Use of Media in Sales and Selling
Use of Media in Sales and Selling
Use of Media in Sales and Selling
Abhishek Kharvi 04
Bhagyashree Toraskar 12
Bhawana Upadhya 13
Prajakta Mane 23
Santosh Yadav 21
Introduction
Social media usage can benefit B2B selling, but supplier companies
are still in an early stage on this.
Solution - Returns from paid ads are measurable. We need to make sure that your
advertising goals are in place before you start your ad campaign. This way, you can
find out if your campaign has fulfilled its goals. Use advanced targeting to reach
prospects who aren’t your followers.
Use of Media in Sales and Selling
Social selling — maybe you’ve heard of it, but you aren’t entirely sure what it
means.
Done right, social selling can replace the dreaded practice of cold calling.
You have not yet incorporated social selling into your funnel, you’re likely losing
business to more social media savvy competitors.
Social media marketing platform
Demographics - Millennials
Dove’s goal is to make women feel good about themselves. They know their target
market and create content that tells a story that women can relate to.
Dove did some research and found that 80 percent of women came across negative
chatter on social media.
Dove’s goal was to change that and make social media a more positive experience. As
a result, Dove teamed up with Twitter and built a tool to launch the #SpeakBeautiful
Effect, that breaks down which body- related words people use the most and when
negative chatter appears during the day.
Oreo is another brand that is known for their creative social media marketing. They are
consistent with their branding and manage to catch onto real time events.
This was retweeted over 15,000 times. Are you thinking outside the box about your
brand? Plan ahead for events coming up that you might be able to jump on to.
It’s always a good idea to prepare content ahead of time. If you can schedule content on
a monthly basis – perfect, but if not bi-weekly is great. That way you can check what events
are coming up and plan content around them. This gives you time for any ad hoc creative
to be done, such as jumping on real-time events like the Oreo blackout example above.
Thank You