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    Questionnaire Design

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    REHANRAJ
    A questionnaire is a tool used to collect information about events, situations, knowledge, attitudes, behaviors, and demographics of a target group. There are different formats for questionnaires, including self-administered, in-person, and telephone interviews. Questions are the focus of any survey and must be carefully worded to elicit valid, reliable, and unbiased responses that can distinguish between respondents. An effective questionnaire asks relevant questions, gets valid responses, and aims for a representative sample through purposeful, concrete, and conventional language.

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    Questionnaire Design

    Uploaded by

    REHANRAJ
    26 views15 pages
    A questionnaire is a tool used to collect information about events, situations, knowledge, attitudes, behaviors, and demographics of a target group. There are different formats for questionnaires, including self-administered, in-person, and telephone interviews. Questions are the focus of any survey and must be carefully worded to elicit valid, reliable, and unbiased responses that can distinguish between respondents. An effective questionnaire asks relevant questions, gets valid responses, and aims for a representative sample through purposeful, concrete, and conventional language.

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    7. Questionnaire Design

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    A questionnaire is a tool used to collect information about events, situations, knowledge, attitudes, behaviors, and demographics of a target group. There are different formats for questionnaires, including self-administered, in-person, and telephone interviews. Questions are the focus of any survey and must be carefully worded to elicit valid, reliable, and unbiased responses that can distinguish between respondents. An effective questionnaire asks relevant questions, gets valid responses, and aims for a representative sample through purposeful, concrete, and conventional language.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    26 views15 pages

    Questionnaire Design

    Uploaded by

    REHANRAJ
    A questionnaire is a tool used to collect information about events, situations, knowledge, attitudes, behaviors, and demographics of a target group. There are different formats for questionnaires, including self-administered, in-person, and telephone interviews. Questions are the focus of any survey and must be carefully worded to elicit valid, reliable, and unbiased responses that can distinguish between respondents. An effective questionnaire asks relevant questions, gets valid responses, and aims for a representative sample through purposeful, concrete, and conventional language.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    7.

    Questionnaire Design
    What Is A Questionnaire?
    A tool for collecting information
    to describe, compare, or explain
    an event or situation, as well as,
    knowledge, attitudes, behaviors,
    and/or sociodemographic
    characteristics on a particular
    target group.
    Questionnaire General Format

    • Self-administered (by mail or


    personal contact)
    • In person (face-to-face)
    • Telephone interviews
    Types of questionnaire

    Self-completed

    Postal Electronic
    No method consistently outperforms others
    The Questions or Items
    • Are the focus on any survey or
    questionnaire
    • It is crucial to know how to ask
    the questions in written and
    spoken form
    • The way you ask the questions
    determines the answers
    Quality aims in survey research
    Goal is to collect information that is:
    • Valid: measures the quantity or concept that is supposed to
    be measured
    • Reliable: measures the quantity or concept in a consistent
    or reproducible manner
    • Unbiased: measures the quantity or concept in a way that
    does not systematically under- or overestimate the true
    value
    • Discriminating: can distinguish adequately between
    respondents for whom the underlying level of the quantity
    or concept is different

    6
    Steps to design a questionnaire:
    1. Write out the primary and secondary aims of your
    study.
    2. Write out concepts/information to be collected that
    relates to these aims.
    3. Review the current literature to identify already
    validated questionnaires that measure your specific
    area of interest.
    4. Compose a draft of your questionnaire.
    5. Revise the draft.
    6. Assemble the final questionnaire.
    7
    Question types
    • Open / closed
    • Single / multiple
    response
    • Attitudinal / opinion
    questions
    • Filtering / routing
    Questions Format
    • Open questions - more
    information but difficult to
    codify, enter, and analyze
    • Closed questions - less
    information but easy to
    codify, enter, and analyze
    An effective questionnaire…
    Asks relevant questions Question
    Food
    Questio
    • Questions that will provide the answers to the n1

    research topic in question 2


    3

    Gets valid responses
    • Responses given reflect the respondent’s actual
    opinions


    Survey
    Survey
    Gets a representative response report
    report
    • Makes it more reliable to infer the findings to
    wider population
    How to make the Questionnaire
    More Effective
    • Ask purposeful questions
    • Ask concrete questions
    • Use time periods based on
    importance of the questions
    • Use conventional language
    • Use complete sentences
    • Avoid abbreviations
    • Review questions with
    experts and potential
    respondents
    • Use shorter questions
    • Avoid two-edged questions
    • Avoid negative questions
    • Adopt/adapt questions used
    successfully in other
    questionnaires
    Ordering your questionnaire
    • Place easy, non-challenging questions first
    • Key filter questions should go in early.
    • Use a funnel structure
    – Go from basic to more in depth.
    – General questions before specific questions.
    – Go from the least sensitive to the most sensitive
    questions.
    – But – try and put important questions in before the
    end.
    Ordering your questions
    • Ask for suggestions for improvement at the
    end.
    • Check for leading questions.
    • Add prompts where required.
    • Order of questions can impact heavily on the
    amount of time it takes for the respondent to
    complete the questionnaire.

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