. ANALYSE FACEBOOK ANALYTICS FOR GROWTH

Why are you running this ad (What is the 1 goal?)

“ Copywriting is the act of writing text for the

1. Attracting customers (DELICIOUS)

A teaser campaign, also known as a pre-

An advertisement or campaign that uses a