A Service Customer: Jia Jaiwanti
A Service Customer: Jia Jaiwanti
A Service Customer: Jia Jaiwanti
- A Service Customer
Presented To: Presented By:
Prof. Shahir Bhatt Amish Mandaliya(B_26)
Nagajan Lagdhir (B_23)
Question - 01
• Identify each of the services that Jia
had used or planning to use.
• Categorized them according to the
nature of the respective underlying
process.
Services Used By Jia
1. Renting, 9. Language laboratory,
2. Whether forecast by FM 10. Hair dresser,
Radio, 11. Cleaning and ironing of
3. Mailing service, clothes (Used and planning
4. Public Transportation, to use),
5. Burger from Food vendor, 12. Mobile bill payment
through credit card,
6. Educational services,
13. Reminder service by dentist,
7. Lunch,
14. Home delivery of pizza,
8. ATM,
●
Renting,
●
Public Transport,
●
Burger from Food vendor, ●
Cleaning & Ironing
●
Lunch of Clothes
●
Hair Dresser,
●
Delivery of Pizza
People Possession
Processing Processing
Mental
Information
Stimulus
Processing
Processing
●
Whether forecast by FM
●
Educational services, Radio,
●
Mailing Services,
●
Language Laboratory, ●
ATM Service,
●
Reminder by Dentist ●
Mobile bill payment
through Credit Card
Question - 02
• What need is she attempting to satisfy in each
instance? What proportion of these service involved
(a) self – service
(b)some degree of customer involvement with the
production process
(c) dependence on the service provider.
• Where do you find more potential for self – service,
and what would be the implication for a customer
and a supplier ?
Service Need Self - Service Dependence Mixture Of
On Service Both
Provider
Differences
• Store Ambiance
• Employee Behavior towards
the customer
What could each learn by studying the other ?