The Apparel Market Overview 2009-2014
The Apparel Market Overview 2009-2014
The Apparel Market Overview 2009-2014
Breakdown of Apparel imports by type. Women’s wear in 2009 (USD 193 Million).
In 2014 (USD 228 Million)
Men’s wear in 2009 (USD 73 million) versus (USD 88 million) in 2014.
Children’s wear (USD 14 million USD) versus (USD 26 million).
In 2009, Others (USD 118 million) verses (USD 166 million) in 2014.
Source: Lebanese Customs.
Breakdown of Apparel imports by Country
Breakdown of Apparel Imports by Country in 2014. China (USD 163 million), Italy (USD 57 million)
Turkey (USD 56 million), Bangladesh (USD 34 million), India (USD 27 million), Morocco (USD 18 million),
Portugal (USD 18 million), Vietnam (USD 15 million), Romania (USD 12 million), Others (USD 106
million). Source : Lebanese Customs.
2014 conclusion !
(SAM)
Served Available Market
USD 686 million
Target Market
USD 59 million
Target Market
1-Retailers
2-Local Production
USD 80 million
(projection)
Traditionally, Arab tourists and Lebanese expatriates drove robust retail apparel sales in Lebanon. However, Lebanon’s
economic crisis and global travel restrictions due to the spread of COVID-19 have discouraged tourists from traveling to
Lebanon; the number of passengers traveling to the Beirut airport in the first half of 2020 fell by over 70 percent compared to
the first half of 2019.
Given that the local financial sector has imposed strict controls on capital outflows, experts predict a major decrease in apparel
exports to Lebanon and a slight increase in local production. Imports in the first half of 2020 have already fallen by 50 percent
compared to the same period in 2019. With the destruction of the Port of Beirut, analysts expect imports to fall even further.
SAM or Segmented Addressable Market or Served Addressable Market (the portion of TAM to target) is projected at USD 152
million.
Target Market is projected at USD 80 million.
References
• https://lb.usembassy.gov/wp-content/uploads/sites/200/Lebanon-CCG-2020-Final.pdf
• https://www.bankmed.com.lb/BOMedia/subservices/categories/News/20150515162619680.pdf
• https://oec.world/en/visualize/tree_map/hs92/import/lbn/all/show/2019/
• http://
industry.gov.lb/getattachment/PublicationsAndStudies/A-Study-on-Clothing-and-Textiles-Sector-in
-Lebanon2_TT.pdf?lang=en-US
• Targeting Retailers , Local Production and others would mainly be
from:
• https://lb.kompass.com
• https://5index.com/