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    Bloop

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    Mishu
    The document discusses a SWOT analysis and marketing strategy for an ice cream company called Bloop. It analyzes Bloop's strengths as quality products and competitive pricing, and weaknesses as decentralized management. Opportunities include growing ice cream demand, while threats include power issues and copycats. The strategy discusses segmentation targeting urban youth, a variety of products, and distribution through wholesalers and retailers to consumers.

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    Bloop

    Uploaded by

    Mishu
    110 views16 pages
    The document discusses a SWOT analysis and marketing strategy for an ice cream company called Bloop. It analyzes Bloop's strengths as quality products and competitive pricing, and weaknesses as decentralized management. Opportunities include growing ice cream demand, while threats include power issues and copycats. The strategy discusses segmentation targeting urban youth, a variety of products, and distribution through wholesalers and retailers to consumers.

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    The document discusses a SWOT analysis and marketing strategy for an ice cream company called Bloop. It analyzes Bloop's strengths as quality products and competitive pricing, and weaknesses as decentralized management. Opportunities include growing ice cream demand, while threats include power issues and copycats. The strategy discusses segmentation targeting urban youth, a variety of products, and distribution through wholesalers and retailers to consumers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    110 views16 pages

    Bloop

    Uploaded by

    Mishu
    The document discusses a SWOT analysis and marketing strategy for an ice cream company called Bloop. It analyzes Bloop's strengths as quality products and competitive pricing, and weaknesses as decentralized management. Opportunities include growing ice cream demand, while threats include power issues and copycats. The strategy discusses segmentation targeting urban youth, a variety of products, and distribution through wholesalers and retailers to consumers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    Presentation

    on Marketing
    SWOT Analysis
    Strength  Varieties of products.
     Committed to maintain the highest quality standard
     Competitive pricing.
     Good packaging.

    Weakness  Decentralized management system.


     Only managing director can take every decision.

    Opportunities  Demand of ice cream is very high and it is growing.

    Threats  Because of the poor power supply of the country storing the
    production in fridge is hampering.
     Some illegal companies are duplicating Bloops’ packaging.

    SWOT Analysis
     Bloop is trying to differentiate their position in market by
    providing verities of product and set of benefits.

    Value Proposition
    • To satisfy target customers Bloop making combination of
    products.

    New Offering
     A description of the key target buyer/end user.
     Competitive market segments the company will compete in.
     Distribution channels.
     The unique positioning of the company and its products
    versus the competition.
     The reasons why it is unique or compelling to buyers.
     Price strategy versus competition
     Marketing spending strategy with advertising and promotion.
     Possible research and development.

    Product Market Strategy


    Geographic Density - Urban ,suburban ,exurban ,rural.

    Demographic Age - Under 5, 5-50+

    Gender – Male & Female

    Religion- Muslim ,Hindu ,Christian & other.


    Behavioral Occasions - Regular occasion

    Benefits - Quallity

    STP (Segmentation Targeting Position)


    • Golden Harvest Ice-Cream Ltd. is the new entrant in the
    Bangladesh ice-cream industry with the brand BLOOP.
    The ice-cream industry in Bangladesh is growing steadily
    at around 12% every year and has been estimated at BDT
    10 billion in the fiscal year 2014-15. Golden Harvest has
    set up a brand new plant from Tetra Pack Sweden and is
    being operated under the supervision of a highly
    experienced Danish production manager. The brand
    offers around 40 various variants including sticks, cups,
    cones, calippo, sorbets, tubs, cakes and many more.

    Company Overview
    Polar
    Igloo
    Za N Zee

    Competitors
     Customer - Under 5, 5-50+
     Need - Different flavor and Various packaging
    shapes.
     Means -sticks, cups, cones, sorbets, tubs,
    cakes and many more.

    Define Product Market


    Producer Retailer

    Wholesaler

    Consumer

    Channel Strategy
    Producer Wholesaler Retailer Consumer
    • pp

    Rational for Perticular


    Distribution Method
    • Pricing objective of Igloo is to survive in the market and
    get maximum profit.
    • Pricing method:
    •  Comparing with other companies for the same kind of
    products it keeps the price same.
    •    For the unique product of the company it tries to get
    higher profit

    Pricing
     Good relationship with its consumer by not only
    manufacturing the highest quality product but also
    delivering the product by maintaining this high quality.
    To satisfy the ever changing needs of the customer. Bloop
    is launching regularly new ice creams and introducing
    new flavors.

    Vision

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