Introducton To Operation Research
Introducton To Operation Research
Introducton To Operation Research
An Introduction
Dr. Harshad Sonar
Mail: [email protected]
Syllabus 2
Operations
The activities carried out in an organization.
Research
The process of observation and testing characterized
by the scientific method. Situation, problem statement, model
construction, validation, experimentation, candidate solutions.
Operations Research is a quantitative approach to decision
making based on the scientific method of problem solving.
What is Operations Research? 8
• Since the time Operational Research has expanded into a field widely
used in industries ranging from petrochemical to airlines, finances,
logistics and government.
• Now it has become an area of active academic and industrial research
• The techniques of Operational Research have been applied and proven
in many industries under different names.
For instance :-
• ‘Lean’ in manufacturing.
• ‘Supply Chain’ in logistics and
• ‘Yield Management’ in airlines.
1890 1900 1910 1920
Frederick Taylor
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•Henry Gannt •F. W. Harris •William Shewart
Scientific [Project Scheduling] [Inventory Theory] [Control Charts]
Management •Andrey A. Markov •E. K. Erlang •H.Dodge – H.Roming
[Industrial [Markov Processes] [Queuing Theory] [Quality Theory]
Engineering] •Assignment
[Networks]
• You may ask, “Why must we learn the Operations Research techniques?”
Here are a few motivating reasons:
• Organizations are becoming more complex, Huge numbers of choices and
relentless time pressures and margin pressures make the decisions you face
more daunting and more difficult.
• Environments are changing so rapidly that past practices are no longer
adequate. Meanwhile, new enterprise applications and software are
generating massive amounts of data – and it can see like an overwhelming
task to turn that data into insight and answers.
• The costs of making bad decisions have increased.
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Operations Research Helps 22
II.IN INDUSTRY
• Applications of operations research in the area of management
1. Production Management : The production manager can apply OR methods for
• The remunerative policy with regard to time and piece rate.
• Determination of optimum product mix.
• Production, scheduling and sequencing the production run by allocation of
machines.
• Work study operation including time study.
• Selecting plant location and design of the sites.
• Distribution policy.
• Loading and unloading facility for road transportation.
• Maintenance crew sizes.
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2. MARKETING MANAGEMENT
• The marketing manager can apply OR method for
• Product selection, timing and formulation of competitive
strategies.
• Marketing research.
• Distribution strategies.
• Sales forecasting.
• Sales promotion.
• Selection of advertising media and terms of cost and time factor
• To find optimum number of Salesmen.
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3. FINANCIAL MANAGEMENT
• The financial manager can apply OR method for
• Apply cash flow analysis for capital budgeting.
• Formulate credit policies, evaluate credit risks.
• Determine optimum replacement strategies.
• Frame claim and complaint procedures.
• Frame policies regarding capital structure.
• Long range capital requirement.
• Investments portfolio.
• Dividend policies.
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4. PERSONAL MANAGEMENT
• The personal manager can apply OR method for
• Forecasting the manpower requirement, framing of recruitment
policies, assignment of jobs to machines or workers etc.
• Selection of suitable personnel with due consideration for age,
education skills training etc.
• Determination of optimum number of persons for each service centre.
• The promotional policies.
• Mixes of age and skills.
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5. PURCHASE DEPARTMENT
• The purchased department can apply OR method for
• Determining the quantity and timing of purchase of raw
materials, machinery etc.
• Bidding policies.
• Rules for buying and supplies under varying pries.
• Equipment replacement policies.
• Determination of quantities and timing of purchases.
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7. MANUFACTURING DEPARTMENT
• The manufacturing department can apply OR method for :
• Inventory control
• Projection marketing balance.
• Production scheduling
• Production smoothing.
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8. ACCOUNTING DEPARTMENT
• The accounting department can apply OR method for
• Cash flow and fund flow planning.
• Credit policy analysis.
• Planning of delinquent account strategy.
Stages of Development of Operations Research 43
Model
Procedure
Find
a Solution
Establish
a Procedure
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The Situation 48
• May involve current operations or proposed
developments due to expected market shifts
• May become apparent through consumer
Situation
complaints or through employee suggestions
• May be a conscious effort to improve efficiency or
respond to an unexpected crisis
Data
Data
Model
Example: Define relationships between individual nurse assignments and
preference violations; define tradeoffs between the use of internal
and external nursing resources.
Solving the Mathematical Model 51
Example: Collect input data -- nurse profiles and demand Solution Tools
requirements; apply algorithm; post-process results
to get monthly schedules.
Implementation 52
• Strategic planning
• Supply chain management
• Pricing and revenue management
• Logistics and site location
• Optimization
• Marketing research
Applications Areas (cont.) 56
• Scheduling
• Portfolio management
• Inventory analysis
• Forecasting
• Sales analysis
• Auctioning
• Risk analysis
Examples of OR Applications 57
Linear Programming
Queuing Theory
Sequencing
Transportation Problems
Integer Problems
Assignment Problems
Decision Theory and Games Theory
Replacement Problems
Symbolic Logic
Applıcatıons of O.R. 72
Transportatıon and Travel
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Retaılıng
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Health
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Fınancıal Servıces
OR practitioners address
issues such as portfolio
and risk management,
planning and analysis of
customer service. They are
widely employed in Credit
Risk Management—a vital
area for lenders needing to
ensure that they find the
optimum balance of risk
and revenue.
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Government
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Advantages of OR 78
• Provides a tool for scientific analysis
• Provides solution for various business problems
• Enables proper deployment of resources
• Helps in minimizing waiting and servicing costs
• Enables the management to decide when to buy and how much to
buy?
• Assists in choosing an optimum strategy
• Renders great help in optimum resource allocation
• Facilitates the process of decision making
• Management can know the reactions of the integrated business
systems
• Helps a lot in the preparation of future managers
Limitations of OR 79
• The inherent limitations concerning mathematical expressions
• High costs are involved in the use of O.R. techniques
• O.R. does not take into consideration the intangible factors
• O.R. is only a tool of analysis and not the complete decision-
making process
Other limitations
• Bias
• Inadequate objective functions
• Internal resistance
• Reliability of the prepared solution
Limitations of Operations Research 80
Thank You