Questionnaire Design
Questionnaire Design
Questionnaire Design
Questionnaire Design
What Is A Questionnaire?
A tool for collecting information
to describe, compare, or explain
an event or situation, as well as,
knowledge, attitudes, behaviors,
and/or sociodemographic
characteristics on a particular
target group.
Questionnaire General Format
Self-completed
Postal Electronic
No method consistently outperforms others
The Questions or Items
• Are the focus on any survey or
questionnaire
• It is crucial to know how to ask
the questions in written and
spoken form
• The way you ask the questions
determines the answers
Quality aims in survey research
Goal is to collect information that is:
• Valid: measures the quantity or concept that is supposed to
be measured
• Reliable: measures the quantity or concept in a consistent
or reproducible manner
• Unbiased: measures the quantity or concept in a way that
does not systematically under- or overestimate the true
value
• Discriminating: can distinguish adequately between
respondents for whom the underlying level of the quantity
or concept is different
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Steps to design a questionnaire:
1. Write out the primary and secondary aims of your
study.
2. Write out concepts/information to be collected that
relates to these aims.
3. Review the current literature to identify already
validated questionnaires that measure your specific
area of interest.
4. Compose a draft of your questionnaire.
5. Revise the draft.
6. Assemble the final questionnaire.
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Question types
• Open / closed
• Single / multiple
response
• Attitudinal / opinion
questions
• Filtering / routing
Questions Format
• Open questions - more
information but difficult to
codify, enter, and analyze
• Closed questions - less
information but easy to
codify, enter, and analyze
An effective questionnaire…
Asks relevant questions Question
Food
Questio
• Questions that will provide the answers to the n1