Team - Motor Sharks: Jay Mehta Shobhit Todi - Strategist Raghav Bansal Ashleen Kaur Tuli
Team - Motor Sharks: Jay Mehta Shobhit Todi - Strategist Raghav Bansal Ashleen Kaur Tuli
Team - Motor Sharks: Jay Mehta Shobhit Todi - Strategist Raghav Bansal Ashleen Kaur Tuli
Segmentation People and businesses who want Diesel engines and related technology around the
world
Customers expecting top quality design, manufacture, distribution network, service Strengths
Targeting and related technologies, including fuel systems, controls, air handling, filtration,
emission solutions and electrical power generation systems. 1. Leading manufacturer of Diesel Weakness
Engines 1.Heavy dependence on few suppliers
2. Consistent top line growth
2. Tough competition means limited
3. Strong R&D facility market share
4.Also has entered into related
Exceed expectations, consistently; Exceeding customer expectations by always being businesses like filters, turbochargers,
Positioning first to market with the best products batteries etc
SWOT
Opportunities
1.Opportunities in the Asian market Threats
2.Rise in the demand for Diesel engines 1. Intense competitive pressure
2. Rising labor wages in the U.S.
Competition For Cummins 3. Strategic joint ventures with Fluid
companies, OEM’s etc. 3. Potential Currency exchange losses
4. Growth in filtration market
5. Electrification sector
Detroit
Kirloskar Caterpillar
Engines
CONSTRUCTION EQUIPMENT INDUSTRY ANALYSIS
2nd largest employer and contributor to economic activity, employing more than
35 million people
50% of the demand for construction in India comes from Infrastructure sector
with rest of it coming from Industrial, Residential and Commercial development.
Electricity, telecom, roads and bridges, irrigation, and railways, including mass
rapid transit systems account for more than 80% of total planned spending of
$1Trillion
The different types of handling equipment can be classified into four major
categories: storage, engineered systems, industrial trucks, and bulk materials
handling
Currently, there are around 50 units in the organized sector for manufacturing
MHE in India, and several units exist in the small-scale sector as well
Given the Make In India initiative and the government’s focus on ease of doing
business, this industry presents several opportunities
AUTOMOBILE INDUSTRY ANALYSIS
Currently, the automotive sector contributes more than 7 percent to India’s GDP.
India is currently the fourth largest automobile market in the world with total sales of 29.07
million units in FY 2018
Mini cars and hatchback cars have been the mainstay for the automobile industry in India, with
share around 50 percent and growth of 6 to 7 percent between financial year 2014 and 2017.
The country’s domestic sales and exports in the automotive market saw a jump in almost all
the verticals
Through the Automotive Mission Plan, the National Electric Mobility Mission Plan (NEMMP),
and other initiatives, the government seeks to achieve two objectives—facilitate long-term
growth in the industry and reduce emissions and oil dependence
In the Automotive Mission Plan 2026, the government and industry set a target to triple
industry revenues, to $300 billion, and expand exports sevenfold, to $80 billion
Sales of electric two-wheelers are estimated to have crossed 55,000 vehicles in 2017-18
Business Model
EV segment &
parts for EV engine
Entering market in
2020, Creating
high presence by
India
2022 and leading
the segment by
2024
GTM
Tie ups with Tata
and other Growing market
companies which and need for
are investing alternative sources
highly in EV
Cabs &
Commercial
vehicles