FS Chapter3.Homebody Escapade

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HOMEBOD

Y ESCAPADE
A Feasibility Study of a Fitness
Industry Business Proposal
MANAGEM
ENT
ASPECTS
ORGANIZATIONAL
STRUCTURE
The organizational structure we used for the business is divisional structure. The divisional
structure is a type of organizational structure that groups each organizational function into a division.
The manner of division here is we distinguished every activities as different departments in which it
has its own accounting, research and development, marketing, customers service, and maintenance.
We also make a department for administrative and finance that will responsible for human resource,
procurement, accounting, public relation, training, and legal.
OPERATIONAL MANAGEMENT
STRUCTURE President

Bowling Team Rope Course Team Indoor Skydiving Indoor Climbing Indoor Surfing Team Indoor Shooting Indoor Archery Administration and
Leader Leader Team Leader Team Leader Leader Range Team Leader Team Leader Finance division

Research & Research & Research & Research & Research & Research & Research &
Human Resource
Development Development Development Development Development Development Development

Accounting Accounting Accounting Accounting Accounting Accounting Accounting Procuremnet

Marketing Marketing Marketing Marketing Marketing Marketing Marketing Accounting

Customer Services Customer Services Customer Services Customer Services Customer Services Customer Services Customer Services Public Relation

Safety and Safety and Safety and Safety and Safety and Safety and Safety and
Training
Maintenance Maintenance Maintenance Maintenance Maintenance Maintenance Maintenance

Legal
Security Security Security Security Security Security Security
PRINCIPAL
STOCKHOLDERS
OF THE BOARD
Chairman of the Board
OF
Archille L. Joseph

DIRECTORS
Kate Rodimay
Board Members Blessie Iris Yu
Lumantao Canlapan
THE EXECUTIVE
COMMITTEE
Chief
Executive
Officer

Executive
Assistant

Chief Chief
Chief Financial
Secretary Marketing Operations
Officer
Officer Officer
FUNCTIONS AND
RESPONSIBILITIES
Chairman of the Board Board Members
DI
B • head of the Board of • Advance the RE
Directors organization`s mission
O • focus on the strategic • Fulfill legal and fiduciary CT
A matters responsibilities O
R • provides leadership to • Hire and oversee the R
the firm`s executive and senior executive
D employees • Recruit exceptional new S
O • leads the big-picture members
decisions • Adopt sufficient
F communication tools
• Setting general
company goals
FUNCTIONS AND
E
CEO RESPONSIBILITIES
Executive Assistant
Chief financial
officer
Chief marketing
officer
Chief operations
officer
C
• Individuals that are • Provide • CFOs manage all • These individuals • COOs administer
the top manager of sophisticated aspects related to oversee a complex
X a company.
• Creating and
calendar
management for
money and
accounting within a
company's
marketing strategy.
operations within a
company or
O
CEO. business or • CMOs help business.
EC implementing
organization, vision
and direction.
• Act as a liaison
and provide
company.
• They create
position a
company or
• The COO decides
which data to
M
U • Leading, guiding
and evaluating
executive leaders
support to the
Board of Directors.
• Complete a broad
budgets and
financial strategies
and implement
product toward
their target
audience,
analyze in order to
ensure a smoothly
run business and
M
TI • Soliciting guidance
from Board of
variety of
administrative
tasks that facilitate
systems to track
and manage a
company's funds.
differentiate a
brand from the
competition and
which changes to
implement whencH
problems occur.
IT
Directors
V • Creating an
organization that
the CEO’s ability to
effectively lead the
• Often, CFOs bring
valuable high-level
oversee the
execution of a
company's
TE
will grow and organization. accounting and
E flourish • Serve as the
primary point of
finance skills to a
company's
marketing strategy.
E
contact for internal management team.
and external
constituencies on
all matters
pertaining to the
CEO.
THE
MANAGEMENT
Chief
TEAM
Executive
Officer

Executive
Assistant

Chief Chief
Chief Financial
Secretary Marketing Operations
Officer
Officer Officer

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