Aristotle'S Communication Model: FEBRUARY, 2022 Group 1

GROUP 1 FEBRUARY, 2022
ARISTOTLE'S COMMUNICATION
MODEL
S
A M OGU I
A R C EN O
AR R I Z A
AD O
AU ME N T
C ABA L E
O
CA MA CH
CAMPO
MANDIN
L
MAUREA
Communication Model FEBRUARY, 2022
WHAT IS A MODEL?
* A model is a tool that is commonly used to represent
any idea, thought, or concept in a more straightforward
manner using diagrams, visual representations, and etc.
* A model can go a long way toward simplifying and

clarifying any topic.
* A model makes it simple to comprehend a process and

draw conclusions from it.
Aristotle's Model of Communication FEBRUARY, 2022
Who is Aristotle? Aristotle, Greek Aristoteles, (born 384 bce, Stagira,

Chalcidice, Greece—died 322, Chalcis, Euboea), ancient
Greek philosopher and scientist, one of the greatest
intellectual figures of Western history. He was the author
of a philosophical and scientific system that became the
framework and vehicle for both Christian Scholasticism
and medieval Islamic philosophy.
Aristotle, a great philosopher initiative the earliest mass

Who is Aristotle? communication model called “Aristotle’s Model of
Communication”. He proposed model before 300 B.C
who found the importance of audience role in
communication chain in his communication model. This
model is more focused on public speaking than
interpersonal communication.
Aristotle Model is mainly focused on speaker and speech. It can be

broadly divided into 5 primary elements: Speaker, Speech,
Who is Aristotle? Occasion, Audience and Effect.
The Aristotle’s communication model revolves around the speaker

as the main concept of this theory, The speaker plays the most
important role in communication and it is the only one who holds
the responsibility to influence his/her audience through public
speaking. It is the speaker’s role to deliver a speech to the
audience.
The audience is passive, influenced by the speech. This

Who is Aristotle? makes the communication process one way, from speaker
to receiver.
Example: Alexander gave brave speech to his soldiers in

the war field to defeat Persian Empire.
Speaker – Alexander
Speech – about his invasion
Occasion – War field
Audience – Soldiers
Effect – To defeat Persia
Criticisms of Aristotle’s Model of Communication

Who is Aristotle?
There are few criticisms around this model. Some of them
are
-There is no concept of feedback, it is one way from
speaker to audience.
-There is no concept of communication failure like noise
and barriers.
-This model can only be used in public speaking.
COMPONENTS OF THE MODEL 1 2 3 4
ARISTOTLE'S MODEL OF COMMUNICATION
SPEAKER SPEECH AUDIENCE EFFECT
1 SPEAKER
• The speaker is simply the person who is delivering, or presenting, the
speech.
• The speaker is the main figure in communication. This person is fully
responsible for all communication.
• Speaker plays the most important role in communication and it is the only
one who holds the responsibility to influence his/her audience through
public speaking. It is the speaker’s role to deliver a speech to the audience.
2 SPEECH
• The speaker must be very careful about his selection of words and content in this
model of communication. He should understand his target audience and then
prepare his speech.
• The speaker should construct and organize his/ her speech beforehand according to
the target audience and situation (occasion).
• The content of the speech must be very impressive to influence the mass and the
speaker must design the message very carefully.
• The speech must be clear as well as the speaker must have very good non-verbal
communication with the audience like eye contact.
3 AUDIENCE
Group of people who gathered to listen and watch the speaker delivering his/her
speech. Audiences are the one who receive the messages of the speaker at public
event. The audience are "passive" and also one of the most important part in the
model of communication.
3 AUDIENCE
Three Types of Audience:
• Primary Audience - They are the main/target audience. The one who received the
messages directly.
• Secondary Audience - are the audience who have less response because they are not
the primary addressee but still might view or listen.
• • Tertiary/ Hidden Audience - Audience who have slight interest in the subject. They
are directly or indirectly be affected from the speech.
4 EFFECT
The effect could be positive or negative, and it

depends on the speaker’s influence on the
audience.
CRITICAL ELEMENTS OF A GOOD COMMUNICATOR

According to Aristotle
1 ETHOS 2 PATHOS 3 LOGOS

ELEMENT
Personal credibility is exhibited when facing a situation. The

ability to convince without deceiving them. The importance
of the speaker's credibility in words to persuade their listener.
ETHOS
ELEMENT
Originally a Greek word meaning “suffering” or “experience”. The concept

of pathos as a mode of persuasion originated with the Greek philosopher
Aristotle. Pathos is an appeal made to an audience’s emotions in order to
evoke feelings.
PATHOS
ELEMENT
• The audience will not only be influenced by the speech but also the
logic behind it.
• The speaker has to take the help of Logos in Aristotle’s
communication model and present statistics and facts so that the
audience can believe and ultimately relate with him.
LOGOS
EXAMPLE
For instance, a politician (speaker) gives a speech to get

votes from the citizens (audience) at the time of the
proclamation rally (occasion). The civilians only vote if
they are influenced by the things the politician says in his
speech so the content must be very impressive to
influence the mass and the speaker must design the
message very carefully.
G U IS
O AR
AM EX R
, TR IL E D I ZA,
GA EL
A BE E M EN
AY
AUMEN
O, JUN
TAD
RC ENO,
E YCA A
IA
SOPH
THANK YOU
CABAL
EINS
KARRE
E,
N
FOR MANDIN
JEAN
,
JOY
LISTENING
CAMA
CHO, A U REAL
M
QUENN LO
IE , CAR
CAMPO,
KHAYLA

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GROUP 1 FEBRUARY, 2022

* A model can go a long way toward simplifying and

* A model makes it simple to comprehend a process and

Who is Aristotle? Aristotle, Greek Aristoteles, (born 384 bce, Stagira,

Aristotle, a great philosopher initiative the earliest mass

Aristotle Model is mainly focused on speaker and speech. It can be

The Aristotle’s communication model revolves around the speaker

The audience is passive, influenced by the speech. This

Example: Alexander gave brave speech to his soldiers in

Criticisms of Aristotle’s Model of Communication

The effect could be positive or negative, and it

CRITICAL ELEMENTS OF A GOOD COMMUNICATOR

1 ETHOS 2 PATHOS 3 LOGOS

Personal credibility is exhibited when facing a situation. The

Originally a Greek word meaning “suffering” or “experience”. The concept

For instance, a politician (speaker) gives a speech to get

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