Materi - Amelia Hendra Siloam Hospital (Maximaizing Profit)

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Maximizing Profit at Hospital in the New Normal

Presented by: Amelia Hendra

Commercial Group Head of Patient Experience


Siloam Hospitals Group
39
HOSPITALS
Siloam’s Normal Operations

169 Operating
Procedures
Theatre
1,478 Medical Rehab
Treatments

649 Emergency
Visits 475 Inpatient
Admissions

257 Haemodialysis
Cycles 16,599 Laboratory
Test
A Day
in Siloam
29 Cath
Cases
Lab
1,240 Radiology
Images

371 MCU
Patients 6,784 Outpatient
Visits

8,623 Drug
Prescriptions 29 Deliveries
Change in Customer Behavior

Everything
Technology “No Time”
Digitalization:
- MySiloam
- Telemedicine
Convenience
is Currency - Drug-delivery
Health
Online
Conscious

The Most
Stressed
Generation
Drive Offline
Through
Red Carpet
Word of
Mouth Need
High Certainty
Expectations
Brand Brand
Loyalty Value
Millennials : 35% of our market
Change in Customer Behavior – The New Normal

Touchless
Everything
Technology “No Time”
Digitalization:
- MySiloam
- Telemedicine
Convenience
is Currency - Drug-delivery
Safety
Online
Conscious

The Most
Stressed
Generation
Drive Offline
Through
Red Carpet
Word of
Mouth Need
High Certainty
Expectations
Brand Brand
Loyalty Value
Millennials : 35% of our market
HOSPITAL PROFIT
Types of Hospitals & Business Models
Hospital Types Based on Organizational Goals Business Models

The objective function of a hospital varies


with the type of hospital.
Doctors as Partners
DEFINITION

1 2
NOT-FOR-
PROFIT
PROFIT
Hospital Doctors as Employees
Hospital

DIFFERENTIATORS:
With or Without BPJS
1. Culture
2. Tax Status
3. Operational Discipline
4. Financial Pressure
5. Scale
6. Competitive Edge
Boosting Top Line
List of Strategies Focus

1 Patient Safety

2 Patient Experience

Retaining existing business through


3 Big Ticket Items
Revive Existing
Business
building trust and communicating
safety for both patients and
medical staff

7 Boosting
Top Line
Strategies
5
4 Conversion

Physician Network
Innovation
Driving new business opportunities
through product development and
doing things that we have never done
before

6 Casemix

7 Other Revenue Streams


Boosting Top Line & Managing Cost
Reviving Existing Business Innovation Actions to Manage Cost

Action Types
Teleconsultation

Siloam@Hotel
Clean & Safe Physicians Manpower Supply System
Hospital Relationship Planning Chain Efficiencies

Siloam@Home

Consulting & Non- Core Others


International Intellectual Property Business
Program
Investing in The Right Cs
9

Choice
8 1

Customer
Consistency
(patient)

10

7 2

Commitment Clinical
Champion

5
3

Capability Cost
4

Content

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